. Strategy, policy and direction -- 9. Investment appraisal -- 10. Marketing -- 11. Managing operations and

: strategy, leadership and adhocracy -- Business development and organisational change -- From creative

initiatives -- World class strategy implementation -- An initiative management process -- Diagnosing your

leaders. Genuine leadership makes a huge, often crucial, difference to the value that strategy, structure

What is management? -- Strategy -- Organization -- Human resources -- Marketing -- Production

tactics of distributive bargaining -- Strategy and tactics of integrative negotiation -- Perception

ways of overcoming outdated, traditional company values, and embraces an aggressive strategy that

Regularities, and Innovation Strategy -- Choosing a Profit Site: Dynamic Competitive Analysis -- Strategic

process -- Purchasing market research -- Purchasing and business strategy -- Sourcing strategy: getting

making -- Managing strategy and strategic planning -- Managing decision making and problem solving

strategy and operations -- The strategy process : making the link with people and operations -- How to

; Unstacking the stack and focusing the portfolio ; The emergence of e-business ; Reflections on strategy -- pt