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1.

Cover image for An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

by

Van der Merwe, Natalie

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

2.

Cover image for Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

by

Mushonga, Tendai.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

3.

Cover image for The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

by

Landsberg, Calvin.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

4.

Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

by

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

5.

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

by

Berchowitz, David.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent institute of Education. Vega School.

Available: Copies:

6.

Cover image for A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

by

Matiringe, Tanitta.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

7.

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

by

Strumpman, Emma.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

8.

Cover image for The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

by

Pasiya, Sesothando.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

9.

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

by

Gaffoor, Shaakir.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

10.

Leveraging thought leadership through social media to build brand equity for fitness brands

Leveraging thought leadership through social media to build brand equity for fitness brands

by

Kampmann, Beatrice.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

11.

Cover image for Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

Advertisements and the representations of hegemonic masculinity : the case of GQ magazine

by

Sabela, Danisa.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

12.

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

by

Scholtz, Shannon Marcelle.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Independent Institute of Education. Vega School.

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Independent Institute of Education. Vega School

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The Independent Institute of Education (Vega School)

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Harrisberg, Jessica.

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Independent Institute of Education. Vega School.

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Allen, Jessica.

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Du Plessis, I. H.

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Dunn, Emanuela Enrica Samara.

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Dziba, Khangelani.

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Esterhuyse, Elzaan Erica.

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Evans, Tasneem.

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Freudenreich, O.

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Indepdent Institute of Education. Vega School.

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Independent Institute of Education. Vega School

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Independent institute of Education. Vega School.

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Keightley, Cara Jayne.

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Kok, Brittney Tara.

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Branding (Marketing)

(9)

Creative thinking.

(5)

Communication in marketing.

(4)

Strategic planning.

(4)

Brand building -- Research -- South Africa

(3)

Creative ability in business.

(3)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

Marketing -- Management.

(2)

(2)

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand narration

(1)

Brand personality

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

Change (Psychology)

(1)

Chase Software.

(1)

City Brand Building

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer behavior.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Durban Beachfront

(1)

(1)

Entrepreneurship

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

(1)

(1)

Marketing channels.

(1)

Marketing rsearch -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

New world of work

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

Personal marketing

(1)

(1)

Quantitative study -- Research

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

(1)

University students

(1)

Urban Open Spaces

(1)

Value generation

(1)

Visual Narrative Inquiry

(1)

Washing powder branding -- Research -- South Africa

(1)

Word-of-mouth advertising.

(1)

Workspace design

(1)

(1)

Youth and Social Media

(1)

Youth market -- Research -- South Africa

(1)

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