IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
173 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
2. 
Cover image for Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.
Available: Copies:
3. 
Cover image for Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
by 
Makhafola, Kelebogile.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Analysing the narrative in the game of Motlotlo to better understand the relationship that
Available: Copies:
4. 
Cover image for Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
Customer relationship management : concepts and technologies / Buttle, Francis.
Available: Copies:
5. 
Cover image for Principles of marketing
Principles of marketing
by 
Kapoor, Neeru.
Format: 
Books
Publication Date 
2014
Excerpt: 
Principles of marketing / Kapoor, Neeru.
Available: Copies:
6. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
Available: Copies:
7. 
Cover image for Handbook of research on marketing and corporate social responsibility
Handbook of research on marketing and corporate social responsibility
by 
Hill, Ronald Paul, editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
Handbook of research on marketing and corporate social responsibility / Hill, Ronald Paul, editor
Available: Copies:
8. 
Cover image for Fundamentals of selling : customers for life through service
Fundamentals of selling : customers for life through service
by 
Futrell, Charles.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-d.html
Format: 
Books
Publication Date 
2014
Excerpt: 
. Relationship marketing : where personal selling fits ; 3. Ethics first ... then customer relationships -- pt. 2
Available: Copies:
9. 
Cover image for A smokers choice : exploring the relationship between South African students and their cigarette brands
A smokers choice : exploring the relationship between South African students and their cigarette brands
A smokers choice : exploring the relationship between South African students and their cigarette brands
by 
Van der Meulen, Warren.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
A smokers choice : exploring the relationship between South African students and their cigarette
Available: Copies:
10. 
Cover image for Managing corporate communication : a cross-cultural approach
Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
: establishing sound and durable relationships -- Rise of the term `corporate diplomacy' -- Case study: Mattel
Available: Copies:
11. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing strategy : the thinking involved / Hill, Mark E., 1957-
Available: Copies:
12. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.
Available: Copies:
Limit Search Results
Access Level
Author
Arens, William F.
(4)
Kotler, Philip.
(4)
Cravens, David W.
(3)
Dwyer, F. Robert.
(3)
Fill, Chris.
(3)
Format
Item Category 1
Material Type
Language
English
(170)
Library
Shelf Location
Publication Date
Subject
Relationship marketing.
(44)
Marketing.
(29)
Marketing -- Management.
(19)
Customer relations -- Management.
(14)
Internet marketing.
(14)
Item Available
Advanced Search Location