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000IIE
Print
37. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
. Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy. 6. Information Gathering
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38. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Communication Objectives -- 6. Positioning -- 7. The Creative Idea -- 8. Creative Execution Tactics: Brand
Available: Copies:
by 
Sinclair, Roger.
Format: 
Books
Publication Date 
1997
Excerpt: 
6
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