by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
. Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy. 6. Information Gathering
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
. Communication Objectives -- 6. Positioning -- 7. The Creative Idea -- 8. Creative Execution Tactics: Brand
by
Sinclair, Roger.
Format:
Books
Publication Date
1997
Excerpt:
6
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