, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

Exploring public relations / Tench, Ralph.

: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media

functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12

; personal selling; public relations; and pricing and evaluation. The book is organized around the

The practice of public relations / Seitel, Fraser P.

Group relations training.

debate. The oral report. Speaking at meetings. Oral public relations. The demonstration or presentation

-- Advertising -- Display -- Outdoor -- Direct mail -- Publicity and public relations -- Internal selling