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901. 
Cover image for Green growth, green profit : how green transformation boosts business
Green growth, green profit : how green transformation boosts business
by 
Roland Berger Strategy Consultants.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Renewable energy advancing fast -- How a green product lifecycle augments brand value -- Green services are
Available: Copies:
902. 
Cover image for The new edge in knowledge : how knowledge management is changing the way we do business
The new edge in knowledge : how knowledge management is changing the way we do business
by 
O'Dell, Carla S., 1950-
Format: 
Books
Publication Date 
2011
Excerpt: 
knowledge-sharing culture : Lead by example ; Brand aggressively ; Make KM fun ; Closing comments -- 10
Available: Copies:
903. 
Cover image for Financial models with Lévy processes and volatility clustering
Financial models with Lévy processes and volatility clustering
by 
Rachev, S. T. (Svetlozar Todorov)
Format: 
Books
Publication Date 
2011
Excerpt: 
Volatility Clustering is a thorough guide to both current probability distribution methods and brand new
Available: Copies:
904. 
Cover image for Creating powerful brands.
Creating powerful brands.
Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand name products.
Available: Copies:
905. 
Cover image for 101 management models : English edition
101 management models : English edition
by 
Mulders, Marijn.
Format: 
Books
Publication Date 
2011
Excerpt: 
.Benchmarking -- 10.Blue Ocean Strategy -- 11.Brainstorm -- 12.Brand Asset Valuator -- 13.Business Intelligence
Available: Copies:
906. 
Cover image for Theory and practice of counselling and therapy
Theory and practice of counselling and therapy
by 
Nelson-Jones, Richard.
Format: 
Books
Publication Date 
2011
Excerpt: 
includes two brand new chapters on solution-focused therapy and narrative therapy by Alasdair Macdonald and
Available: Copies:
907. 
Cover image for Branded lives : the production and consumption of meaning at work
Branded lives : the production and consumption of meaning at work
by 
Brannan, Matthew J.
Format: 
Books
Publication Date 
2011
Excerpt: 
production and consumption of meaning at work are increasingly mediated by the brand. This insightful
Available: Copies:
908. 
Cover image for Brands and branding geographies
Brands and branding geographies
by 
Pike, Andy, 1968-
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand name products.
Available: Copies:
909. 
Cover image for British silent cinema and The Great War
British silent cinema and The Great War
by 
Hammond, Michael, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
-visiting the Great War / N. Brand -- The Dead, Battlefield Burials and the Unveiling of War Memorials in Films
Available: Copies:
910. 
Cover image for Effectual entrepreneurship
Effectual entrepreneurship
by 
Read, Stuart.
Format: 
Books
Publication Date 
2011
Excerpt: 
brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up
Available: Copies:
911. 
Cover image for Theory and practice of leadership
Theory and practice of leadership
by 
Gill, Roger.
Format: 
Books
Publication Date 
2011
Excerpt: 
Programmes -- ch. 12 Leadership Brand: Sustaining Leadership Excellence -- Overview -- What is `Leadership
Available: Copies:
912. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand
Available: Copies:
913. 
Cover image for Power-switching converters
Power-switching converters
by 
Ang, Simon S., 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
"Many advances have emerged since the second edition. This third edition includes a brand
Available: Copies:
914. 
Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
915. 
Cover image for No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
by 
Klein, Naomi, 1970-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Public opinion.
Available: Copies:
916. 
Cover image for Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Brand Louisiana: capitalising on music and cuisine / Jan Slater -- Brand Singapore: the hub of 'New Asia
Available: Copies:
917. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Targeting attractive market segments -- Differentiation and brand positioning -- Business strategies : a
Available: Copies:
918. 
Cover image for Competitive success : how branding adds value
Competitive success : how branding adds value
by 
Davis, John.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products.
Available: Copies:
919. 
Cover image for Managing brands : a contemporary perspective
Managing brands : a contemporary perspective
by 
Laforet, Sylvie.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Management.
Available: Copies:
920. 
Cover image for Public relations cases : international perspectives
Public relations cases : international perspectives
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2010
Excerpt: 
-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place
Available: Copies:
921. 
Cover image for The economy of brands
The economy of brands
by 
Lindemann, Jan.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products.
Available: Copies:
922. 
Cover image for The vibe : the marketing handbook for every product, service and industry
The vibe : the marketing handbook for every product, service and industry
by 
Bertwistle , Gary.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
923. 
Cover image for The blank swan : the end of probability
The blank swan : the end of probability
by 
Ayache, Elie.
Format: 
Books
Publication Date 
2010
Excerpt: 
modelling (no longer dependent on probability theory but on a novel brand of mathematics which Elie calls
Available: Copies:
924. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Norton brand advocates -- Online reviews propel sales -- Probe, fix, and communicate -- Creating online
Available: Copies:
925. 
Cover image for Marketing for entrepreneurs : concepts and applications for new ventures
Marketing for entrepreneurs : concepts and applications for new ventures
by 
Crane, Frederick G.
Format: 
Books
Publication Date 
2010
Excerpt: 
entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain
Available: Copies:
926. 
Cover image for Advertising and promotion : in integrated marketing communications
Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
927. 
Cover image for Putting the public back in public relations : how social media is reinventing the aging business of PR
Putting the public back in public relations : how social media is reinventing the aging business of PR
by 
Solis, Brian.
Kazalo vsebine http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New
Available: Copies:
928. 
Cover image for There's always a way : how to develop a positive mindset and succeed in business and life
There's always a way : how to develop a positive mindset and succeed in business and life
by 
Little, Tony, 1956-
Format: 
Books
Publication Date 
2010
Excerpt: 
the box (what box?) -- You gotta step out to stand out -- Self-brand your way to success -- The
Available: Copies:
929. 
Cover image for Hospitality strategic management : concepts and cases
Hospitality strategic management : concepts and cases
by 
Enz, Cathy A., 1956-
to access electronic resource
Table of contents http://catdir.loc.gov/catdir/toc/ecip0818/2008021438.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018707570&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
brand during rapid global expansion -- Case 6 Starwood hotels and resorts brings aloft to India -- Case
Available: Copies:
930. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension
Available: Copies:
931. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
brand equity, influencing behavior, and being accountable -- Facilitating the success of new brands
Available: Copies:
932. 
Cover image for From witblits to vuvuzelas : marketing in the new South Africa
From witblits to vuvuzelas : marketing in the new South Africa
From witblits to vuvuzelas : marketing in the new South Africa
by 
Hefer, Dale.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Determining your brand essence, payoff line and brand architecture -- Never a brief brief. Generating the
Available: Copies:
933. 
Cover image for Fashion design
Fashion design
by 
Bye, Elizabeth.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Entertainment factor -- Brand protection -- 5. Contemporary designers. The innovators -- Editorial voices -- The
Available: Copies:
934. 
Cover image for The idea writers : copywriting in a new media and marketing era
The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html
Format: 
Books
Publication Date 
2010
Excerpt: 
brand content and experiences that sell.
Available: Copies:
935. 
Cover image for Building strong brands
Building strong brands
by 
Aaker, David A.
Format: 
Books
Publication Date 
2010 1996
Excerpt: 
Brand name products -- Management.
Available: Copies:
936. 
Cover image for Graphic design school : the principles and practices of graphic design
Graphic design school : the principles and practices of graphic design
by 
Dabner, David.
Format: 
Books
Publication Date 
2010
Excerpt: 
applications. Core/specialist skills ; Logo design and brand identity ; Motion graphics ; Web design
Available: Copies:
937. 
Cover image for Ideas delivered.
Ideas delivered.
Ideas delivered.
by 
HKLM.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products.
Available: Copies:
938. 
Cover image for Art & copy
Art & copy
by 
Pray, Doug, director.
Format: 
Video disc
Publication Date 
2010 2009
Excerpt: 
harder -- Brand personality -- Moving people -- Art or pollution -- Launch -- Credits.
Available: Copies:
939. 
Cover image for SocialCorp : social media goes corporate
SocialCorp : social media goes corporate
by 
Postman, Joel.
Format: 
Books
Publication Date 
2009
Excerpt: 
and web 2.0? -- Can you control your brand, or just share it? -- Using social media to reach the right
Available: Copies:
940. 
Cover image for Voluntary madness : my year lost and found in the loony bin
Voluntary madness : my year lost and found in the loony bin
by 
Vincent, Norah.
Format: 
Books
Publication Date 
2009
Excerpt: 
Mobius, and a Buddhist-inspired brand of healing, where Norah is forced to plunge deep into her emotional
Available: Copies:
941. 
Cover image for Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by 
Baskin, Jonathan Salem.
Format: 
Books
Publication Date 
2009
Excerpt: 
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand
Available: Copies:
942. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Identifying market segments and targets -- pt. 4. Building strong brands -- Creating brand equity -- Crafting
Available: Copies:
943. 
Cover image for Brands and branding
Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2009
Excerpt: 
Brand name products.
Available: Copies:
947. 
Cover image for Second is nothing : creating a multi-billion rand cellular industry
Second is nothing : creating a multi-billion rand cellular industry
by 
Knott-Craig, Alan.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Covering the nation -- Rollercoaster ride -- The yebo gogo brand -- Bringing entertainment to millions
Available: Copies:
948. 
Cover image for Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for landing your dream job
Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for landing your dream job
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2009
Excerpt: 
. Personal branding guerrilla style : shape up your brand with attitude ; Your guerrilla job-hunting strategy
Available: Copies:
949. 
Cover image for Global marketing management : changes, new challenges and strategies
Global marketing management : changes, new challenges and strategies
by 
Lee, Kiefer.
Publisher description http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management
Available: Copies:
950. 
Cover image for Ethical marketing and the new consumer
Ethical marketing and the new consumer
by 
Arnold, Chris.
Format: 
Books
Publication Date 
2009
Excerpt: 
The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society
Available: Copies:
951. 
Cover image for Immunology : a short course.
Immunology : a short course.
by 
Coico, Richard.
Format: 
Books
Publication Date 
2009
Excerpt: 
-contained units that address key topics illustrated by uniformly drawn, full-color illustrations - many brand
Available: Copies:
952. 
Cover image for The library PR handbook : high-impact communications
The library PR handbook : high-impact communications
by 
Gould, Mark R.
Format: 
Books
Publication Date 
2009
Excerpt: 
brand and create effective print public service announcements / Mark R. Gould -- Savvy outreach tactics
Available: Copies:
953. 
Cover image for Panic : the story of modern financial insanity
Panic : the story of modern financial insanity
by 
Lewis, Michael (Michael M.)
Format: 
Books
Publication Date 
2009
Excerpt: 
I. A BRAND-NEW KIND OF CRASH. Riding the wild bull / Stephen Koepp -- The crash of '87: Chicago
Available: Copies:
954. 
Cover image for Strategic issues management : organizations and public policy challenges
Strategic issues management : organizations and public policy challenges
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
: Risk, Risk Everywhere -- Ch. 10. Brand Equity and Organizational Reputation -- Vignettes: Proactive
Available: Copies:
955. 
Cover image for Faith-based marketing : the guide to reaching 140 million Christian consumers
Faith-based marketing : the guide to reaching 140 million Christian consumers
by 
Stielstra, Greg.
Format: 
Books
Publication Date 
2009
Excerpt: 
Know Your Audience. -- Chapter 6 Serve, Don?t Sell: Building Your Brand. -- Chapter 7 Word
Available: Copies:
956. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Maclaran -- Arts marketing / Krysztof Kubacki and Daragh O'Reilly -- Building brand cultures / Pauline
Available: Copies:
957. 
Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
by 
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
. Management tries to expand the brand. Marketing tries to contract the brand -- Ch. 7. Management strives to
Available: Copies:
958. 
Cover image for Brands & branding 09 : the encyclopaedia of brands & branding in South Africa.
Brands & branding 09 : the encyclopaedia of brands & branding in South Africa.
Brands & branding 09 : the encyclopaedia of brands & branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2009
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
959. 
Cover image for Perspectives on branding
Perspectives on branding
by 
Miletsky, Jason I.
Format: 
Books
Publication Date 
2009
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
961. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing communication builds brands -- Brands and brand relationships -- Touch points: brand
Available: Copies:
962. 
Cover image for The encyclopaedia of brands & branding in South Africa 2008.
The encyclopaedia of brands & branding in South Africa 2008.
The encyclopaedia of brands & branding in South Africa 2008.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
963. 
Cover image for Principles of advertising & IMC
Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
964. 
Cover image for Buying in : the secret dialogue between what we buy and who we are
Buying in : the secret dialogue between what we buy and who we are
by 
Walker, Rob, 1968-
Table of contents http://www.loc.gov/catdir/toc/fy0804/2007039973.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- United States.
Available: Copies:
965. 
Cover image for Harvard business review case studies : marketing through minefields.
Harvard business review case studies : marketing through minefields.
by 
Harvard Business School Publishing Corporation.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P
Available: Copies:
966. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2008
Excerpt: 
Managing Brand Equity -- Ch. 10. Energizing the Business -- Ch. 11. Leveraging the Business -- Ch. 12
Available: Copies:
967. 
Cover image for Differentiate or die : survival in our era of killer competition
Differentiate or die : survival in our era of killer competition
by 
Trout, Jack.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
968. 
Cover image for The age of Oprah : cultural icon for the neoliberal era
The age of Oprah : cultural icon for the neoliberal era
by 
Peck, Janice.
Format: 
Books
Publication Date 
2008
Excerpt: 
Oprah Winfrey and new liberalism -- The Oprah brand and the enterprising self -- The anxieties of the
Available: Copies:
969. 
Cover image for Marketing calculator : measuring and managing return on marketing investment.
Marketing calculator : measuring and managing return on marketing investment.
by 
Powell, Guy R.
Format: 
Books
Publication Date 
2008
Excerpt: 
marketing effectiveness with brand strategy Marketing effectiveness: The new marketing imperative for the 21
Available: Copies:
970. 
Cover image for The Cola conquest
The Cola conquest
The Cola conquest
by 
Angelico, Irene.
Format: 
Video disc
Publication Date 
2008
Excerpt: 
's the most recognised brand name on earth. How did this happen? With examples of classic adverts, on
Available: Copies:
971. 
Cover image for The soul of the corporation : how to manage the identity of your company
The soul of the corporation : how to manage the identity of your company
by 
Bouchikhi, Hamid.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Management.
Available: Copies:
972. 
Cover image for How they started : global brands : how 21 good ideas became great global businesses
How they started : global brands : how 21 good ideas became great global businesses
by 
Lester, David.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
973. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: 
Books
Publication Date 
2008
Excerpt: 
persuasion -- Advertisement memories and brand linkage -- Exposing the consumer to the advertising: media
Available: Copies:
974. 
Cover image for Sail
Sail
by 
Patterson, James, 1947-
Format: 
Books
Publication Date 
2008
Excerpt: 
family--but he is eager to start a brand new life. Maybe he's a little too eager.--From publisher
Available: Copies:
975. 
Cover image for Advertising photography : a straightforward guide to a complex industry
Advertising photography : a straightforward guide to a complex industry
by 
Lesko, Lou.
ebrary http://site.ebrary.com/id/10228233
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=263361
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
good business practices -- Sex money, and drama -- It's all in your head -- Brand identity -- That's a
Available: Copies:
976. 
Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back
Personality not included : why companies lose their authenticity--and how great brands get it back
by 
Bhargava, Rohit.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Spokesperson: How Unlikely Voices Are Shaping Your Brand -- Ch. 3. Signature Is Not Enough: How to Define Your
Available: Copies:
977. 
Cover image for What is branding?
What is branding?
What is branding?
by 
Healey, Matthew.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016784666&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products.
Available: Copies:
978. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
, podcasting) -- Consumers as brand advocates and critics the need to consider digital advocacy in an era of
Available: Copies:
979. 
Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back
Personality not included : why companies lose their authenticity--and how great brands get it back
by 
Bhargava, Rohit.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Spokesperson: How Unlikely Voices Are Shaping Your Brand -- Ch. 3. Signature Is Not Enough: How to Define Your
Available: Copies:
980. 
Cover image for Iron fists : branding the 20th-century totalitarian state
Iron fists : branding the 20th-century totalitarian state
by 
Heller, Steven.
Inhaltsverzeichnis
Table of contents http://swbplus.bsz-bw.de/bsz283147776inh.htm
Format: 
Books
Publication Date 
2008
Excerpt: 
The Nazis : Creating symbols ; Propagating the brand ; Wielding graphics ; Culture war ; The legacy
Available: Copies:
981. 
Cover image for Marketing success stories : South African case studies
Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin
Available: Copies:
982. 
Cover image for Future-proof your child : parenting the wired generation
Future-proof your child : parenting the wired generation
by 
Bush, Nikki.
Format: 
Books
Publication Date 
2008
Excerpt: 
children's changing future -- Preparing our children for their future -- Build a family brand--it makes
Available: Copies:
983. 
Cover image for Microsoft official academic course : supporting and troubleshooting applications on a Windows Vista client for enterprise support technicians, Microsoft certified IT professional exam 70-622
Microsoft official academic course : supporting and troubleshooting applications on a Windows Vista client for enterprise support technicians, Microsoft certified IT professional exam 70-622
by 
Fowler, Owen.
Format: 
Books
Publication Date 
2008
Excerpt: 
Professional examination and add a globally recognized brand to your proven skills with Windows Vista."--Page 4
Available: Copies:
985. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource -- How
Available: Copies:
986. 
Cover image for How video works
How video works
by 
Weise, Marcus.
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=307138
ebrary http://site.ebrary.com/id/10186613
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=203144
MyiLibrary http://www.myilibrary.com?id=101897
ScienceDirect http://www.sciencedirect.com/science/book/9780240809335
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
professional who is just beginning to discover the digital world. Update your library with the brand new
Available: Copies:
987. 
Cover image for Essentials of corporate communication : implementing practices for effective reputation management
Essentials of corporate communication : implementing practices for effective reputation management
by 
Riel, C. B. M. van.
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company
Available: Copies:
988. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
Integrated marketing communications -- Corporate image and brand management -- Buyer behaviors
Available: Copies:
989. 
Cover image for The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
990. 
Cover image for Marketing in South Africa : cases and concepts
Marketing in South Africa : cases and concepts
Marketing in South Africa : cases and concepts
by 
Simpson, John, 1943 September 17-
Format: 
Books
Publication Date 
2007
Excerpt: 
VW beetle -- White star, new brand goes big -- Women24.com, the challenge of getting SA women to
Available: Copies:
991. 
Cover image for Processing Web ads : the effects of animation and arousing content
Processing Web ads : the effects of animation and arousing content
by 
Chung, Yongkuk.
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007013385.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products.
Available: Copies:
992. 
Cover image for Living brands
Living brands
by 
Nadeau, Raymond.
Table of contents only http://www.loc.gov/catdir/toc/ecip0615/2006018778.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
993. 
Cover image for Handbook of marketing research methodologies for hospitality and tourism
Handbook of marketing research methodologies for hospitality and tourism
by 
Nykiel, Ronald A.
Related electronic resource
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034083.html
Format: 
Books
Publication Date 
2007
Excerpt: 
. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying
Available: Copies:
994. 
Cover image for Strategies and tools for corporate blogging
Strategies and tools for corporate blogging
by 
Cass, John (Gene John)
Table of contents only http://www.loc.gov/catdir/toc/ecip079/2007004083.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand
Available: Copies:
995. 
Cover image for Tourism management : managing for change
Tourism management : managing for change
by 
Page, Stephen, 1963-
Format: 
Books
Publication Date 
2007
Excerpt: 
brand new material on new issues such as space tourism, innovations in low-cost land and air travel and
Available: Copies:
996. 
Cover image for Fair trade : the challenges of transforming globalization
Fair trade : the challenges of transforming globalization
by 
Raynolds, Laura T., 1959-
Table of contents only Connect to table of contents
Format: 
Books
Publication Date 
2007
Excerpt: 
production networks : own brand fruit and chocolate in UK supermarkets / Stephanie Barrientos and Sally Smith
Available: Copies:
997. 
Cover image for Global culture industry : the mediation of things
Global culture industry : the mediation of things
by 
Lash, Scott.
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products -- Social aspects.
Available: Copies:
998. 
Cover image for How disruption brought order : the story of a winning strategy in the world of advertising
How disruption brought order : the story of a winning strategy in the world of advertising
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2007
Excerpt: 
. The brand (or why companies should think of themselves as brands).
Available: Copies:
999. 
Cover image for Zag : the number-one strategy of high-performance brands : a whiteboard overview
Zag : the number-one strategy of high-performance brands : a whiteboard overview
by 
Neumeier, Marty.
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products -- Planning.
Available: Copies:
1000. 
Cover image for The art of digital branding
The art of digital branding
by 
Cocoran, Ian.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products.
Available: Copies:
1001. 
Cover image for Packaging : design successful packaging for specific customer groups
Packaging : design successful packaging for specific customer groups
by 
Stephenson, Keith.
Format: 
Books
Publication Date 
2007
Excerpt: 
profession, and shopping habits. Case studies and interviews with designers and brand owners explain how and
Available: Copies:
1002. 
Cover image for CoolBrands 2007/08 : an insight into some of Britain's coolest brands
CoolBrands 2007/08 : an insight into some of Britain's coolest brands
by 
Cooper, Angela.
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products -- Great Britain.
Available: Copies:
1003. 
Cover image for International marketing
International marketing
by 
Kleindl, Brad Alan, 1955-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
7. International product and brand management -- Lesson 7.1. International product strategies
Available: Copies:
1004. 
Cover image for Brandscapes : architecture in the experience economy
Brandscapes : architecture in the experience economy
by 
Klingmann, Anna.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products.
Available: Copies:
1005. 
Cover image for Packaging makeovers : graphic redesign for market change
Packaging makeovers : graphic redesign for market change
by 
King-Gordon, Stacey.
Table of contents http://catdir.loc.gov/catdir/toc/ecip051/2004022280.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
1006. 
Cover image for Thinkin?
Thinkin?
Thinkin?
by 
HKLM.
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products -- Management.
Available: Copies:
1007. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
field -- Research -- Own goal for football brand -- Rumour management -- Devil of a stain mars
Available: Copies:
1008. 
Cover image for The lovemarks effect : winning in the consumer revolution
The lovemarks effect : winning in the consumer revolution
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
1009. 
Cover image for Re-imagine!
Re-imagine!
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2006 2003
Excerpt: 
individual : life in a brand you world -- Boss job one : the Talent 25 -- Meet the new boss : women rule
Available: Copies:
1011. 
Cover image for Branded customer service : the new competitive edge
Branded customer service : the new competitive edge
by 
Barlow, Janelle, 1943-
Format: 
Books
Publication Date 
2006 2004
Excerpt: 
Brand name products.
Available: Copies:
1012. 
Cover image for Foundations of marketing
Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy
Available: Copies:
1013. 
Cover image for Teaching student-centered mathematics. Grades K-3
Teaching student-centered mathematics. Grades K-3
by 
Van de Walle, John A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Middle School Mathematics, this volume offers brand-new material specifically written for the early
Available: Copies:
1014. 
Cover image for Creating a winning E-business
Creating a winning E-business
by 
Napier, H. Albert, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
brand? -- Building your E-business's brand -- Market research -- Creating a marketing plan -- Marketing
Available: Copies:
1015. 
Cover image for Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication
by 
Kahle, Lynn R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand choice.
Available: Copies:
1016. 
Cover image for Performing consumers : global capital and its theatrical seductions
Performing consumers : global capital and its theatrical seductions
by 
Wickstrom, Maurya.
Connect
Connect
Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand name products.
Available: Copies:
1017. 
Cover image for Scenarios in marketing : from vision to decision
Scenarios in marketing : from vision to decision
by 
Ringland, Gill.
Table of contents only
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Scenarios in customer management / Merlin Stone and Neil Woodcock -- Scenarios in brand valuation and brand
Available: Copies:
1018. 
Cover image for Business applications and computational intelligence
Business applications and computational intelligence
by 
Voges, Kevin, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
product portfolio planning / Modeling brand choice using boosted and stacked neural networks / Applying
Available: Copies:
1019. 
Cover image for Brands : meaning and value in media culture
Brands : meaning and value in media culture
by 
Arvidsson, Adam.
Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009512.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand name products -- Management.
Available: Copies:
1020. 
Cover image for Connected marketing : the viral, buzz and word of mouth revolution
Connected marketing : the viral, buzz and word of mouth revolution
by 
Kirby, Justin.
Format: 
Books
Publication Date 
2006
Excerpt: 
marketing / Justin Foxton -- Creating brand advocates / Sven Rusticus -- Brewing buzz / Liam Mulhall
Available: Copies:
1021. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Evans, Martin (Martin J.)
Format: 
Books
Publication Date 
2006
Excerpt: 
), Advancing Means-End Chains by Incorporating Heider's Balance Theory and Fournier's Consumer brand
Available: Copies:
1022. 
Cover image for Flock and flow : predicting and managing change in a dynamic marketplace
Flock and flow : predicting and managing change in a dynamic marketplace
by 
McCracken, Grant David, 1951-
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006005243.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand name products.
Available: Copies:
1023. 
Cover image for Inside the mind of Toyota : management principles for enduring growth
Inside the mind of Toyota : management principles for enduring growth
by 
Hino, Satoshi, 1945-
Table of contents only http://www.loc.gov/catdir/toc/ecip062/2005030271.html
Format: 
Books
Publication Date 
2006
Excerpt: 
functions -- Ch. 4. Toyota's system of production functions -- Ch. 5. Product power and brand power -- Ch. 6
Available: Copies:
1024. 
Cover image for Overachievers : the secret lives of driven kids
Overachievers : the secret lives of driven kids
by 
Robbins, Alexandra, 1976-
Format: 
Books
Publication Date 
2006
Excerpt: 
't attend a name-brand college; Audrey, who struggles with perfectionism; and The Stealth Overachiever, a
Available: Copies:
1025. 
Cover image for Corporate social responsibility : balancing tomorrow's sustainability and today's profitability
Corporate social responsibility : balancing tomorrow's sustainability and today's profitability
by 
Hawkins, David E., 1947-
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0634/2006043159-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0634/2006043159-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0634/2006043159-t.html
Format: 
Books
Publication Date 
2006
Excerpt: 
management -- Ch. 16. Brand management -- Ch. 17. Stakeholder values -- Ch. 18. Sustainable development -- Ch
Available: Copies:
1026. 
Cover image for Asia's star brands
Asia's star brands
by 
Temporal, Paul.
Table of contents http://www.loc.gov/catdir/enhancements/fy0645/2006296000-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0645/2006296000-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand name products -- Asia -- Case studies.
Available: Copies:
1027. 
Cover image for Effective personal communication skills for public relations
Effective personal communication skills for public relations
by 
Green, Andy, 1958-
Books24x7 http://www.books24x7.com/marc.asp?bookid=12542
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415
MyiLibrary http://www.myilibrary.com?id=72851
MyiLibrary, Table of contents http://www.myilibrary.com?id=72851&ref=toc
Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
: making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your
Available: Copies:
1028. 
Cover image for Rome, inc. : the rise and fall of the first multinational corporation
Rome, inc. : the rise and fall of the first multinational corporation
by 
Bing, Stanley.
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036128.html
Format: 
Books
Publication Date 
2006
Excerpt: 
corporate brand. Enron? WorldCom? Try Rome, whose rise and fall carry a moral that lingers to this day for
Available: Copies:
1029. 
Cover image for The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
by 
Mahajan, Vijay, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/fy0601/2005925782.html
Format: 
Books
Publication Date 
2006
Excerpt: 
bounce -- The 86 percent solution -- 4: Connect brands to the market -- Market-stall economies -- Brand
Available: Copies:
1030. 
Cover image for Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses
Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses
by 
Nichols, David, 1967-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
the gaming industry will evolve -- Press "start" to play : leveraging gaming for your brand -- Brands
Available: Copies:
1031. 
Cover image for Fast company's greatest hits : ten years of the most innovative ideas in business
Fast company's greatest hits : ten years of the most innovative ideas in business
by 
Vamos, Mark N.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2006043474-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2006043474-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
ten years includes "The Brand Called You" by Tom Peters, "A Design for Living" by Linda Tischler, and
Available: Copies:
1032. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch
Available: Copies:
1033. 
Cover image for Lovemarks : the future beyond brands
Lovemarks : the future beyond brands
by 
Roberts, Kevin, 1949-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005014352.html
Table of contents http://swbplus.bsz-bw.de/bsz254965075inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Forecasting.
Available: Copies:
1034. 
Cover image for Design
Design
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Management.
Available: Copies:
1035. 
Cover image for Not White Enough, Not Black Enough : Racial Identity in the South African Coloured Community.
Not White Enough, Not Black Enough : Racial Identity in the South African Coloured Community.
by 
Adhikari, Mohamed.
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1743613
ebrary http://site.ebrary.com/id/10472415
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=815240
Google http://books.google.com/books?id=O71wAAAAMAAJ
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/61520281.html
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
The concept of Colouredness-being neither white nor black-has been pivotal to the brand of racial
Available: Copies:
1036. 
Cover image for Brain tattoos : creating unique brands that stick in your customers' minds
Brain tattoos : creating unique brands that stick in your customers' minds
by 
Post, Karen.
Connect to electronic version
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Marketing.
Available: Copies:
1037. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: 
Books
Publication Date 
2005
Excerpt: 
advertising -- The double jeopardy theory -- Habitual purchasing -- Brand equity -- Brand liking -- Brand
Available: Copies:
1038. 
Cover image for Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.)
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
1039. 
Cover image for New retail
New retail
by 
Barreneche, Raul A.
Format: 
Books
Publication Date 
2005
Excerpt: 
entertainment and the retail store a key player in establishing brand identity. In a growing trend, high
Available: Copies:
1040. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
brand -- Restructuring Exide -- Philips versus Matsushita : a new century, a new round -- Business
Available: Copies:
1041. 
Cover image for Trillion-dollar moms : marketing to a new generation of mothers
Trillion-dollar moms : marketing to a new generation of mothers
by 
Bailey, Maria T.
Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
public relations -- Connecting with moms through brand experiences -- Moms online and unplugged
Available: Copies:
1042. 
Cover image for Beyond branding : how the new values of transparency and integrity are changing the world of brands
Beyond branding : how the new values of transparency and integrity are changing the world of brands
by 
Ind, Nicholas.
Format: 
Books
Publication Date 
2005 2003
Excerpt: 
Brand name products.
Available: Copies:
1044. 
Cover image for Superbrands : an insight into many of South Africa's strongest brands
Superbrands : an insight into many of South Africa's strongest brands
Superbrands : an insight into many of South Africa's strongest brands
by 
Sadler, Eamonn.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products -- South Africa.
Available: Copies:
1045. 
Cover image for Global marketing management : changes, challenges and new strategies
Global marketing management : changes, challenges and new strategies
by 
Lee, Kiefer.
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Product and brand management -- Global services marketing -- Management of global communications
Available: Copies:
1046. 
Cover image for FOBA/buildings
FOBA/buildings
by 
FOBA (Firm)
ebrary http://site.ebrary.com/id/10228747
MyiLibrary http://www.myilibrary.com?id=104280
SpringerLink http://www.springerlink.com/openurl.asp?genre=book&isbn=978-1-56898-527-5
Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004029097.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0738/2004029097-b.html
Format: 
Books
Publication Date 
2005
Excerpt: 
homes: brand recognition / FOB homes typologies -- Prototypes in suburbia / FOB homes examples: F
Available: Copies:
1047. 
Cover image for Advertising, promotion, and new media
Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format: 
Books
Publication Date 
2005
Excerpt: 
communication and machine persuasion : a new paradigm for source effects? / Thomas F. Stafford -- Brand recall
Available: Copies:
1048. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
) marketing. Part 4. Product strategy. 11. Product strategies -- 12. Category and brand management, product
Available: Copies:
1049. 
Cover image for International marketing strategy
International marketing strategy
by 
Bradley, Frank, 1942-
Format: 
Books
Publication Date 
2005
Excerpt: 
. Building the global brand -- 12. Selecting international markets -- 13. Market entry - exporting -- 14
Available: Copies:
1050. 
Cover image for Built for growth : expanding your business around the corner or across the globe
Built for growth : expanding your business around the corner or across the globe
by 
Rubinfeld, Arthur.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
design to brand while staying on budget -- Merchandising : maximizing your profits -- Customizing
Available: Copies:
1051. 
Cover image for Broken windows, broken business : how the smallest remedies reap the biggest rewards
Broken windows, broken business : how the smallest remedies reap the biggest rewards
by 
Levine, Michael, 1954-
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005003936.html
Format: 
Books
Publication Date 
2005
Excerpt: 
business or a brand." "With tips and advice on changing any business to one that dots its i's, crosses its
Available: Copies:
1052. 
Cover image for Scenarios : the art of strategic conversation
Scenarios : the art of strategic conversation
by 
Van der Heijden, Kees.
Format: 
Books
Publication Date 
2005
Excerpt: 
Summary: "The Second Edition features brand new material throughout, and places increased emphasis
Available: Copies:
1053. 
Cover image for Advertising and promotion : communicating brands
Advertising and promotion : communicating brands
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
1054. 
Cover image for Creating passionbrands : getting to the heart of branding
Creating passionbrands : getting to the heart of branding
by 
Edwards, Helen, 1965-
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products.
Available: Copies:
1055. 
Cover image for Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
by 
Van Hooser, Phillip, 1957-
Table of contents only http://www.loc.gov/catdir/toc/ecip0512/2005013737.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Willie's Way, Van Hooser reveals Willie's unique brand of personalized service - how he woos customers so
Available: Copies:
1056. 
Cover image for Irresistible empire : America's advance through twentieth-century Europe
Irresistible empire : America's advance through twentieth-century Europe
by 
De Grazia, Victoria.
Table of contents http://www.loc.gov/catdir/toc/fy053/2004059943.html
Book review (H-Net) http://www.h-net.org/review/hrev-a0e4e2-aa
Book review (H-Net) http://www.h-net.org/review/hrev-a0e7m2-aa
Format: 
Books
Publication Date 
2005
Excerpt: 
chain store : how modern distribution dispossessed commerce -- Big-brand goods : how marketing
Available: Copies:
1057. 
Cover image for Small business marketing for dummies
Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
marketing focus -- 6. Projecting the right image -- 7. Establishing your position and brand -- 8. Getting
Available: Copies:
1058. 
Cover image for The origin of brands : how product evolution creates endless possibilities for new brands
The origin of brands : how product evolution creates endless possibilities for new brands
by 
Ries, Al.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
1059. 
Cover image for Fashion brands : branding style from Armani to Zara
Fashion brands : branding style from Armani to Zara
by 
Tungate, Mark, 1967-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Zara -- The designer as brand -- The new rock and roll; how to be a designer brand; -- The store is the
Available: Copies:
1060. 
Cover image for Strategic marketing management
Strategic marketing management
Strategic marketing management
by 
Parry, Mark E. (Mark Edward), 1957-
Format: 
Books
Publication Date 
2005 2001
Excerpt: 
brand meaning -- Prioritizing means-end elements -- Evaluating a customer decision map: a case study
Available: Copies:
1061. 
Cover image for No such thing as over-exposure : inside the life and celebrity of Donald Trump
No such thing as over-exposure : inside the life and celebrity of Donald Trump
by 
Slater, Robert, 1943-2014.
Table of contents http://catdir.loc.gov/catdir/toc/fy053/2004116294.html
Format: 
Books
Publication Date 
2005
Excerpt: 
billionaire everyone recognizes, the only one whose name is its own global brand. But, for all the ink that
Available: Copies:
1062. 
Cover image for The big book of business cards
The big book of business cards
by 
Carter, David E.
Format: 
Books
Publication Date 
2005
Excerpt: 
brand identities need to see just what's happening in the world of business cards. They need to see
Available: Copies:
1063. 
Cover image for Alpha dogs : how your small business can become a leader of the pack
Alpha dogs : how your small business can become a leader of the pack
by 
Fenn, Donna.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006275386.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2006275386-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2006275386-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
with technology -- Stake a hometown claim -- Innovate the mundane -- Market your brand, inside and out
Available: Copies:
1064. 
Cover image for Guts! : companies that blow the door off business-as-usual
Guts! : companies that blow the door off business-as-usual
by 
Freiberg, Kevin, 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
Gutsy leaders blow the doors off business-as-usual -- Gutsy leaders brand their cultures -- Gutsy
Available: Copies:
1065. 
Cover image for Marketing payback : is your marketing profitable?
Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Avoiding decision traps -- Expenditure allocation -- Brand identity changes -- Brand portfolio planning
Available: Copies:
1066. 
Cover image for The visionary package : using packaging to build effective brands
The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: 
Books
Publication Date 
2005
Excerpt: 
; Approvals up the line ; Extra offerings ; Offshooting the printer ; The offshoot of the brand consultant
Available: Copies:
1067. 
Cover image for The encyclopaedia of brands and branding in South Africa.
The encyclopaedia of brands and branding in South Africa.
The encyclopaedia of brands and branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
1069. 
Cover image for The culting of brands : when customers become true believers
The culting of brands : when customers become true believers
by 
Atkin, Douglas.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
1071. 
Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century
Cutting edge advertising : how to create the world's best print for brands in the 21st century
by 
Aitchison, Jim.
Format: 
Books
Publication Date 
2004
Excerpt: 
works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be
Available: Copies:
1072. 
Cover image for The origin of brands : discover the natural laws of product innovation and business survival
The origin of brands : discover the natural laws of product innovation and business survival
by 
Ries, Al.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
1073. 
Cover image for The business of brands
The business of brands
by 
Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
1074. 
Cover image for Shelf life
Shelf life
by 
Walford, Rosie.
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Humor.
Available: Copies:
1075. 
Cover image for 2004 Encyclopaedia of brands and branding in South Africa.
2004 Encyclopaedia of brands and branding in South Africa.
2004 Encyclopaedia of brands and branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
1076. 
Cover image for Corporate communications : a 21st century primer
Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public
Available: Copies:
1077. 
Cover image for International marketing
International marketing
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
expansion -- Product and brand management -- Services marketing -- Global pricing strategies -- Logistics
Available: Copies:
1078. 
Cover image for The art of the start : the time-tested, battle-hardened guide for anyone starting anything
The art of the start : the time-tested, battle-hardened guide for anyone starting anything
by 
Kawasaki, Guy.
Inhaltsverzeichnis download (pdf)
Inhaltsverzeichnis http://www.gbv.de/dms/hbz/toc/ht014692569.pdf
Table of contents http://catdir.loc.gov/catdir/toc/fy051/2004044773.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044773b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044773d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
win the war for talent? How do you establish a brand without bucks? These are some of the issues
Available: Copies:
1079. 
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Format: 
Books
Publication Date 
2004
Excerpt: 
no brand -- 20. The devil you know -- 21. Noah's ark -- 22. A word about subliminal advertising -- 23
Available: Copies:
1080. 
Cover image for Black sexual politics : African Americans, gender, and the new racism
Black sexual politics : African Americans, gender, and the new racism
by 
Collins, Patricia Hill, 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0410/2003022841.html
Format: 
Books
Publication Date 
2004
Excerpt: 
how they threaten to spread a new brand of racism around the world today. The ideal of pure white
Available: Copies:
1081. 
Cover image for How institutions are shaping the future of our children : for better or for worse?
How institutions are shaping the future of our children : for better or for worse?
by 
Dulmus, Catherine N.
Format: 
Books
Publication Date 
2004
Excerpt: 
fields of social work and child welfare provide a brand perspective on how to improve outcomes for
Available: Copies:
1082. 
Cover image for Renovate before you innovate : why doing the new thing might not be the right thing
Renovate before you innovate : why doing the new thing might not be the right thing
by 
Zyman, Sergio.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- 7. Renovate your brand positioning -- 8. Renovate your customers' brand experience -- 9. Forced
Available: Copies:
1083. 
Cover image for 10 years 100 artists : art in a democratic South Africa
10 years 100 artists : art in a democratic South Africa
by 
Bedford, Emma.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Willem Boshoff -- Conrad Botes -- Andries Botha -- Wim Botha -- Kevin Brand -- Candice Breitz -- Lisa
Available: Copies:
1085. 
Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
by 
Lindström, Martin, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products.
Available: Copies:
1086. 
Cover image for Massive change
Massive change
by 
Mau, Bruce.
http://www.massivechange.com/
Format: 
Books
Publication Date 
2004
Excerpt: 
Includes transcripts of interviews with: Philip Ball, Janine Benyus, Stewart Brand, Stephen Browne
Available: Copies:
1087. 
Cover image for Lovemarks : the future beyond brands
Lovemarks : the future beyond brands
by 
Roberts, Kevin, 1949-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0411/2003024927.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Forecasting.
Available: Copies:
1088. 
Cover image for Branded nation : the marketing of megachurch, college, inc., and museumworld
Branded nation : the marketing of megachurch, college, inc., and museumworld
by 
Twitchell, James B., 1943-
Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html
Publisher description http://catdir.loc.gov/catdir/description/simon051/2004052147.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Social aspects -- United States.
Available: Copies:
1089. 
Cover image for Cool brandleaders : an insight into Britain's coolest brands 2004.
Cool brandleaders : an insight into Britain's coolest brands 2004.
by 
Pumphrey, Angela.
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Great Britain.
Available: Copies:
1090. 
Cover image for The 22 immutable laws of branding
The 22 immutable laws of branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2003 1999
Excerpt: 
Brand name products -- Management.
Available: Copies:
1091. 
Cover image for The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
by 
Freeland, John G.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002010873.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002010873.html
Format: 
Books
Publication Date 
2003
Excerpt: 
First, Then CRM / Customer Strategy: Whom Do You Want to Reach? / Brand Strategy: Why Brand Is at the
Available: Copies:
1092. 
Cover image for AdValue : twenty ways advertising works for business
AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
1093. 
Cover image for The guru guide to marketing : a concise guide to the best ideas from today's top marketers
The guru guide to marketing : a concise guide to the best ideas from today's top marketers
by 
Boyett, Joseph H.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html
Format: 
Books
Publication Date 
2003
Excerpt: 
The Future of Marketing -- All You Need Is a Brand -- All You Need Is Brand Management -- All You
Available: Copies:
1094. 
Cover image for Passion branding
Passion branding
by 
Duffy, Neill.
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003007458.html
Format: 
Books
Publication Date 
2003
Excerpt: 
sponsorship is worthwhile It includes the latest thinking vis--̉vis sponsorship℗s role as a brand-building and
Available: Copies:
1095. 
Cover image for Brands and branding
Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Forecasting.
Available: Copies:
1096. 
Cover image for The encyclopaedia of brands and branding in South Africa.
The encyclopaedia of brands and branding in South Africa.
The encyclopaedia of brands and branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
1097. 
Cover image for No logo brands, globalization, resistance
No logo brands, globalization, resistance
No logo brands, globalization, resistance
by 
Klein, Naomi, 1970-
Format: 
Video disc
Publication Date 
2003
Excerpt: 
Brand name products -- Political aspects.
Available: Copies:
1098. 
Cover image for Absolute honesty : building a corporate culture that values straight talk and rewards integrity
Absolute honesty : building a corporate culture that values straight talk and rewards integrity
by 
Johnson, Larry, 1947-
Format: 
Books
Publication Date 
2003
Excerpt: 
honesty. Whether your primary objective is to create a memorable brand, build market share, increase
Available: Copies:
1099. 
Cover image for Creating powerful brands in consumer, service and industrial markets
Creating powerful brands in consumer, service and industrial markets
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Planning.
Available: Copies:
1100. 
Cover image for The ultimate book of business brands : insights from the world's 50 greatest brands.
The ultimate book of business brands : insights from the world's 50 greatest brands.
The ultimate book of business brands : insights from the world's 50 greatest brands.
by 
Crainer, Stuart.
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products.
Available: Copies:
1101. 
Cover image for New consumer marketing : managing a living demand system
New consumer marketing : managing a living demand system
New consumer marketing : managing a living demand system
by 
Baker, Susan.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html
Format: 
Books
Publication Date 
2003
Excerpt: 
1. Earthquake! -- 2. The New Consumer -- 3. Concerns of Brand Owners and Retailers -- 4. New
Available: Copies:
1102. 
Cover image for International management : cross-boundary challenges
International management : cross-boundary challenges
by 
Gooderham, Paul N.
Format: 
Books
Publication Date 
2003
Excerpt: 
-Anttila -- Reading D. LEGO: Moving from a Multi-Local Toy Manufacturer to a Global Brand Company / Soren Brandi and
Available: Copies:
1103. 
Cover image for Trading up : the new American luxury
Trading up : the new American luxury
by 
Silverstein, Michael J.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-d.html
Format: 
Books
Publication Date 
2003
Excerpt: 
old luxury brand -- Part III. Excelsior. The opportunity ; A work plan ; A call to action -- Part IV
Available: Copies:
1105. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Appendix: The Hallmark brand insistence IMC campaign.
Available: Copies:
1106. 
Cover image for AdValue : twenty ways advertising works for business
AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=288850
ebrary http://site.ebrary.com/id/10169897
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104763
MyiLibrary http://www.myilibrary.com?id=96636
Taylor & Francis http://www.tandfebooks.com/isbn/9780080471877
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
1107. 
Cover image for Re-imagine! : [business excellence in a disruptive age]
Re-imagine! : [business excellence in a disruptive age]
by 
Peters, Thomas J.
Table of contents http://catdir.loc.gov/catdir/toc/fy043/2004296757.html
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Welcome to XF/cross-functional world: the solutions50 -- Part 4. New business new brand : Beyond solutions
Available: Copies:
1108. 
Cover image for Casting for big ideas : a new manifesto for agency managers
Casting for big ideas : a new manifesto for agency managers
by 
Jaffe, Andrew, 1938-2010.
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=163302
ebrary http://site.ebrary.com/id/10299998
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=98808
MyiLibrary http://www.myilibrary.com?id=34508
OverDrive https://www.overdrive.com/search?q=F252D735-44F5-4A7A-80B5-6E26FE13926F
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
kind of non-advertising-type promotions that more quickly move a brand into the culture.
Available: Copies:
1109. 
Cover image for A framework for marketing management
A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
Cycle -- 11. Setting Product and Brand Strategy -- 12. Designing and Managing Services -- 13. Designing
Available: Copies:
1110. 
Cover image for Brands & desires
Brands & desires
by 
Kreutz, Bernd.
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products.
Available: Copies:
1111. 
Cover image for Branding
Branding
by 
Vaid, Helen.
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Management.
Available: Copies:
1113. 
Cover image for Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
by 
Hahn, Fred E., 1925-
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Branding and Your Brand Asset Assessment Newspaper and Magazine Advertising Selecting Print Media
Available: Copies:
1114. 
Cover image for After image : mind-altering marketing
After image : mind-altering marketing
by 
Grant, John, 1964-
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Brand name products.
Available: Copies:
1115. 
Cover image for Casting for big ideas : a new manifesto for agency managers
Casting for big ideas : a new manifesto for agency managers
by 
Jaffe, Andrew, 1938-2010.
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003283016.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Primary Source for Brand-Building Ideas? -- The Internet and the Agency -- Prioritizing Strategic Planning
Available: Copies:
1116. 
Cover image for Tourism and sustainable community development
Tourism and sustainable community development
by 
Hall, Derek R.
Format: 
Books
Publication Date 
2003 2000
Excerpt: 
Central Portugal: A Benefit -- Segmentation Approach -- 19. Tourism Brand Attributes of the Alto Minho
Available: Copies:
1117. 
Cover image for Problem solved : a primer in design and communication
Problem solved : a primer in design and communication
by 
Johnson, Michael, 1964-
Format: 
Books
Publication Date 
2002
Excerpt: 
, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing
Available: Copies:
1118. 
Cover image for IMC : using advertising and promotion to build brands
IMC : using advertising and promotion to build brands
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
1119. 
Cover image for Building strong brands
Building strong brands
by 
Aaker, David A. (David Allen), 1938-
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Brand name products -- Management.
Available: Copies:
1120. 
Cover image for Who says elephants can't dance? : inside IBM's historic turnaround
Who says elephants can't dance? : inside IBM's historic turnaround
by 
Gerstner, Louis V.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html
Format: 
Books
Publication Date 
2002
Excerpt: 
; Creating a global enterprise ; Reviving the brand ; Resetting the corporate compensation philosophy ; Back
Available: Copies:
1122. 
Cover image for The ultimate secrets of advertising
The ultimate secrets of advertising
The ultimate secrets of advertising
by 
Jones, John Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long
Available: Copies:
1123. 
Cover image for A century of American icons : 100 products and slogans from the 20th century consumer culture
A century of American icons : 100 products and slogans from the 20th century consumer culture
by 
Cross, Mary, 1934-
Format: 
Books
Publication Date 
2002
Excerpt: 
Advertising -- Brand name products -- United States -- History -- 20th century.
Available: Copies:
1124. 
Cover image for No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
by 
Klein, Naomi, 1970-
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- Political aspects.
Available: Copies:
1126. 
Cover image for Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Format: 
Books
Publication Date 
2002
Excerpt: 
. Brand Louisiana: 'Come as you are. Leave different.' -- 10. The Sydney Olympics and brand Australia
Available: Copies:
1127. 
Cover image for Online branding
Online branding
by 
Drew, Keith.
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- Computer network resources.
Available: Copies:
1128. 
Cover image for Beyond disruption : changing the rules in the marketplace
Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Introduction / Seven Disruption Stories -- America, the Disruptive Brand / Disruptive Organizations
Available: Copies:
1129. 
Cover image for The portable MBA in management
The portable MBA in management
by 
Cohen, Allan R.
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002513115.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1141878
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002513115.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2002513115.html
Cover http://swbplus.bsz-bw.de/bsz102277915cov.htm
Format: 
Books
Publication Date 
2002
Excerpt: 
, politics, and influence: savvy and substance in organizations -- Negotiating strategically / "Brand you
Available: Copies:
1130. 
Cover image for The fall of advertising and the rise of PR
The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products.
Available: Copies:
1131. 
Cover image for Branding : from brief to finished solution
Branding : from brief to finished solution
by 
Mono (Firm)
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
1132. 
Cover image for The 2002 encyclopaedia of brands and branding in South Africa.
The 2002 encyclopaedia of brands and branding in South Africa.
The 2002 encyclopaedia of brands and branding in South Africa.
by 
Sunday Times.
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
1133. 
Cover image for Internet marketing : readings and online resources
Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: 
Books
Publication Date 
2001
Excerpt: 
brand image, enhance customer relations, and create entirely new distribution channels for products and
Available: Copies:
1134. 
Cover image for Graphic design solutions
Graphic design solutions
by 
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/00030689-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
your brand into an icon! -- Inventing a company name -- 1 exercise -- 1 project -- Advertisements. The
Available: Copies:
1135. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
: Unforgettable Brand Personalities -- Retailing with a Passion: Sensational Stores of Tomorrow -- Brand Presence
Available: Copies:
1136. 
Cover image for Soon : brands of tomorrow
Soon : brands of tomorrow
by 
Blackwell, Lewis.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising -- Brand name products -- Pictorial works.
Available: Copies:
1137. 
Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes
The hero and the outlaw : building extraordinary brands through the power of archetypes
by 
Mark, Margaret.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand name products.
Available: Copies:
1138. 
Cover image for Graphic design history
Graphic design history
by 
Heller, Steven.
Format: 
Books
Publication Date 
2001
Excerpt: 
of time / Alexander Liberman : on overcoming aesthetics / The brand named Walter Landor : historical
Available: Copies:
1139. 
Cover image for Harvard Design School guide to shopping
Harvard Design School guide to shopping
by 
Chung, Chuihua Judy.
Format: 
Books
Publication Date 
2001
Excerpt: 
structures: the unbearable lightness of network economy / Brand zone: environment with added value / Captive
Available: Copies:
1140. 
Cover image for Strategic marketing problems : cases and comments
Strategic marketing problems : cases and comments
by 
Kerin, Roger A.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2001
Excerpt: 
: Evaluating a Private Brand Opportunity / Roger A. Kerin and Wayne Swisher -- Ch. 6. Integrated Marketing
Available: Copies:
1141. 
Cover image for The customer revolution : how to thrive when customers are in control
The customer revolution : how to thrive when customers are in control
by 
Seybold, Patricia B.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand name products -- United States.
Available: Copies:
1142. 
Cover image for Advertising in tourism and leisure
Advertising in tourism and leisure
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
opportunities -- Advertising Brands -- Building powerful tourism and leisure brands -- Advertising and brand
Available: Copies:
1143. 
Cover image for Big brands, big trouble : lessons learned the hard way
Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand name products -- Management.
Available: Copies:
1144. 
Cover image for Brands in the balance : meeting the challenges to commercial identity
Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand name products.
Available: Copies:
1145. 
Cover image for No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
by 
Klein, Naomi, 1970-
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Brand name products -- Political aspects.
Available: Copies:
1146. 
Cover image for The marketing plan : how to prepare and implement it
The marketing plan : how to prepare and implement it
by 
Luther, William M.
Connect to electronic book via ebrary.
ebrary http://site.ebrary.com/id/10120161
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=62845
EBSCOhost Click here for LLCC access.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
Plan -- Developing Your Brand Personality -- Developing Your Marketing Plan -- Feedback -- Using
Available: Copies:
1147. 
Cover image for It's not about size : bigger brands for smaller businesses
It's not about size : bigger brands for smaller businesses
by 
Dickinson, Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
1148. 
Cover image for Branding @ the digital age
Branding @ the digital age
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand name products.
Available: Copies:
1149. 
Cover image for The 11 immutable laws of Internet branding
The 11 immutable laws of Internet branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand name products -- Management.
Available: Copies:
1150. 
Cover image for The 22 immutable laws of branding
The 22 immutable laws of branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Brand name products.
Available: Copies:
1151. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2000
Excerpt: 
; Pricing concepts and setting the right price ; The strategic marketing plan ; Company/organisation/brand
Available: Copies:
1152. 
Cover image for Designing brands : market success through graphic distinction
Designing brands : market success through graphic distinction
by 
Schrubbe-Potts, Emily.
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
1153. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Advertising. 19. The Integrated Campaign -- App. The Hallmark Brand Insistence IMC Campaign.
Available: Copies:
1154. 
Cover image for Marketing through mud and dust
Marketing through mud and dust
by 
Kuzwayo, Muzi.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000
Excerpt: 
new brand ; Changing the brand and its positioning ; Black English: the language issue ; Politically
Available: Copies:
1155. 
Cover image for The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
1156. 
Cover image for Differentiate or die : survival in our era of killer competition
Differentiate or die : survival in our era of killer competition
by 
Trout, Jack.
Table of Contents http://www.loc.gov/catdir/toc/onix03/99059991.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
1157. 
Cover image for The future of brands : twenty-five visions
The future of brands : twenty-five visions
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
1158. 
Cover image for Introduction to child law in South Africa
Introduction to child law in South Africa
Introduction to child law in South Africa
by 
Davel, C. J.
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand -- The status of International Children's Rights Instruments in South Africa / Michele Olivier
Available: Copies:
1159. 
Cover image for Corporate religion : building a strong company through personality and corporate soul
Corporate religion : building a strong company through personality and corporate soul
by 
Kunde, Jesper.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- 3. Brand Religion -- 4. Corporate Religion -- 5. Commitment and action -- 6. Consequences for the
Available: Copies:
1160. 
Cover image for Value-based marketing : marketing strategies for corporate growth and shareholder value
Value-based marketing : marketing strategies for corporate growth and shareholder value
by 
Doyle, Peter, 1943-2003.
Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001268221.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001268221.html
Format: 
Books
Publication Date 
2000
Excerpt: 
. Building brand equity -- Pricing for value -- Value-based communications -- Value-based Internet marketing.
Available: Copies:
1161. 
Cover image for Cybermarketing : how to use the Internet to market your goods and services
Cybermarketing : how to use the Internet to market your goods and services
by 
Bickerton, Pauline.
Format: 
Books
Publication Date 
2000
Excerpt: 
, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand
Available: Copies:
1162. 
Cover image for Kotler on marketing : how to create, win, and dominate markets
Kotler on marketing : how to create, win, and dominate markets
by 
Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Format: 
Books
Publication Date 
1999
Excerpt: 
developing targeted value offerings -- Developing value propositions and building brand equity. Tactical
Available: Copies:
1163. 
Cover image for Business the Amazon.com way : secrets of the world's most astonishing Web business
Business the Amazon.com way : secrets of the world's most astonishing Web business
by 
Saunders, Rebecca.
Format: 
Books
Publication Date 
1999
Excerpt: 
Entrepreneurs Focus Brand the Site Get and Keep Customers by Offering Great Value Develop Unbeathable Logistics
Available: Copies:
1164. 
Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century
Cutting edge advertising : how to create the world's best print for brands in the 21st century
by 
Aitchison, Jim.
Format: 
Books
Publication Date 
1999
Excerpt: 
how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy
Available: Copies:
1165. 
Cover image for Ad worlds : brands, media, audiences
Ad worlds : brands, media, audiences
by 
Myers, Greg, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
: Brand, Consumption, Discourse. Banking, branding, and strategies of address. keywords: Strategy, Address
Available: Copies:
1166. 
Cover image for When Christ comes : the beginning of the very best
When Christ comes : the beginning of the very best
by 
Lucado, Max.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0609/99030283-d.html
Format: 
Books
Publication Date 
1999
Excerpt: 
warm arms of God -- The brand-new you -- A new wardrobe -- Look who's in the winner circle! -- You'd do
Available: Copies:
1167. 
Cover image for The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
The encyclopaedia of brands & branding in South Africa.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
1999
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
1168. 
Cover image for Marketing mistakes and successes
Marketing mistakes and successes
by 
Hartley, Robert F., 1927-
Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html
Format: 
Books
Publication Date 
1998
Excerpt: 
brand franchises sour. Maytag: a bungled promotion in England. Euro Disney: a successful format stumbles
Available: Copies:
1169. 
Cover image for Under the radar : talking to today's cynical consumer
Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format: 
Books
Publication Date 
1998
Excerpt: 
the Radar -- Using Word of Mouth to Get Under the Radar -- Brand Planning: The Road Map for Getting
Available: Copies:
1170. 
Cover image for The language of advertising : written texts
The language of advertising : written texts
by 
Goddard, Angela, 1954-
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Unit 5. Nautical but nice: intertextuality -- Unit 6. Cultural variations. Brand Names -- Unit 7
Available: Copies:
1171. 
Cover image for Data mining solutions : methods and tools for solving real-world problems
Data mining solutions : methods and tools for solving real-world problems
by 
Westphal, Christopher R. (Christopher Ralph), 1965-
Table of Contents http://www.loc.gov/catdir/toc/onix05/98028200.html
Format: 
Books
Publication Date 
1998
Excerpt: 
brand new approach to data mining analysis. Through their extensive real-world experience, they have
Available: Copies:
1172. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Format: 
Books
Publication Date 
1998
Excerpt: 
. Positioning Your Brand. 5. Creating Marketplace Excitement. 6. Introducing New Products Before the Advertising
Available: Copies:
1173. 
Cover image for The computer glossary : the complete illustrated dictionary
The computer glossary : the complete illustrated dictionary
by 
Freedman, Alan, 1942-
Format: 
Books
Publication Date 
1998
Excerpt: 
brand new information on Internet and Web terminology. With 2,000 new and revised entries (for a grand
Available: Copies:
1174. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Brand name products.
Available: Copies:
1175. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Communication Objectives -- 6. Positioning -- 7. The Creative Idea -- 8. Creative Execution Tactics: Brand
Available: Copies:
1176. 
Cover image for Advertising outdoors : watch this space!
Advertising outdoors : watch this space!
by 
Bernstein, David, 1928-
Format: 
Books
Publication Date 
1997
Excerpt: 
strengths of outdoor -- Images and words -- Brand and consumer -- Beyond the billboard -- The future.
Available: Copies:
1177. 
Cover image for Disruption : overturning conventions and shaking up the marketplace
Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format: 
Books
Publication Date 
1996
Excerpt: 
. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how
Available: Copies:
1178. 
Cover image for Art in South Africa : the future present
Art in South Africa : the future present
Art in South Africa : the future present
by 
Williamson, Sue.
Format: 
Books
Publication Date 
1996
Excerpt: 
Kevin Brand -- Jane Alexander -- Norman Catherine -- Marc Edwards -- Robert Hodgins -- Kagiso
Available: Copies:
1179. 
Cover image for Reputation : realizing value from the corporate image
Reputation : realizing value from the corporate image
by 
Fombrun, Charles J.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=807078&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht007329838.pdf
Format: 
Books
Publication Date 
1996
Excerpt: 
professionals in public, community, investor, and employee relations as well as brand and marketing managers and
Available: Copies:
1181. 
Cover image for Outlaws
Outlaws
Outlaws
by 
Green, Tim, 1963-
Format: 
Books
Publication Date 
1995
Excerpt: 
briefcases to complete a deadly bargain. In one case, neat stacks of hundred-dollar bills mean a brand new
Available: Copies:
1182. 
Cover image for Key concepts in communication and cultural studies
Key concepts in communication and cultural studies
by 
O'Sullivan, Tim, 1952-
Table of contents http://www.gbv.de/dms/hbz/toc/ht006766379.pdf
Format: 
Books
Publication Date 
1994
Excerpt: 
new edition includes: over sixty brand new additions to the original text; many entries revised and
Available: Copies:
1183. 
Cover image for The sponsored life : ads, TV, and American culture
The sponsored life : ads, TV, and American culture
by 
Savan, Leslie.
Format: 
Books
Publication Date 
1994
Excerpt: 
calls -- Bull -- God's little agency -- The tie-ins that bind -- The brand with two brains -- Whom Ma
Available: Copies:
1184. 
Cover image for Brands and branding in South Africa : key success stories. Volume 2.
Brands and branding in South Africa : key success stories. Volume 2.
Brands and branding in South Africa : key success stories. Volume 2.
Format: 
Books
Publication Date 
1994
Excerpt: 
Advertising -- Brand name products -- South Africa -- Case studies.
Available: Copies:
1185. 
Cover image for Transforming the economy : policy options for South Africa
Transforming the economy : policy options for South Africa
Transforming the economy : policy options for South Africa
by 
Howe, Graham, 1957-
Format: 
Books
Publication Date 
1992
Excerpt: 
equity and efficiency / Andre Roux -- Economic cooperation in southern Africa / Simon Brand -- Conclusion
Available: Copies:
1186. 
Cover image for The marketing research process.
The marketing research process.
The marketing research process.
by 
Crimp, Margaret.
Format: 
Books
Publication Date 
1990
Excerpt: 
Describing markets : focus on sampling ; Market segmentation ; Conveying the brand message : media
Available: Copies:
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