Search Results for

|

|

|

Enable Accessibility Mode

|

Remember to clear the cache and close the browser window.

IIE Logo

Search Limit

Rooms Restriction Values

Search Field

Target Value

Limit Value

Restriction Value

Search For:

Advanced Search

Switch to list view

Switch to thumbnail view

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

159 Results Found

Subscribe to search results

1 2 3 4 5 6 .. 14

000000000000IIE

Print

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

37.

Cover image for Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

by

Yuter, Gina.

Format:

Manuscript

Publication Date

2012

Available: Copies:

38.

No press is bad press : exploring the effect of controversial advertising on brand image

No press is bad press : exploring the effect of controversial advertising on brand image

by

Kuilman, Kate.

Format:

Manuscript

Publication Date

2012

Available: Copies:

39.

Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st century

Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st century

by

Sookdiyal, Nishta.

Format:

Manuscript

Publication Date

2012

Available: Copies:

40.

Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics

Social media analytics : effective tools for building, intrepreting, and using metrics

Social media analytics : effective tools for building, intrepreting, and using metrics

by

Sponder, Marshall.

Format:

Books

Publication Date

2012

Available: Copies:

41.

Cover image for Legends in marketing : Philip Kotler

Legends in marketing : Philip Kotler

by

Sheth, Jagdish N.

Format:

Books

Publication Date

2012

Available: Copies:

42.

Cover image for Leading edge marketing research : 21st-century tools and practices

Leading edge marketing research : 21st-century tools and practices

by

Kaden, Robert J.

Format:

Books

Publication Date

2012

Available: Copies:

43.

Cover image for Product innovation toolbox : a field guide to consumer understanding and research

Product innovation toolbox : a field guide to consumer understanding and research

by

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Available: Copies:

44.

Cover image for What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

by

Mare, Kathy.

Format:

Manuscript

Publication Date

2012

Available: Copies:

45.

Cover image for Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

by

Kambule, Simosa Lebogang.

Format:

Manuscript

Publication Date

2012

Available: Copies:

46.

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

by

Bain, Gareth.

Format:

Manuscript

Publication Date

2012

Available: Copies:

47.

Cover image for Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

by

Cook, Carla Maree.

Format:

Manuscript

Publication Date

2012

Available: Copies:

48.

Cover image for Marketing research

Marketing research

Marketing research

by

Aaker, David A.

Format:

Books

Publication Date

2011

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

1 2 3 4 5 6 .. 14

Limit Search Results

Narrowed by:

Included

Subject: Marketing research.

Access Level

Author

Zikmund, William G.

(9)

McDaniel, Carl, Jr., 1941-

(8)

Churchill, Gilbert A.

(7)

Gates, Roger H., 1942-

(6)

Hair, Joseph F.

(6)

Malhotra, Naresh K.

(6)

Aaker, David A.

(5)

Babin, Barry J.

(5)

Bush, Robert P.

(5)

Ortinau, David J.

(5)

(4)

Kumar, V., 1957-

(4)

Babin, Barry J., author.

(3)

(3)

D'Alessandro, Steven, author.

(3)

(3)

Diggines, Colin.

(3)

Stevens, Robert E., 1942-

(3)

(3)

(3)

Winzar, Hume, author.

(3)

Zikmund, William G., author.

(3)

Blackwell, Roger D.

(2)

Burns, Alvin C.

(2)

Bush, Ronald F.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

Dillon, William R.

(2)

(2)

Engel, James F.

(2)

Firtle, Neil H.

(2)

Hawkins, Del I.

(2)

Iacobucci, Dawn.

(2)

Kotzé, Theuns, 1969-

(2)

(2)

Loudon, David L.

(2)

Lowe, Ben, 1978- author.

(2)

Madden, Thomas J.

(2)

Miniard, Paul W.

(2)

Suter, Tracy A.

(2)

Tull, Donald S.

(2)

Van der Merwe, R.

(2)

Worcester, Robert M.

(2)

(2)

Aaker, David A., author.

(1)

Achrol, Ravi S.

(1)

(1)

Alexander, Jim, 1950-

(1)

(1)

American Marketing Association.

(1)

Andrews, Justin.

(1)

(1)

Babin, Barry, author.

(1)

Bagozzi, Richard P.

(1)

(1)

Baines, Paul, 1973-

(1)

(1)

Barker, Raymond F.

(1)

Bassoon, Chrisna.

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Belk, Russell W., author.

(1)

Berndt, A. (Adele), 1966-

(1)

Blair, Edward, 1923-

(1)

Blattberg, Robert C.

(1)

Block, Martin P., 1946-

(1)

Block, Tamara Brezen.

(1)

(1)

(1)

Boshoff, Christo.

(1)

Brace, Ian, 1949-

(1)

Bradley, Nigel, 1958-

(1)

Bradley, Nigel.

(1)

(1)

Burgess, Steven M.

(1)

(1)

Bush, Robert P., VerfasserIn.

(1)

Callingham, Martin.

(1)

Celsi, Mary Wolfinbarger VerfasserIn.

(1)

Chansarkar, B. A.

(1)

(1)

Chisnall, Peter M.

(1)

Clow, Kenneth E.

(1)

Cook, Carla Maree.

(1)

Cooper, Donald R.

(1)

Crimp, Margaret.

(1)

(1)

Czinkota, Michael R.

(1)

D.E. Visuals (Firm)

(1)

Danziger, Pamela N.

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Day, George S., author.

(1)

Digue, Sarah-Ann.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duparcq, Patrick J.

(1)

Evans, Martin (Martin J.)

(1)

Farris, Paul W.

(1)

Fischer, Eileen, 1959- author.

(1)

Fletcher, J. H.

(1)

(1)

Gates, Roger, 1942- author.

(1)

(1)

Gerber-Nel, C. (Charlene)

(1)

Grobbelaar, Carine.

(1)

Hair, Joseph F. 1944- VerfasserIn.

(1)

Hair, Joseph F., 1944-

(1)

(1)

(1)

Hill, Nigel, 1952-

(1)

Housden, Matthew.

(1)

Houston, Michael J.

(1)

Institute of Marketing Management.

(1)

James, Karen E.

(1)

Jobson, Ellen Kelly.

(1)

Kaden, Robert J.

(1)

Kambule, Simosa Lebogang.

(1)

Katz, Georgina.

(1)

Khumalo, Philani.

(1)

Kolb, Bonita M.

(1)

Kozinets, Robert V., 1964- author.

(1)

(1)

Kumar, V., 1957- author.

(1)

Lamb, Charles W.

(1)

Leone, Robert P., author.

(1)

Lewis, Roger, 1944 September 27-

(1)

(1)

Lindström, Martin, 1970-

(1)

Lopetcharat, Kannapon.

(1)

Lowe, Ben, 1978-, author.

(1)

(1)

Luck, David Johnston.

(1)

Madiba, Mfundo.

(1)

Makhafola, Kelebogile.

(1)

Malhotra, Naresh K. author.

(1)

Malhotra, Naresh K., author.

(1)

(1)

Market Research Society.

(1)

(1)

McDaniel, Carl D. Contemporary marketing research.

(1)

McDaniel, Carl, Jr., 1941- author.

(1)

Millward Brown (Firm)

(1)

Minnaar, Ninette.

(1)

Mouncey, Peter.

(1)

Moutinho, Luiz.

(1)

Mujeer, A. Qasim.

(1)

Mullins, John W. (John Walker)

(1)

Nel, D. (Daniel)

(1)

(1)

Netemeyer, Richard G., 1956-

(1)

Ng, Irene C. L., author.

(1)

Nxumalo, Ntombi.

(1)

Ortinau, David J., VerfasserIn.

(1)

Paredes, Maria Dulce.

(1)

(1)

Popcorn, Faith.

(1)

Pougnet, Jacqueline.

(1)

(1)

Prince, Melvin.

(1)

Raaij, W. Fred van.

(1)

Racom Communications.

(1)

Rangasamy, Rikashni.

(1)

Reekie, W. Duncan.

(1)

Rees, Rhiannon.

(1)

(1)

Roe, Michael, 1931-

(1)

Rousseau, Deon.

(1)

Runyon, Kenneth E.

(1)

(1)

Rädel, F. E. (Fritz E.)

(1)

Saunt, Michelle Margot.

(1)

Schindler, Pamela S.

(1)

Seybold, Patricia B.

(1)

Shankar, Venkatesh.

(1)

Sheth, Jagdish N.

(1)

(1)

Silver, Lawrence S., 1948-

(1)

Smith, D. V. L. (David Van Lloyd)

(1)

Sookdiyal, Nishta.

(1)

Sponder, Marshall.

(1)

Sterne, Jim, 1955-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stone, Merlin, 1948-

(1)

Sudman, Seymour.

(1)

Trevitt, Roger.

(1)

(1)

Underhill, Paco.

(1)

(1)

Van Wyk, H. de J.

(1)

Versfeld, R. Andrew.

(1)

Walther, Kathrin.

(1)

(1)

Webb, John R. (John Richard), 1949-

(1)

Wegner, Trevor.

(1)

Wilkie, William L.

(1)

(1)

Wrenn, Bruce. Marketing research.

(1)

(1)

Zikmund, William, author.

(1)

Format

(125)

(25)

Electronic Resources

(5)

(3)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(159)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

Consumer behavior.

(14)

(14)

Marketing research -- Case studies.

(10)

Branding (Marketing)

(9)

Marketing research -- South Africa.

(7)

Marketingforschung.

(6)

Marktforschung.

(6)

Consumers -- Research.

(5)

(4)

Marketing -- Recherche.

(4)

Marketing research -- Methodology.

(4)

(4)

Consumers -- South Africa.

(3)

Customer relations.

(3)

Marktonderzoek.

(3)

Internet marketing.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Mathematical models.

(2)

Marketing -- South Africa.

(2)

Marketing research -- Problems, exercises, etc.

(2)

(2)

Motivation research (Marketing)

(2)

(2)

Qualitative research.

(2)

(2)

Administración.

(1)

Advertising -- Cosmetics.

(1)

Advertising and children.

(1)

Aircraft industry.

(1)

Automobiles -- Marketing.

(1)

Betriebliche Kennzahl.

(1)

(1)

Brand name products.

(1)

(1)

Child consumers.

(1)

(1)

Consumer behavior -- Research.

(1)

Consumer behaviour

(1)

Consumer behaviour.

(1)

Consumer profiling.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumers, Black.

(1)

Customer relations -- Management.

(1)

Database marketing.

(1)

(1)

(1)

Fashion design.

(1)

Fashion merchandising.

(1)

Gestion par objectifs.

(1)

Industrial marketing -- Management.

(1)

Industrial marketing -- Research.

(1)

Information technology -- Economic aspects.

(1)

Internet searching.

(1)

Investigaciones.

(1)

(1)

(1)

(1)

Kotler, Philip.

(1)

(1)

Leistungskennzahl.

(1)

(1)

Marketing - Recherche.

(1)

Marketing -- Research.

(1)

Marketing -- Statistical methods -- Problems, exercises, etc.

(1)

Marketing -- Statistical methods.

(1)

Marketing Mathematical models

(1)

Marketing Research

(1)

Marketing research

(1)

Marketing research -- Computer network resources.

(1)

Marketing research -- Study and teaching.

(1)

Marketing research -- Textbooks.

(1)

Marketingaudit.

(1)

Marketingmanagement

(1)

Marktforschung -- Südafrika.

(1)

Mathematisches Modell

(1)

Mercadeo -- Investigaciones.

(1)

(1)

(1)

New business enterprises -- Planning.

(1)

Onderzoeksmethoden.

(1)

Online social networks -- Economic aspects.

(1)

Prévision économique.

(1)

(1)

Reality television programs.

(1)

SPSS for Windows

(1)

SPSS for Windows.

(1)

(1)

(1)

Social media -- Economic aspects.

(1)

Social responsibility of business.

(1)

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Stereotypes (Social psychology) in mass media.

(1)

Strategisches Management.

(1)

Sustainable development -- South Africa.

(1)

Target marketing.

(1)

Technological innovations -- Economic aspects.

(1)

Teenage consumers.

(1)

(1)

Verbraucherverhalten.

(1)

Viral marketing.

(1)

Women consumers.

(1)

Wörterbuch (Fachlexikon)

(1)

Young consumers.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

Item Available

Advanced Search Location

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2