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Public relations : a managerial perspective

Moss, Danny, 1954-

Format:

Books

Publication Date

2011

Excerpt:

Organisational Context / Danny Moss -- 3.Moving from Management to Leadership / Barbara DeSanto -- 4.The

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Public relations : principles and practice

Kitchen, Philip J.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/97005338-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-d.html

Format:

Books

Publication Date

2010

Excerpt:

Available: Copies:

This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2010

Excerpt:

Available: Copies:

Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

Available: Copies:

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2010

Excerpt:

Available: Copies:

Creativity in public relations

Green, Andy, 1958-

Format:

Books

Publication Date

2010

Excerpt:

-- Chapter 4: The Creative Process -- The Five Is -- Information -- Incubation -- Illumination -- Integration

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Public relations : African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2009

Excerpt:

Available: Copies:

Strategic planning for public relations

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2009

Excerpt:

organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and

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Strategic issues management : organizations and public policy challenges

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

Terrain -- Vignette: The Greening of Nuclear Power -- Ch. 4. Corporate Social Responsibility (CSR

Available: Copies:

10.

Risk issues and crisis management in public relations : a casebook of best practice

Regester, Michael.

Table of contents Kostenfrei
Inhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Available: Copies:

11.

Public relations writing : form & style

Newsom, Doug.

Format:

Books

Publication Date

2008

Excerpt:

Available: Copies:

12.

PR - a persuasive industry? : spin, public relations, and the shaping of the modern media

Morris, Trevor.

Format:

Books

Publication Date

2008

Excerpt:

1. The allure of PR -- 2. Girls, gurus, gays, and diversity -- 3. PR and the media -- 4. The lying

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