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37. 
Cover image for The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2011
Excerpt: 
2
Available: Copies:
39. 
Cover image for The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
The annual 2009/10 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2010
Excerpt: 
2
Available: Copies:
40. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
2
Available: Copies:
41. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
2
Available: Copies:
42. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2009
Excerpt: 
2
Available: Copies:
43. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2009
Excerpt: 
Communications Chapter 2: The Role of IMC in the Marketing Process Part 2: Integrated Marketing Program Situation
Available: Copies:
44. 
Cover image for The copy workshop workbook
The copy workshop workbook
by 
Bendinger, Bruce.
Format: 
Books
Publication Date 
2009
Excerpt: 
2
Available: Copies:
45. 
Cover image for Library of advertising
Library of advertising
Library of advertising
by 
Johnson, Axel Petrus, 1875-
Format: 
Books
Publication Date 
2009 1913
Excerpt: 
v. 1. Fundamental principles, advertising mediums -- v. 2. Methods of appeal, outdoor, street car
Available: Copies:
47. 
Cover image for The art of client service
The art of client service
The art of client service
by 
Solomon, Robert.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
2
Available: Copies:
48. 
Cover image for Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
Creative advertising : ideas and techniques from the world's best campaigns
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- 2.04. Without words -- 2.05. Mixing and matching -- 2.06. Compare and contrast -- 2.07. Repetition
Available: Copies:
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