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1.
Contemporary advertising
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
Contemporary advertising / Arens, William F.
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2.
International advertising : communicating across cultures
International advertising : communicating across cultures
by
Mueller, Barbara, 1958-
Format:
Books
Publication Date
1996
Excerpt:
Advertising media planning.
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Subject: Advertising.
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Belch, George E. (George Edward), 1951-
(5)
Arens, William F.
(4)
Belch, Michael A.
(4)
Burnett, John, 1944-
(4)
Moriarty, Sandra E. (Sandra Ernst)
(4)
Shimp, Terence A.
(4)
Wells, William, 1926-
(4)
Advertising Media Association of South Africa.
(3)
O'Guinn, Thomas C.
(3)
Semenik, Richard J.
(3)
Allen, Chris T.
(2)
Andrews, J. Craig.
(2)
Hackley, Christopher E., author.
(2)
Hackley, Rungpaka Amy, author.
(2)
Mulder, D. (Dalmé)
(2)
Muller, Gordon, 1952-
(2)
Van Heerden, Neels, 1957-
(2)
Allen, Chris T., author.
(1)
Arens, Christian.
(1)
Barfoot, Caroline.
(1)
Belch, George E. (George Edward), 1951-. Advertising and promotion.
(1)
Belter, Luisa.
(1)
Blakeman, Robyn, 1958-
(1)
Brierley, Sean, 1966-
(1)
Burtenshaw, Ken.
(1)
Cook, Gordon, 1948-
(1)
Dru, Jean-Marie.
(1)
Du Plessis, P. J. (Phillipus Jacobus), 1943-
(1)
Koekemoer, Ludi.
(1)
Lautenslager, Al.
(1)
Levinson, Jay Conrad.
(1)
Mahon, Nik.
(1)
Mueller, Barbara, 1958-
(1)
O'Guinn, Thomas C. Advertising and integrated brand promotion.
(1)
O'Guinn, Thomas C., author.
(1)
Scheinbaum, Angeline Close, author.
(1)
Schenck, Barbara Findlay.
(1)
Semenik, Richard J., author.
(1)
Sephapo, Catherine Mpolokeng.
(1)
Theron, Catherine Mpolokeng.
(1)
Van Rooyen, Rob.
(1)
Weigold, Michael F., 1958-
(1)
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(38)
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IIE Sandton
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Sales promotion.
(15)
Communication in marketing.
(12)
Advertising media planning.
(10)
Advertising -- South Africa.
(5)
Marketing.
(5)
Direct marketing.
(4)
Marketing -- Management.
(4)
Advertising media planning -- South Africa.
(3)
Marketing -- South Africa -- Management.
(3)
Mass media and business -- South Africa.
(3)
Mass media and business.
(3)
Reclame.
(3)
South Africa.
(3)
Advertising -- Brand name products.
(2)
Advertising -- Social aspects.
(2)
Communication en marketing.
(2)
Publicité
(2)
Publicité.
(2)
Sales promotion -- South Africa.
(2)
Werbung.
(2)
Advertenties.
(1)
Advertising
(1)
Advertising -- Handbooks, manuals, etc.
(1)
Advertising campaigns.
(1)
Agences de publicité -- Gestion -- Cas, Études de.
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Alternative mass media.
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Aspects psychologiques.
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Australian
(1)
Branding (Marketing)
(1)
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(1)
Changement organisationnel -- Gestion -- Cas, Études de.
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Commercial art.
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Communication in marketing -- South Africa.
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Export marketing.
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Internationales Marketing.
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Marques commerciales.
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Mass-média.
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Merken.
(1)
Message publicitaire.
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Publicité -- Guides, manuels, etc.
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Publicité internationale.
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Small business marketing.
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