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Print
by 
Chatfield, Tom, 1980-
Format: 
Books
Publication Date 
2012
Excerpt: 
How to thrive in the digital age / Chatfield, Tom, 1980-
Available: Copies:
2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection
Available: Copies:
3. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising media planning.
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4. 
Cover image for Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
-for-Profit Marketing -- Pt. 5: Contemporary Marketing Practice -- 17. Digital Marketing -- 18. Postmodern Marketing
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5. 
Cover image for Media perspectives for the 21st century
by 
Papathanassopoulos, S.
Format: 
Books
Publication Date 
2011
Excerpt: 
Digital media -- Social aspects.
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6. 
Cover image for International news in the digital age : East-West perceptions of a new world order
by 
Clarke, Judith.
Format: 
Books
Publication Date 
2011
Excerpt: 
International news in the digital age : East-West perceptions of a new world order / Clarke, Judith.
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7. 
Cover image for The sourcebook for political communication research : methods, measures, and analytical techniques
by 
Bucy, Erik P., 1963-
Format: 
Books
Publication Date 
2011
Excerpt: 
The sourcebook for political communication research : methods, measures, and analytical techniques /
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8. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
growth of digital media and integrated advertising campaigns. Interviews with leading practitioners
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9. 
Cover image for Personal connections in the digital age
by 
Baym, Nancy K.
Format: 
Books
Publication Date 
2010
Excerpt: 
Personal connections in the digital age / Baym, Nancy K.
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10. 
Cover image for Communications policy : theories and issues
by 
Papathanassopoulos, S.
Format: 
Books
Publication Date 
2010
Excerpt: 
progress / Alistair Duff -- Media and social demand: research at the interface of policy studies and
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11. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
2010
Excerpt: 
The media student's book / Branston, Gill.
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by 
Dilenschneider, Robert L.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Measurement-why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media
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