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1.

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications

by

Salinas, Gabriela.

Format:

Books

Publication Date

2009

Excerpt:

The international brand valuation manual : a complete overview and analysis of brand valuation

Available: Copies:

2.

Cover image for International marketing

International marketing

International marketing

by

Cateora, Philip R.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0826/2008036578.html

Format:

Books

Publication Date

2009

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

3.

Cover image for Building an import/export business

Building an import/export business

by

Weiss, Kenneth D. (Kenneth Duane), 1940-

Format:

Books

Publication Date

2008

Excerpt:

International trade -- Handbooks, manuals, etc.

Available: Copies:

4.

Cover image for International marketing

International marketing

International marketing

by

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

5.

Cover image for International marketing

International marketing

International marketing

by

Burgess, Steven M.

Format:

Books

Publication Date

2007

Excerpt:

International marketing / Burgess, Steven M.

Available: Copies:

6.

Cover image for Cross-cultural buyer behavior

Cross-cultural buyer behavior

by

Taylor, Charles R., 1961-

Format:

Books

Publication Date

2007

Excerpt:

Advances in international marketing ;

Available: Copies:

7.

Cover image for International marketing

International marketing

International marketing

by

Czinkota, Michael R.

Table of contents only http://www.loc.gov/catdir/toc/ecip0615/2006020788.html

Format:

Books

Publication Date

2007

Excerpt:

International marketing / Czinkota, Michael R.

Available: Copies:

8.

Cover image for International marketing

International marketing

International marketing

by

Czinkota, Michael R.

Format:

Books

Publication Date

2007

Excerpt:

International marketing Czinkota, Michael R.

Available: Copies:

9.

Cover image for New frontiers in environmental and social labeling

New frontiers in environmental and social labeling

by

Grote, Ulrike.

Format:

Books

Publication Date

2007

Excerpt:

International trade -- Congresses.

Available: Copies:

10.

Cover image for Marketing and football : an international perspective

Marketing and football : an international perspective

by

Desbordes, Michel.

Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2006931692-d.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing and football : an international perspective / Desbordes, Michel.

Available: Copies:

11.

Cover image for Import/export : how to take your business across borders

Import/export : how to take your business across borders

Import/export : how to take your business across borders

by

Nelson, Carl A., 1930-

Format:

Books

Publication Date

2007

Excerpt:

International trade -- Handbooks, manuals, etc.

Available: Copies:

12.

Cover image for International marketing

International marketing

International marketing

by

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

Format:

Books

Publication Date

2007

Excerpt:

International marketing / Kleindl, Brad Alan, 1955-

Available: Copies:

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Author

Cateora, Philip R.

(10)

Czinkota, Michael R.

(9)

Ronkainen, Ilkka A.

(9)

Graham, John L.

(6)

Bradley, Frank, 1942-

(4)

Jain, Subhash C., 1942-

(4)

(3)

Cateora, Philip R

(3)

Lowe, Robin, 1945-

(3)

Terpstra, Vern.

(3)

Carter, S. (Steve)

(2)

Cateora, Philip R., author.

(2)

Dahringer, Lee.

(2)

(2)

Fletcher, Richard.

(2)

Ghauri, Pervez N., 1948-

(2)

(2)

Hennessey, Hubert D.

(2)

Jeannet, Jean-Pierre.

(2)

Johansson, Johny K.

(2)

Kotabe, Masaaki.

(2)

Kotler, Philip.

(2)

(2)

Leihs, Helmuth.

(2)

Mahajan, Vijay, 1948-

(2)

(2)

Paliwoda, Stanley J.

(2)

(2)

(2)

Terpstra, Vern; Sarathy, Ravi

(2)

Usunier, Jean-Claude.

(2)

Academy of Marketing Science.

(1)

Ali-Knight, Jane.

(1)

(1)

(1)

Baack, Daniel W.

(1)

(1)

Baker, Michael J., 1935-

(1)

Ball, Donald A.

(1)

(1)

(1)

Belch, George E. 1951- Verfasser.

(1)

Belch, Michael A. Verfasser.

(1)

Bell, Jim, 1954-

(1)

Bothma, Cornelius (DE-601)602081548

(1)

(1)

Boyd, Harper W.

(1)

(1)

Burgess, Steven (DE-601)062018868 (DE-588)171776135

(1)

Burgess, Steven M.

(1)

Bush, Robert P., VerfasserIn.

(1)

(1)

Celsi, Mary Wolfinbarger VerfasserIn.

(1)

Chartered Institute of Marketing.

(1)

(1)

Choi, Tsan-Ming, editor.

(1)

(1)

Coughlan, Anne T.

(1)

Craig, C. Samuel.

(1)

Cravens, David W.

(1)

Crawford, Heather.

(1)

Czinkota, Michael R. International marketing.

(1)

De Búrca, Seán.

(1)

Desbordes, Michel.

(1)

Donovan, Rob, 1944-

(1)

Doole, Isobel, 1954-

(1)

Doole, Isobel; Lowe, Robin

(1)

Douglas, Susan P.

(1)

Earley, A.J., author.

(1)

Euromonitor International.

(1)

Ferrell, Odies Collins, 1943-

(1)

Fletcher, Richard, 1940-

(1)

Floch, Jean-Marie, 1947-

(1)

Ghauri, Pervez N., 1948- author.

(1)

Gillis, Tamara L.

(1)

Gilly, Mary C., joint author.

(1)

(1)

Gowpall, Yathika 1949-

(1)

Graham, John L., joint author.

(1)

Green, Mark C., author.

(1)

Griffith, David A.

(1)

(1)

Gunther, Robert E., 1960-

(1)

Gupta, Dinesh K.

(1)

Hair, Joseph F. 1944- VerfasserIn.

(1)

Harris, Eric G.

(1)

Helsen, Kristiaan.

(1)

Henley, Nadine.

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

Insight Media (Firm).

(1)

International Association of Business Communicators.

(1)

International Computers Ltd.

(1)

International Federation of Library Associations and Institutions. Section on Management and Marketing.

(1)

International Institute of Travel.

(1)

International Marketing Conference. Proceedings of the International Marketing Conference.

(1)

International Marketing Council of South Africa.

(1)

International Marketing Theory Conference (2010 : University of Connecticut, Conn.)

(1)

(1)

Jain, Subhash C

(1)

Jain, Subhash C., 1942- International marketing management.

(1)

(1)

Jeannet, Jean-Pierre. International marketing management.

(1)

Julian, Craig C., editor.

(1)

Kamakura, Wagner A. (Wagner Antonio)

(1)

Kanuk, Leslie Lazar.

(1)

Keegan, Warren J.

(1)

Keegan, Warren J. author.

(1)

Klein, Naomi, 1970-

(1)

Kleindl, Brad Alan, 1955-

(1)

Koenig, Michael E. D.

(1)

Koslow, Lawrence E.

(1)

Laczniak, Eugene R.

(1)

Larréché, Jean-Claude.

(1)

(1)

Lee, Julie, 1948-

(1)

Lovelock, Christopher H.

(1)

McNaughton, Rod B.

(1)

Metele, Chwayita.

(1)

Mueller, Barbara, 1958-

(1)

(1)

Muhlbacher, Hans, 1949-

(1)

Murphy, Patrick E., 1948-

(1)

Mühlbacher, Hans.

(1)

Nakata, Cheryl.

(1)

Nelson, Carl A., 1930-

(1)

O'Reilly, J. Aidan.

(1)

(1)

(1)

Ortinau, David J., VerfasserIn.

(1)

Paliwoda, Stanley; Ryans, John

(1)

Pennsylvania State University. Audio-Visual Services.

(1)

Pride, William M.

(1)

Prothero, Andrea.

(1)

Reuvid, Jonathan.

(1)

(1)

Salinas, Gabriela.

(1)

Samli, A. Coskun.

(1)

Schiffman, Leon G.

(1)

Sherlock, Jim (James)

(1)

Sletten, Eric, 1954-

(1)

Steinberg, Wayne A., 1949-

(1)

Stonehouse, George.

(1)

Subhash C. Jain

(1)

Taylor, Charles R., 1961-

(1)

(1)

(1)

Thomas, Michael J., 1933-

(1)

University of Maryland University College. Office of Instructional Development.

(1)

Walker, Orville C.

(1)

(1)

(1)

(1)

Weiss, Kenneth D. (Kenneth Duane), 1940-

(1)

(1)

Format

(129)

Electronic Resources

(2)

(1)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(115)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

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Publication Date

Subject

Export marketing.

(44)

Export marketing -- Management.

(21)

International business enterprises.

(12)

Internationale marketing.

(12)

Internationales Marketing.

(12)

(9)

Export marketing -- Management -- Case studies.

(7)

International trade.

(7)

Marketing -- Management.

(7)

International business enterprises -- Management.

(6)

Empresas internacionales.

(4)

Marchés d'exportation.

(4)

(3)

Marchés d'exportation -- Gestion.

(3)

Strategisch management.

(3)

Brand name products.

(2)

Branding (Marketing)

(2)

Commercial treaties.

(2)

Consumer behavior.

(2)

Entreprises multinationales.

(2)

Export marketing

(2)

Export marketing -- Handbooks, manuals, etc.

(2)

Export marketing -- Social aspects.

(2)

Export marketing -- South Africa.

(2)

Exports -- Handbooks, manuals, etc.

(2)

Imports -- Handbooks, manuals, etc.

(2)

Intercultural communication.

(2)

International business enterprises -- Social aspects.

(2)

International economic relations.

(2)

International trade -- Handbooks, manuals, etc.

(2)

Internet marketing.

(2)

(2)

Marketing -- Gestion.

(2)

Marketing international.

(2)

Mercado de exportación.

(2)

New business enterprises -- Handbooks, manuals, etc.

(2)

Strategic planning.

(2)

Trading companies -- Handbooks, manuals, etc.

(2)

Vente internationale.

(2)

Accords internationaux sur les licences.

(1)

Administración de mercadeo.

(1)

(1)

(1)

Advertising -- Brand name products.

(1)

Advertising media planning.

(1)

(1)

BUSINESS & ECONOMICS / International / Marketing.

(1)

(1)

Brand name products -- Developing countries.

(1)

Brand name products -- Management.

(1)

Brand name products -- Public opinion.

(1)

Brand name products -- South Africa.

(1)

Branding (Marketing) -- Developing countries.

(1)

Branding (Marketing) -- Social aspects.

(1)

Buitenlandse investeringen.

(1)

Business and Management.

(1)

Comercio internacional.

(1)

Commerce international.

(1)

Commercial statistics -- Periodicals.

(1)

Communicatief handelen.

(1)

Communication en marketing international.

(1)

Communication in marketing -- France.

(1)

Communication in organizations

(1)

Communication in organizations -- United States.

(1)

Communication in organizations Case studies

(1)

Communication in organizations.

(1)

Communication interculturelle.

(1)

Competition, International.

(1)

Consumer behavior

(1)

Consumer behavior -- 21st century.

(1)

Consumer behavior -- Cross-cultural studies.

(1)

Corporate culture.

(1)

Cosmetics industry -- Directories.

(1)

Culture and tourism -- Case studies.

(1)

Culture and tourism.

(1)

Culture d'entreprise.

(1)

(1)

Dienstleistung.

(1)

Dienstleistungsbetrieb.

(1)

Dienstleistungssektor.

(1)

Direct marketing.

(1)

(1)

Eco-labeling -- Congresses.

(1)

Economic history -- 1971-1990 -- Periodicals.

(1)

Economic history -- 1991- -- Periodicals.

(1)

Export Management

(1)

Export marketing -- Asia.

(1)

Export marketing -- Case studies.

(1)

Export marketing -- Developing countries.

(1)

Export marketing -- Great Britain.

(1)

Export marketing -- Pacific Area.

(1)

Export marketing -- Research -- Congresses.

(1)

Export marketing -- Research.

(1)

Export marketing -- Textbooks.

(1)

Export marketing -- United States -- Management.

(1)

(1)

(1)

(1)

Fashion merchandising.

(1)

Festivals -- Economic aspects -- Case studies.

(1)

Festivals -- Economic aspects.

(1)

Festivals -- Marketing.

(1)

Foreign licensing agreements.

(1)

Generationskonflikter.

(1)

(1)

Great Britain Exporting Marketing

(1)

(1)

Information resources management.

(1)

Information services -- Marketing.

(1)

Information services -- Public relations.

(1)

Interactive markets

(1)

Internationaal bedrijfsleven.

(1)

International business

(1)

International business enterprises

(1)

International business enterprises -- Arab countries.

(1)

International business enterprises -- Developing countries.

(1)

International business enterprises -- Marketing.

(1)

International business enterprises -- Political aspects.

(1)

International business enterprises -- United States -- Management.

(1)

International economic integration.

(1)

International trade -- Congresses.

(1)

International trade -- Social aspects.

(1)

Internationale economie.

(1)

Internationale handel.

(1)

Internationale ondernemingen.

(1)

Interne Kommunikation

(1)

Internet marketing

(1)

Joint ventures.

(1)

(1)

Kommunikatives Handeln.

(1)

Konsumtion -- sociala aspekter.

(1)

(1)

Libraries -- Marketing.

(1)

Libraries -- Public relations.

(1)

Management -- Cross-cultural studies.

(1)

Management information systems.

(1)

(1)

Marchâes d'exportation.

(1)

Market segmentation -- Statistical methods.

(1)

Market segmentation.

(1)

Market surveys -- Periodicals.

(1)

Marketing -- 21st century.

(1)

Marketing -- Arab countries.

(1)

Marketing -- Case studies.

(1)

Marketing -- Cross-cultural studies.

(1)

Marketing -- Decision making.

(1)

Marketing -- Encyclopedias.

(1)

Marketing -- Gestione.

(1)

Marketing -- Grã-bretanha.

(1)

Marketing -- Management -- Case studies.

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- Periodicals.

(1)

Marketing -- South Africa.

(1)

Marketing channels.

(1)

Marketing internacional.

(1)

Marketing research.

(1)

Marketingmanagement.

(1)

Mercadeo de exportación.

(1)

(1)

Mercadotecnia -- Administración -- Estudio de casos.

(1)

Mercadotecnia -- Administración.

(1)

Mercadotecnia -- Toma de decisiones.

(1)

Motivation research (Marketing)

(1)

Multimedia systems

(1)

Multinationella företag -- politiska aspekter.

(1)

Negotiation in business.

(1)

Nâegociations (Affaires)

(1)

(1)

(1)

Professions -- Marketing.

(1)

Proteströrelser.

(1)

Proudly South African Campaign.

(1)

Publicité internationale.

(1)

Relaciones económicas internacionales.

(1)

Relationship marketing.

(1)

Retail trade -- Automation.

(1)

Samenwerkingsvormen (bedrijfseconomie)

(1)

Selling -- Travel.

(1)

Semiotics -- France.

(1)

Service industries -- Marketing.

(1)

Service industries Foreign trade

(1)

(1)

Soccer -- Marketing.

(1)

Social marketing -- Congresses.

(1)

Social marketing.

(1)

Sociâetâes en participation.

(1)

Special events industry -- Social aspects.

(1)

Special events industry.

(1)

Statistics -- Periodicals.

(1)

(1)

Strategic alliances (Business)

(1)

(1)

(1)

Toilet preparations industry -- Directories.

(1)

Tourism -- Marketing.

(1)

Tourisme -- Marketing.

(1)

(1)

(1)

Varumärken -- politiska aspekter.

(1)

Vente -- Voyage.

(1)

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