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Print
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
to today⁰́₉s market and it⁰́₉s growing expectations of service delivery. New research provides
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2. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social
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3. 
Cover image for International Management : culture, strategy, and behavior
by 
Doh, Jonathan P.
Format: 
Books
Publication Date 
2018
Excerpt: 
a market-leader. The authors retain research and practices over the past decades, and incorporate
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4. 
Cover image for Social psychology
by 
Hogg, Michael A., 1954- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
developed features to aid independent study: Research Classic and Research highlight sections focus on
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5. 
Cover image for Fashion : design course
by 
Faerm, Steven, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Designers who define fashion history -- Primary categories in the market -- Seasonal deliveries -- Customer
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by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
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7. 
Cover image for MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
and targeting markets -- Marketing Research -- Part 3: Product decisions -- Product concepts
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8. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.
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9. 
Cover image for Strategic management : Competitiveness & globalization Concepts
by 
Hitt, Michael A.
Format: 
Books
Publication Date 
2017
Excerpt: 
Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featuring more than
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by 
Mavesere , Derek, author
Format: 
Books
Publication Date 
2017
Excerpt: 
questionnaires and 9 interviews with key informantswere conducted, to answer the research objectives.In terms of
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12. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets
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