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25. 
Cover image for Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers
Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers
Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers
by 
Marais, Liezel.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Has online banner advertising lost its message, meaning and purpose in the eyes of South African
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26. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
27. 
Cover image for Perceptions of female beauty in advertising and the influence of society
Perceptions of female beauty in advertising and the influence of society
Perceptions of female beauty in advertising and the influence of society
by 
Perold, Anna.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Perceptions of female beauty in advertising and the influence of society / Perold, Anna.
Available: Copies:
28. 
Cover image for No press is bad press : exploring the effect of controversial advertising on brand image
No press is bad press : exploring the effect of controversial advertising on brand image
No press is bad press : exploring the effect of controversial advertising on brand image
by 
Kuilman, Kate.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
No press is bad press : exploring the effect of controversial advertising on brand image / Kuilman
Available: Copies:
30. 
Cover image for The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour
The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour
The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour
by 
Adie, Lauren Amy.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
The anthropological influence in advertising : a study of the various social cultural and ethnic
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31. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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32. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
The advertising concept book : think now, design later : a complete guide to creative ideas
Available: Copies:
33. 
Cover image for Comparison of narrative advertising and mere product placing
Comparison of narrative advertising and mere product placing
Comparison of narrative advertising and mere product placing
by 
Van Vuuren, Mariken Jansen.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
Comparison of narrative advertising and mere product placing / Van Vuuren, Mariken Jansen.
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34. 
Cover image for An explorative study of the narrative theme of advertising in private banking
An explorative study of the narrative theme of advertising in private banking
An explorative study of the narrative theme of advertising in private banking
by 
Dickinson, Michael.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
An explorative study of the narrative theme of advertising in private banking / Dickinson, Michael.
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35. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: 
Books
Publication Date 
2008
Excerpt: 
The advertised mind : groundbreaking insights into how our brains respond to advertising / Du
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36. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2008
Excerpt: 
The advertising concept book : think now, design later : a complete guide to creative ideas
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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Affinity Advertising and Publishing.
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Advertising Media Association of South Africa.
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Kotler, Philip, author.
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Belch, George E. (George Edward), 1951-
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