2926 Results Found
000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000IIE
byÂ
Perrett, Dianne.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Simple solutions to effective marketing / Perrett, Dianne.
byÂ
Doole, Isobel.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Strategic marketing decisions in global markets / Doole, Isobel.
byÂ
Tapp, Alan.
Table of contents http://www.loc.gov/catdir/toc/fy052/2004051223.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Principles of direct and database marketing / Tapp, Alan.
byÂ
Rossiter, John R.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Marketing communications : theory and applications / Rossiter, John R.
byÂ
Shank, Matthew D.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Sports marketing : a strategic perspective / Shank, Matthew D.
906.Â
byÂ
Shaw, Robert, 1950-
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Marketing payback : is your marketing profitable? / Shaw, Robert, 1950-
byÂ
Rosenbloom, Bert.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Marketing channels : a management view / Rosenbloom, Bert.
byÂ
Kerin, Roger A.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Strategic marketing problems : cases and comments / Kerin, Roger A.
byÂ
McDonald, Malcolm.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Marketing : a complete guide in pictures / McDonald, Malcolm.
byÂ
Gillespie, Kate.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Global marketing : an interactive approach / Gillespie, Kate.
byÂ
De Búrca, Seán.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
International marketing : an SME perspective / De Búrca, Seán.
byÂ
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003026035.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003026035.html
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Ten deadly marketing sins : signs and solutions / Kotler, Philip.
byÂ
Jobber, David, 1947-
Format:Â
Books
Publication DateÂ
2004 2003
Excerpt:Â
Principles and practice of marketing / Jobber, David, 1947-
byÂ
Kotler, Philip
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
A framework for marketing management Kotler, Philip
byÂ
Ambler, Tim
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Marketing and the bottom line Ambler, Tim
byÂ
Walker, Orville
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Marketing strategy : a decision-focused approach Walker, Orville
byÂ
Kotler, Philip
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Marketing insights from A to Z Kotler, Philip
byÂ
Grant, John, 1964-
Format:Â
Books
Publication DateÂ
2003 2002
Excerpt:Â
After image : mind-altering marketing / Grant, John, 1964-
919.Â
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2003 2002
Excerpt:Â
Marketing for hospitality and tourism / Kotler, Philip.
byÂ
Wood, Marian Burk.
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
The marketing plan : a handbook / Wood, Marian Burk.
byÂ
Shank, Matthew D.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Sports marketing : a strategic perspective / Shank, Matthew D.
byÂ
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Effective marketing : creating and keeping customers / Zikmund, William G.
byÂ
Clow, Kenneth E.
Format:Â
Books
Publication DateÂ
2002 2001
Excerpt:Â
Integrated advertising, promotion, and marketing communication / Clow, Kenneth E.
byÂ
Wrenn, Bruce.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Marketing research : text and cases / Wrenn, Bruce.
byÂ
Neal, Cathy M.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Consumer behaviour : implications for marketing strategy / Neal, Cathy M.
byÂ
Chambers, Larry
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Credibility marketing: build your business by Chambers, Larry
byÂ
Malhotra, Naresh K.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Marketing research : an applied orientation / Malhotra, Naresh K.
byÂ
Fill, Chris.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Marketing communications : contexts, strategies, and applications / Fill, Chris.
byÂ
Chaffey, Dave, 1963-
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
byÂ
Lovelock, Christopher H.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Principles of service marketing and management / Lovelock, Christopher H.
byÂ
George, Richard.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Marketing South African tourism and hospitality / George, Richard.
byÂ
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Marketing management : knowledge and skills / Peter, J. Paul.
byÂ
Kleindl, Brad Alan, 1955-
Format:Â
Books
Publication DateÂ
2001 2000
Excerpt:Â
Strategic electronic marketing : managing e-business / Kleindl, Brad Alan, 1955-
byÂ
Franses, Philip Hans, 1963-
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Quantitative models in marketing research / Franses, Philip Hans, 1963-
byÂ
Lee, Ook, 1965-
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Internet marketing research : theory and practice / Lee, Ook, 1965-
byÂ
Hollensen, Svend.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Global marketing : a market-responsive approach / Hollensen, Svend.
byÂ
Meek, Helen.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Strategic marketing management : planning and control / Meek, Helen.
938.Â
byÂ
Dibb, Sally, 1963-
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
The marketing casebook : cases and concepts / Dibb, Sally, 1963-
byÂ
Abratt, Russell
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Contemporary cases in South African marketing Abratt, Russell
byÂ
George, Richard
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Marketing South African tourism and hospitality George, Richard
byÂ
Frost, Raymond D.; Strauss, Judy
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Prentice Hall's e-marketing guide Frost, Raymond D.; Strauss, Judy
byÂ
Abratt, Russell.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Contemporary cases in South African marketing / Abratt, Russell.
943.Â
byÂ
Bennett, J. A. (J. Alf)
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Introduction to travel and tourism marketing / Bennett, J. A. (J. Alf)
944.Â
byÂ
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Marketing in travel and tourism / Middleton, Victor T. C.
byÂ
Kerin, Roger A.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Strategic marketing problems : cases and comments / Kerin, Roger A.
byÂ
Cranfield School of Management.
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
Marketing management : a relationship marketing perspective / Cranfield School of Management.
947.Â
byÂ
Blois, Keith J. (Keith John)
Publisher description http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
The Oxford textbook of marketing / Blois, Keith J. (Keith John)
byÂ
Baker, Michael J.
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
Marketing theory : a student text / Baker, Michael J.
byÂ
Bayse, Anne
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
Opportunities in direct marketing careers Bayse, Anne
byÂ
Doyle, Peter
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
Value-based marketing : marketing strategies for Doyle, Peter
byÂ
Kuzwayo, Muzi.
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
Marketing through mud and dust / Kuzwayo, Muzi.
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
Marketing for hospitality and tourism Kotler, Philip.
byÂ
Adkins, Sue.
Table of contents http://catdir.loc.gov/catdir/toc/els031/00698235.html
Publisher description http://catdir.loc.gov/catdir/description/els031/00698235.html
Publisher description http://catdir.loc.gov/catdir/description/els031/00698235.html
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
Cause related marketing : who cares wins / Adkins, Sue.
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
Marketing for hospitality and tourism / Kotler, Philip.
byÂ
Forrest, Ed.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
Internet marketing research : resources and techniques / Forrest, Ed.
956.Â
byÂ
Kitchen, Philip J.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
Marketing communications : principles and practice / Kitchen, Philip J.
byÂ
Wright, Ray.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
Marketing : origins, concepts and environment. Wright, Ray.
958.Â
byÂ
Peter, J. Paul.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
Consumer behaviour and marketing strategy / Peter, J. Paul.
byÂ
Smith, P. R
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
Great answers to tough marketing questions Smith, P. R
byÂ
Mühlbacher, Hans.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008478572&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1248724&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008478572&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1248724&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008478572&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
International marketing : a global perspective / Mühlbacher, Hans.
961.Â
byÂ
Shank, Matthew D.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
Sports marketing : a strategic perspective / Shank, Matthew D.
byÂ
Smith, P. R. (Paul Russell), 1957-
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
Great answers to tough marketing questions / Smith, P. R. (Paul Russell), 1957-
byÂ
Hawkins, Del I.; Best, Roger; Coney, Kenneth A.
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Consumer behavior : building marketing strategy Hawkins, Del I.; Best, Roger; Coney, Kenneth A.
byÂ
Assael, Henry.
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Consumer behavior and marketing action / Assael, Henry.
byÂ
Pecotich, Tony
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Marketing and consumer behaviour in Asia Pecotich, Tony
byÂ
Hollensen, Svend
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Global marketing: a market-responsive approach Hollensen, Svend
byÂ
Zikmund, William G.
Format:Â
Electronic Resources
Publication DateÂ
1998
Excerpt:Â
Effective marketing : creating and keeping customers / Zikmund, William G.
byÂ
McColl, Rod, 1957-
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Services marketing : a managerial perspective / McColl, Rod, 1957-
byÂ
Adams, T.J.
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
Study guide to accompany marketing Adams, T.J.
byÂ
McCarthy, E. Jerome (Edmund Jerome)
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
Basic marketing : a managerial approach / McCarthy, E. Jerome (Edmund Jerome)
byÂ
Riddle, Carolyn.
Format:Â
Video cassette
Publication DateÂ
1997
Excerpt:Â
Marketing advantage your public relations image. Riddle, Carolyn.
byÂ
Murphy, Dallas
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
Fast forward MBA in marketing, The Murphy, Dallas
byÂ
Doole, Isobel.
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
International marketing strategy : contemporary readings / Doole, Isobel.
byÂ
Onkvisit, Sak.
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
International marketing : analysis and strategy / Onkvisit, Sak.
byÂ
Du Plessis, P. J.
Format:Â
Books
Publication DateÂ
1997 1990
Excerpt:Â
Buyer behaviour : strategic marketing applications / Du Plessis, P. J.
byÂ
Peter, P.J...[et al]
Format:Â
Books
Publication DateÂ
1996
Excerpt:Â
A preface to marketing management Peter, P.J...[et al]
byÂ
Malhotra, Naresh K.
Format:Â
Books
Publication DateÂ
1996
Excerpt:Â
Marketing research : an applied orientation / Malhotra, Naresh K.
byÂ
Martins, J. H.
Format:Â
Books
Publication DateÂ
1996
Excerpt:Â
Marketing research : a South African approach / Martins, J. H.
byÂ
Machado, Ricardo.
Format:Â
Books
Publication DateÂ
1996
Excerpt:Â
Marketing for a small business / Machado, Ricardo.
byÂ
Buttle, Francis.
Format:Â
Books
Publication DateÂ
1996
Excerpt:Â
Relationship marketing : theory and practice / Buttle, Francis.
byÂ
Hayes, H Michael
Format:Â
Books
Publication DateÂ
1996
Excerpt:Â
Business marketing: a global perspective Hayes, H Michael
byÂ
Kaynak, Erdener.
Format:Â
Books
Publication DateÂ
1996
Excerpt:Â
Marketing in the Third World / Kaynak, Erdener.
byÂ
Seaton, A. V.
Format:Â
Books
Publication DateÂ
1996
Excerpt:Â
Marketing tourism products : concepts, issues, cases/ Seaton, A. V.
byÂ
Machado, Ricardo, 1954-
Format:Â
Books
Publication DateÂ
1996
Excerpt:Â
Marketing for a small business / Machado, Ricardo, 1954-
byÂ
Buzzell, Robert D. (Robert Dow), 1933-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1302113&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1302113&custom_att_2=simple_viewer
Format:Â
Books
Publication DateÂ
1995
Excerpt:Â
Global marketing management : cases and readings / Buzzell, Robert D. (Robert Dow), 1933-
byÂ
Dalrymple, Douglas J.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0608/94026245-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006800829&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006634418.pdf
Table of contents http://www.gbv.de/dms/bowker/toc/9780471552550.pdf
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0608/94026245-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006800829&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006634418.pdf
Table of contents http://www.gbv.de/dms/bowker/toc/9780471552550.pdf
Format:Â
Books
Publication DateÂ
1995
Excerpt:Â
Marketing management : text and cases / Dalrymple, Douglas J.
byÂ
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:Â
Books
Publication DateÂ
1995 1994
Excerpt:Â
Buyer behaviour : strategic marketing applications / Du Plessis, P. J. (Phillipus Jacobus), 1943-
988.Â
byÂ
Schoell, William F.
Format:Â
Books
Publication DateÂ
1995
Excerpt:Â
Marketing : contemporary concepts and practices / Schoell, William F.
byÂ
Rangan, V.K.
Format:Â
Books
Publication DateÂ
1995
Excerpt:Â
Business marketing strategy: concepts and applications Rangan, V.K.
byÂ
O'Shaughnessy, John, 1927-
Format:Â
Books
Publication DateÂ
1995
Excerpt:Â
Competitive marketing : a strategic approach / O'Shaughnessy, John, 1927-
byÂ
Assael, Henry.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html
Format:Â
Books
Publication DateÂ
1995
Excerpt:Â
Motivation research (Marketing) -- Examinations, questions, etc.
byÂ
Du Plessis, PJ; Rousseau, GG; Blem, NH
Format:Â
Books
Publication DateÂ
1994
Excerpt:Â
Buyer behaviour: strategic marketing applications Du Plessis, PJ; Rousseau, GG; Blem, NH
993.Â
byÂ
Ries, Al.
Format:Â
Books
Publication DateÂ
1994
Excerpt:Â
The 22 immuntable laws of marketing / Ries, Al.
byÂ
Norgan, Susan.
Format:Â
Books
Publication DateÂ
1994
Excerpt:Â
Marketing management : a European perspective / Norgan, Susan.
byÂ
Kotler, Philip, 1931-
Format:Â
Books
Publication DateÂ
1994
Excerpt:Â
Marketing : Australia & New Zealand / Kotler, Philip, 1931-
byÂ
Bagozzi, Richard P.
Format:Â
Books
Publication DateÂ
1994
Excerpt:Â
Advanced methods of marketing research / Bagozzi, Richard P.
byÂ
Middleton, Victor T.C.
Format:Â
Books
Publication DateÂ
1994
Excerpt:Â
Marketing in travel and tourism Middleton, Victor T.C.
byÂ
Middleton, Victor T. C.
Format:Â
Books
Publication DateÂ
1994
Excerpt:Â
Marketing in travel and tourism / Middleton, Victor T. C.
byÂ
Engel, James F.
Format:Â
Books
Publication DateÂ
1994
Excerpt:Â
Promotional strategy : Managing the marketing communications process / Engel, James F.
byÂ
Roberts, John
Format:Â
Books
Publication DateÂ
1993
Excerpt:Â
7Marketing for the hospitality industry Roberts, John
byÂ
Onkvisit, Sak.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003897210&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/bowker/toc/9780023893438.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003897210&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/bowker/toc/9780023893438.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003897210&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
1993
Excerpt:Â
International marketing : analysis and strategy / Onkvisit, Sak.
byÂ
Roberts, John, 1929-1992.
Format:Â
Books
Publication DateÂ
1993
Excerpt:Â
Marketing for the hospitality industry / Roberts, John, 1929-1992.
byÂ
Webb, John R
Format:Â
Books
Publication DateÂ
1992
Excerpt:Â
Understanding and designing marketing research Webb, John R
byÂ
Lumsdon, Les.
Format:Â
Books
Publication DateÂ
1992
Excerpt:Â
Marketing for tourism : case study assignments / Lumsdon, Les.
byÂ
Hawkins, Del I.
Format:Â
Books
Publication DateÂ
1992
Excerpt:Â
Consumer behavior : implications for marketing strategy / Hawkins, Del I.
byÂ
Stanton, William
Format:Â
Books
Publication DateÂ
1992
Excerpt:Â
Marketing management in South Africa Stanton, William
byÂ
Assael, Henry.
Format:Â
Books
Publication DateÂ
1992
Excerpt:Â
Motivation research (Marketing) -- Examinations, questions, etc.
byÂ
Morris, Robin.
Format:Â
Books
Publication DateÂ
1992
Excerpt:Â
Marketing to black townships : practical guidelines / Morris, Robin.
byÂ
Stanton, William.
Format:Â
Books
Publication DateÂ
1992
Excerpt:Â
Marketing management in South Africa / Stanton, William.
byÂ
Hawkins, Del I.
Format:Â
Books
Publication DateÂ
1992
Excerpt:Â
Consumer behavior : implications for marketing strategy / Hawkins, Del I.
byÂ
Robinson, Nick
Format:Â
Books
Publication DateÂ
1991
Excerpt:Â
Nick Robinson's marketing toolkit Robinson, Nick
byÂ
Abratt, Russell.
Format:Â
Books
Publication DateÂ
1991
Excerpt:Â
Marketing management : SA cases and readings Abratt, Russell.
byÂ
Machado, Richard
Format:Â
Books
Publication DateÂ
1991
Excerpt:Â
Marketing for a small business Machado, Richard
byÂ
Abratt, Russell.
Format:Â
Books
Publication DateÂ
1991
Excerpt:Â
Marketing management : SA cases and readings / Abratt, Russell.
byÂ
Tull, Donald S.
Format:Â
Books
Publication DateÂ
1990
Excerpt:Â
Marketing research : measurement and method / Tull, Donald S.
byÂ
Lucas,G.H.G.
Format:Â
Books
Publication DateÂ
1989
Excerpt:Â
The task of marketing management Lucas,G.H.G.
byÂ
Lucas, G. H. G. (Gysbert Hendrik George), 1940-
Format:Â
Books
Publication DateÂ
1989
Excerpt:Â
The Task of marketing management / Lucas, G. H. G. (Gysbert Hendrik George), 1940-
byÂ
Wilmshurst, John
Format:Â
Books
Publication DateÂ
1989
Excerpt:Â
The fundamentals and practice of marketing Wilmshurst, John
byÂ
Reilly, Robert
Format:Â
Books
Publication DateÂ
1988
Excerpt:Â
Travel and tourism marketing techniques Reilly, Robert
byÂ
Reilly, Robert T.
Format:Â
Books
Publication DateÂ
1988
Excerpt:Â
Travel and tourism marketing techniques / Reilly, Robert T.
byÂ
Abratt, Russell.
Format:Â
Books
Publication DateÂ
1987
Excerpt:Â
Marketing management : SA cases and readings / Abratt, Russell.
byÂ
Hawkins, Del I.
Format:Â
Books
Publication DateÂ
1986
Excerpt:Â
Consumer behavior : implications for marketing strategy / Hawkins, Del I.
byÂ
Hibbert, E.P.
Format:Â
Books
Publication DateÂ
1985
Excerpt:Â
Principles and practice of export marketing Hibbert, E.P.
byÂ
Blem, Norman.
Format:Â
Books
Publication DateÂ
1985
Excerpt:Â
Elements of South African marketing / Blem, Norman.
1025.Â
byÂ
Brown, Rick.
Format:Â
Books
Publication DateÂ
1985
Excerpt:Â
Marketing for the small firm / Brown, Rick.
byÂ
Assael, Henry
Format:Â
Books
Publication DateÂ
1984
Excerpt:Â
Consumer behavior and marketing action Assael, Henry
byÂ
Assael, Henry.
Table of contents http://www.gbv.de/dms/bowker/toc/9780534029906.pdf
Format:Â
Books
Publication DateÂ
1984
Excerpt:Â
Consumer behavior and marketing action / Assael, Henry.
byÂ
Corey, E. Raymond.
Format:Â
Books
Publication DateÂ
1983
Excerpt:Â
Industrial marketing : cases and concepts / Corey, E. Raymond.
byÂ
Barker, Raymond F.
Format:Â
Books
Publication DateÂ
1983
Excerpt:Â
Marketing research : text with cases / Barker, Raymond F.
byÂ
Baker, Raymond
Format:Â
Books
Publication DateÂ
1983
Excerpt:Â
Marketing Research: text with cases Baker, Raymond
byÂ
Lucas, G. H. G.
Format:Â
Books
Publication DateÂ
1983
Excerpt:Â
The Task of marketing management / Lucas, G. H. G.
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
1980
Excerpt:Â
Marketing management : analysis, planning, and control / Kotler, Philip.
byÂ
Lucas, G.H.G.
Format:Â
Books
Publication DateÂ
1980
Excerpt:Â
The task of marketing management Lucas, G.H.G.
byÂ
Lucas, G.H.G. et al
Format:Â
Books
Publication DateÂ
1980
Excerpt:Â
The task of marketing management Lucas, G.H.G. et al
byÂ
Reese, K.
Format:Â
Books
Publication DateÂ
1979
Excerpt:Â
Management science for marketing executives / Reese, K.
byÂ
Kerin, Rober
Format:Â
Books
Excerpt:Â
Stategic Marketing problems: cases and comments Kerin, Rober
byÂ
Kerin, Roger
Format:Â
Books
Excerpt:Â
Strategica Marketing problems: cases and comments Kerin, Roger
byÂ
van der Westhuyzen, Bent
Format:Â
Books
Excerpt:Â
Principles and mix of marketing management van der Westhuyzen, Bent
Format:Â
Books
Publication DateÂ
2025 2024 2023 2022 2021
Excerpt:Â
International marketing data and statistics.
byÂ
Hair, Joseph F.
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Marketing research : within a changing information environment / Hair, Joseph F.
byÂ
Dwyer, F. Robert.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Business marketing : connecting strategy, relationships, and learning / Dwyer, F. Robert.
byÂ
Kotler, Philip.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006872586&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006236401.pdf
Inhaltsverzeichnis Marketing management
Table of contents http://www.gbv.de/dms/hbz/toc/ht006236401.pdf
Inhaltsverzeichnis Marketing management
Format:Â
Books
Publication DateÂ
1994
Excerpt:Â
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
byÂ
Basil, Debra Z.
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006038323.html
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Social Marketing Advances in Research and Theory (SMART) Conference 2004.
byÂ
Professional Sales Association (South Africa).
Format:Â
Books
Publication DateÂ
2025 2024 2023 2022 2021
Excerpt:Â
The SA journal of marketing and sales. Professional Sales Association (South Africa).
byÂ
Van der Merwe, R.
Format:Â
Books
Publication DateÂ
2019
Excerpt:Â
N6 marketing research. Student's book / Van der Merwe, R.
byÂ
Van der Merwe, R.
Format:Â
Books
Publication DateÂ
2019
Excerpt:Â
N6 marketing research. Lecturer's book / Van der Merwe, R.
byÂ
Mullins, John W. (John Walker)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
byÂ
Harvard Business School Press.
Table of contents http://www.loc.gov/catdir/toc/ecip0413/2004000446.html
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Management dilemmas. When marketing becomes a minefield. Harvard Business School Press.
byÂ
Hair, Joseph F.
Format:Â
Electronic Resources
Publication DateÂ
2003
Excerpt:Â
Marketing research : within a changing information environment / Hair, Joseph F.
byÂ
Perreault, William D.
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
Essentials of marketing : a global managerial approach / Perreault, William D.
byÂ
Dwyer, F. Robert.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
Business marketing : connecting strategy, relationships, and learning / Dwyer, F. Robert.
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
byÂ
Engel, James F.
Format:Â
Books
Publication DateÂ
1994
Excerpt:Â
Promotional strategy : managing the marketing communications process / Engel, James F.
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
1991
Excerpt:Â
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
byÂ
Engel, James F.
Format:Â
Books
Publication DateÂ
1991
Excerpt:Â
Promotional strategy : managing the marketing communications process / Engel, James F.
byÂ
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format:Â
Books
Publication DateÂ
1988
Excerpt:Â
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Harvard business review on reinventing your marketing.
byÂ
Australian Marketing Institute.
Format:Â
Books
Publication DateÂ
2025 2024 2023 2022 2021
Excerpt:Â
Professional marketing : official magazine of the Australian Marketing Institute. Australian
byÂ
Australian Marketing Institute.
Format:Â
Books
Publication DateÂ
2025 2024 2023 2022 2021
Excerpt:Â
Professional marketing : official magazine of the Australian Marketing Institute. Australian
1060.Â
byÂ
Bearden, William O., 1945-. Handbook of marketing scales.
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
1061.Â
byÂ
Fill, Chris.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Business-to-business marketing : relationships, systems and communications / Fill, Chris.
byÂ
Molenaar, Cor.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
E-marketing : applications of information technology and the internet within marketing / Molenaar
byÂ
Farris, Paul W.
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
Key marketing metrics : the 50+ metrics every manager needs to know / Farris, Paul W.
1064.Â
byÂ
Vavra, Terry G.
Format:Â
Books
Publication DateÂ
1995
Excerpt:Â
Aftermarketing : how to keep customers for life through relationship marketing / Vavra, Terry G.
byÂ
Paczkowski, Thomas.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Learning guide, Principles of marketing, 9th edition, Kotler & Armstrong / Paczkowski, Thomas.
byÂ
Institute of Marketing Management (South Africa)
Format:Â
Books
Publication DateÂ
2025 2024 2023 2022 2021
Excerpt:Â
Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir
byÂ
Floch, Jean-Marie, 1947-
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Semiotics, marketing, and communication : beneath the signs, the strategies / Floch, Jean-Marie
byÂ
Hibbert, E. P. (Edgar P.)
Format:Â
Books
Publication DateÂ
1985
Excerpt:Â
The principles and practice of export marketing / Hibbert, E. P. (Edgar P.)
byÂ
French, Jeff, author.
Format:Â
Books
Publication DateÂ
2020
Excerpt:Â
Strategic social marketing : for behaviour & social change / French, Jeff, author.
byÂ
McDonald, Malcolm.
Format:Â
Books
Publication DateÂ
1989
Excerpt:Â
Marketing plans : how to prepare them, how to use them / McDonald, Malcolm.
byÂ
Dibb, Sally, 1963-
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Marketing briefs : a revision and study guide / Dibb, Sally, 1963-
byÂ
Quirk, Thomas.
Format:Â
Books
Publication DateÂ
1990
Excerpt:Â
Test bank : Marketing principles and strategy, [by] Henry Assael / Quirk, Thomas.
byÂ
McDonald, Malcolm.
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Marketing plans for service businesses : a complete guide / McDonald, Malcolm.
byÂ
Lee, Nancy, 1945- author.
Format:Â
Regular print
Publication DateÂ
2024
Excerpt:Â
Social marketing : behavior change for social good / Lee, Nancy, 1945- author.
byÂ
Tuten, Tracy L., 1967- author.
Format:Â
Books
Publication DateÂ
2024
Excerpt:Â
Principles of marketing for a digital age / Tuten, Tracy L., 1967- author.
1076.Â
byÂ
Kotler, Philip, author.
Format:Â
Books
Publication DateÂ
2024
Excerpt:Â
Marketing 6.0 : the future is immersive / Kotler, Philip, author.
1077.Â
byÂ
GEORGE, RICHARD.
Format:Â
Books
Publication DateÂ
2021
Excerpt:Â
MARKETING TOURISM AND HOSPITALITY : concepts and cases. GEORGE, RICHARD.
1078.Â
byÂ
Dobscha, Susan, editor.
Format:Â
Books
Publication DateÂ
2019
Excerpt:Â
Handbook of research on gender and marketing / Dobscha, Susan, editor.
byÂ
Cunningham, Nicole.
Format:Â
Books
Publication DateÂ
2018
Excerpt:Â
Introduction to marketing : a South African perspective / Cunningham, Nicole.
1080.Â
byÂ
Kotler, Philip, author.
Format:Â
Books
Publication DateÂ
2017
Excerpt:Â
Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.
1081.Â
byÂ
Bothma, Neels.
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
e-Marketing in the South African context / Bothma, Neels.
byÂ
Rose, Robert, author.
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
Experiences : the 7th era of marketing / Rose, Robert, author.
byÂ
Iacobucci, Dawn, author.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Marketing models : multivariate statistics and marketing analysis / Iacobucci, Dawn, author.
byÂ
Dr. R.B Rudani
Format:Â
Books
Publication DateÂ
2013 2009
Excerpt:Â
Basics of Marketing Management: Theory and Practice Dr. R.B Rudani
1085.Â
byÂ
Roberts, Mary Lou.
Format:Â
Books
Publication DateÂ
2013 2012
Excerpt:Â
Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.
byÂ
McDonald, Malcolm.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Marketing plans : a complete guide in pictures / McDonald, Malcolm.
1087.Â
byÂ
Murphy, Patrick E., 1948-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Ethics in marketing : international cases and perspectives / Murphy, Patrick E., 1948-
byÂ
Doole, Isobel, 1954-
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
International marketing strategy : analysis, development and implementation. Doole, Isobel, 1954-
byÂ
Evans, Dave, 1956-
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Social media marketing : an hour a day / Evans, Dave, 1956-
byÂ
Stokes, Rob (eMarketing specialist)
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
eMarketing : the essential guide to digital marketing / Stokes, Rob (eMarketing specialist)
byÂ
Shimp, Terence A.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
byÂ
Cant, M. C. (Michael Colin), 1957-
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Marketing success stories : South African case studies / Cant, M. C. (Michael Colin), 1957-
byÂ
Mullins, John W. (John Walker)
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
1094.Â
byÂ
Moutinho, Luiz.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Strategic marketing management : a business process approach / Moutinho, Luiz.
byÂ
Hackley, Christopher E.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Advertising and promotion : in integrated marketing communications / Hackley, Christopher E.
byÂ
Raab, Gerhard.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
The psychology of marketing : cross-cultural perspectives / Raab, Gerhard.
byÂ
Malhotra, Naresh K.
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
Basic marketing research : a decision-making approach / Malhotra, Naresh K.
byÂ
Perreault, William D.
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
Basic marketing : a marketing strategy planning approach / Perreault, William D.
1099.Â
byÂ
Salzberger, Thomas.
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
Measurement in marketing research : an alternative framework / Salzberger, Thomas.
byÂ
Parsons, Elizabeth.
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.
byÂ
Stokes, Rob (eMarketing specialist)
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
EMarketing : the essential guide to online marketing / Stokes, Rob (eMarketing specialist)
1102.Â
byÂ
Cant, M. C. (Michael Colin), 1957-
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
Marketing success stories : South African case studies / Cant, M. C. (Michael Colin), 1957-
byÂ
Vee, Jimmy, 1975-
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
Gravitational marketing : the science of attracting customers / Vee, Jimmy, 1975-
byÂ
Dwyer, F. Robert.
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
Business marketing : connecting strategy, relationships, and learning / Dwyer, F. Robert.
byÂ
Stokes, Rob (eMarketing specialist)
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
EMarketing : the essential guide to online marketing / Stokes, Rob (eMarketing specialist)
byÂ
Simpson, John, 1943 September 17-
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Marketing in South Africa : cases and concepts / Simpson, John, 1943 September 17-
byÂ
Lambin, Jean-Jacques, 1933-
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0667/2006047166-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0667/2006047166-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0667/2006047166-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0667/2006047166-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0667/2006047166-t.html
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Market-driven management : strategic and operational marketing / Lambin, Jean-Jacques, 1933-
byÂ
Riggs, Thomas, 1963-
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Encyclopedia of major marketing campaigns. volume 2 / Riggs, Thomas, 1963-
byÂ
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus
byÂ
Paley, Norton
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Manager's guide to competitive marketing strategies Paley, Norton
byÂ
Ringland, Gill.
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Scenarios in marketing : from vision to decision / Ringland, Gill.
byÂ
Adler, Stephen M.
Table of contents http://www.loc.gov/catdir/toc/ecip0612/2006013103.html
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Cause for concern : results-oriented cause marketing / Adler, Stephen M.
byÂ
Andreasen, Alan R., 1934-
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Social marketing in the 21st century / Andreasen, Alan R., 1934-
byÂ
Dalgic, Tevfik.
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Handbook of niche marketing : principles and practice / Dalgic, Tevfik.
byÂ
Gupta, Dinesh K.
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Marketing library and information services : international perspectives / Gupta, Dinesh K.
byÂ
Belk, Russell W.
Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Handbook of qualitative research methods in marketing / Belk, Russell W.
byÂ
Hair, Joseph F.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Marketing research : within a changing information environment / Hair, Joseph F.
byÂ
Mohr, Jakki J.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Marketing of high-technology products and innovations. Mohr, Jakki J.
byÂ
Mooij, Marieke K. de, 1943-
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Global marketing and advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943-
byÂ
Raza, Ivo, 1968-
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Heads in beds : hospitality and tourism marketing / Raza, Ivo, 1968-
byÂ
Buskirk, Bruce D.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Entrepreneurial marketing : real stories and survival strategies / Buskirk, Bruce D.
byÂ
Malhotra, Naresh K.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Essentials of marketing research : an applied orientation / Malhotra, Naresh K.
byÂ
Egan, John, 1952-
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Relationship marketing : exploring relationship strategies in marketing / Egan, John, 1952-
byÂ
Simpson, John, 1943 September 17-
Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002443604.html
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Marketing in South Africa : cases and concepts / Simpson, John, 1943 September 17-
byÂ
Kaeter, Margaret
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Everything network marketing book : how anyone can Kaeter, Margaret
byÂ
McMurtry, J. M.
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Big business marketing for small business budgets McMurtry, J. M.
1127.Â
byÂ
Lenskold, James.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Marketing ROI : the path to campaign, customer, and corporate profitability / Lenskold, James.
byÂ
Simpson, John.
Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002443604.html
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Marketing in South Africa : cases and concepts / Simpson, John.
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Social marketing : improving the quality of life / Kotler, Philip.
byÂ
McDonald, Malcolm.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
The new marketing : transforming the corporate future / McDonald, Malcolm.
1131.Â
byÂ
Mason, Charlotte H.
Format:Â
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2002
Excerpt:Â
The marketing game! : with student CD-Rom / Mason, Charlotte H.
1132.Â
byÂ
Mason, Charlotte H.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
The marketing game! : with student CD-Rom / Mason, Charlotte H.
byÂ
Egan, John, 1952-
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Relationship marketing : exploring relational strategies in marketing / Egan, John, 1952-
byÂ
Kaufmann, Michael.
Format:Â
Books
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2001
Excerpt:Â
Marketing for the voluntary sector : aguide to measuring marketing performance / Kaufmann, Michael.
1135.Â
byÂ
Hardaker, Glenn.
Format:Â
Books
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2001
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Wired marketing : energizing business for e-commerce / Hardaker, Glenn.
byÂ
Doole, Isobel.
Format:Â
Books
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2001
Excerpt:Â
International marketing strategy : analysis, development and implementation / Doole, Isobel.
byÂ
Pitt, Leyland F.
Format:Â
Books
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2001
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South African marketing cases for decision makers / Pitt, Leyland F.
byÂ
Johnson, Dawn.
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
Sales and marketing in the tourism industry / Johnson, Dawn.
byÂ
Blewett, Stephen
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
Practical marketing and sales for South African Blewett, Stephen
byÂ
Priovolos, George
Format:Â
Electronic Resources
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1998
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Political environment in the global marketing curriculum: what to cover and how to cover it
byÂ
Pitt, Leyland
Format:Â
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South African marketing cases for decision-makers Pitt, Leyland
1142.Â
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Heath, Ernie.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/91033980.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht004301986.PDF
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/91033980.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht004301986.PDF
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/91033980.html
Format:Â
Books
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1992
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Marketing tourism destinations : a strategic planning approach / Heath, Ernie.
byÂ
Kotler, Philip.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html
Format:Â
Books
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1989
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Social marketing : strategies for changing public behavior / Kotler, Philip.
byÂ
Wilson, Aubrey
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1982
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Aubrey Wilson's Marketing Audit Check lists Wilson, Aubrey
1145.Â
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1982
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Aubrey Wilson's Marketing audit check lists : a guide to effective marketing resource realization.
byÂ
Runyon, Kenneth E.
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Books
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1980
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Consumer behavior and the practice of marketing / Runyon, Kenneth E.
byÂ
By TV Choice Ltd. ([London, England] : TV Choice c 2004)
Format:Â
Books
Excerpt:Â
what's going on in marketing research? By TV Choice Ltd. ([London, England] : TV Choice c 2004)
Format:Â
Books
Publication DateÂ
2025 2024 2023 2022 2021
Excerpt:Â
The annual : advertising, media, marketing and branding
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Books
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2010
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Cambridge English for Marketing Student's Book.
1150.Â
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Books
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Marketing communications management : a South African perspective /
1151.Â
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Noonan, Chris J.
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Books
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1999 1996
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The CIM handbook of export marketing a practical guide to opening and expanding markets overseas /
byÂ
Woodside, Arch G.
Format:Â
Electronic Resources
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2002
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Essays by distinguished marketing scholars of the Society for Marketing Advances / Woodside, Arch G.
byÂ
Hudson, Simon, author.
Format:Â
Books
Publication DateÂ
2024
Excerpt:Â
Marketing for tourism, hospitality & events : a global & digital approach / Hudson, Simon, author.
byÂ
Hudson, Simon, author.
Format:Â
Books
Publication DateÂ
2017
Excerpt:Â
Marketing for tourism, hospitality & events : a global & digital approach / Hudson, Simon, author.
byÂ
Scott, David Meerman, author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
byÂ
Chaffey, Dave, 1963-
Format:Â
Books
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2013
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Emarketing excellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-
1157.Â
byÂ
Grapentine, Terry
Format:Â
Books
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2012
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Applying scientific reasoning to the field of marketing : make better decisions / Grapentine, Terry
byÂ
Gunelius, Susan.
Format:Â
Books
Publication DateÂ
2011
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30-minute social media marketing : step-by-step techniques to spread the word about your business
byÂ
Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
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Books
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Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
1160.Â
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Levinson, Jay Conrad.
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Books
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2005
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Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers /
byÂ
Forrest, Edward.
Table of contents http://www.loc.gov/catdir/toc/mh031/2002026484.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002026484.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002026484.html
Format:Â
Books
Publication DateÂ
2003
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Internet marketing intelligence : research tools, techniques, and resources / Forrest, Edward.
byÂ
Peter, J. Paul.
Format:Â
Books
Publication DateÂ
2001
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.
byÂ
Popcorn, Faith.
Format:Â
Books
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2001 2000
Excerpt:Â
EVEolution : the eight truths of marketing to women / Popcorn, Faith.
1164.Â
byÂ
Janal, Daniel S.
Table of contents http://catdir.loc.gov/catdir/toc/onix03/99015787.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers
byÂ
Haas, Robert W.
Format:Â
Books
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1992
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Business marketing management : an organizational approach : text and cases / Haas, Robert W.
byÂ
McDaniel, Carl, Jr., 1941-
Format:Â
Books
Publication DateÂ
2010
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Marketing research with SPSS / Carl McDaniel, Roger Gates. McDaniel, Carl, Jr., 1941-
byÂ
Martin, Nita A.
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Books
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2009
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The marketing handbook for sports & fitness professionals / Martin, Nita A.
1168.Â
byÂ
Kosareff, Steve.
Table of contents http://www.loc.gov/catdir/toc/ecip053/2004026852.html
Format:Â
Books
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2005
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Window to the future : the golden age of television marketing and advertising / Kosareff, Steve.
byÂ
Piercy, Nigel.
Table of contents http://www.gbv.de/dms/bowker/toc/9780750606707.pdf
Format:Â
Books
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1992
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Market-led strategic change : making marketing happen in your organization / Piercy, Nigel.
byÂ
Livesey, F. (Frank)
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Books
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1990
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Economics : an introduction for students of business and marketing / Livesey, F. (Frank)
byÂ
McDonald, Malcolm.
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Books
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1999
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The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
byÂ
Carner, William J.
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Study guide to accompany Marketing, sixth edition, [by] Eric N. Berkowitz [and others] / Carner
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McDonald, Malcolm.
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Books
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Marketing plans : how to prepare them, how to use them / McDonald, Malcolm.
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Shimp, Terence A.
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Advertising, promotion, and supplemental aspects of integrated marketing communications / Shimp
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Farris, Paul W., author.
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Books
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2017
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Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.
byÂ
Coles, Linda author.
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Books
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2015
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Marketing with social media : 10 easy steps to success for business / Coles, Linda author.
1177.Â
byÂ
Scott, David Meerman.
Format:Â
Books
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2011
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
byÂ
Shimp, Terence A.
Format:Â
Books
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2007
Excerpt:Â
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
byÂ
Shimp, Terence A.
Format:Â
Books
Publication DateÂ
2000
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Advertising promotion : supplemental aspects of integrated marketing communications / Shimp
byÂ
Chen, Ann.
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Books
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2000
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Careers in marketing : a guide to management careers in marketing
byÂ
Livesey, Frank.
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Books
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1986
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Economics : an introduction for students of business and marketing / Livesey, Frank.
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Borrieci, Ronald N.
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Books
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2006
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Instructor's manual Marketing management, twelfth edition [by] Philip Kotler, Kevin Lane Keller /
byÂ
Appau, Samuelson, editor.
Format:Â
Books
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2021
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Marketing brands in Africa : perspectives on the evolution of branding in an emerging market /
byÂ
Eslinger, Tom, author.
Format:Â
Books
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2014
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Mobile magic : the Saatchi & Saatchi guide to mobile marketing / Eslinger, Tom, author.
byÂ
Fill, Chris.
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Books
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2012
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Business marketing face to face : the theory and practice of B2B / Fill, Chris.
byÂ
Callen, Barry.
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Books
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2010 2009
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Manager's guide to marketing, advertising, and publicity / Callen, Barry.
byÂ
Bertwistle , Gary.
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Books
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The vibe : the marketing handbook for every product, service and industry / Bertwistle , Gary.
1188.Â
byÂ
McDonald, Malcolm.
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html
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Books
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2008 2007 2002
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Malcolm McDonald on marketing planning : understanding marketing plans and strategy / McDonald
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Griffiths, Andrew, 1966-
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Books
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101 ways to build a successful network marketing business / Griffiths, Andrew, 1966-
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Harvard Business School Publishing Corporation.
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Books
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Harvard business review case studies : marketing through minefields. Harvard Business School
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Eastman, Susan Tyler.
Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005027692.html
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Books
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2006
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Media promotion and marketing for broadcasting, cable, and the Internet / Eastman, Susan Tyler.
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Blythe, Jim.
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Books
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Business-to-business marketing management : a global perspective / Blythe, Jim.
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Peter, J. Paul.
Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
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Books
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2005
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.
byÂ
Sanchez, Ron.
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Books
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2005
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A focused issue on the marketing process in organizational competence / Sanchez, Ron.
byÂ
Belch, George E. (George Edward), 1951-
Format:Â
Books
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2004
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Advertising and promotion : an integrated marketing communications perspective / Belch, George E
byÂ
Waugh, Troy.
Publisher description http://www.loc.gov/catdir/description/wiley041/2003021210.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003021210.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003021210.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003021210.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003021210.html
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
101 marketing strategies for accounting, law, consulting, and professional services firms / Waugh
byÂ
Belch, George E. (George Edward), 1951-
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
byÂ
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Advertising, promotion & supplemental aspects of integrated marketing communications / Shimp
byÂ
Johansson, Johny K.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/mh023/2002023528.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/mh024/2002023528.html
Table of contents http://catdir.loc.gov/catdir/toc/mh023/2002023528.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/mh024/2002023528.html
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Global marketing : foreign entry, local marketing & global management / Johansson, Johny K.
byÂ
Belch, George E. (George Edward), 1951-
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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