Search Results for Advertising -- Case studies.

25.

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

advertising, marketing, publicity, and research. Case studies of successful brands that are now household

Available: Copies:

26.

Creative company : how St. Luke's became "the ad agency to end all ad agencies"

Law, Andy, 1956-

Table of contents http://catdir.loc.gov/catdir/toc/onix06/99028937.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/99028937.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/99028937.html

Format:

Books

Publication Date

1999

Excerpt:

Advertising agencies -- Case studies.

Available: Copies:

27.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

's marketing plan. -- Case studies.

Available: Copies:

28.

Nike culture : the sign of the swoosh

Goldman, Robert, 1949-

ebrary http://site.ebrary.com/id/10369665
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541
Google http://books.google.com/books?id=aCGTAAAAIAAJ
MyiLibrary http://www.myilibrary.com?id=255942
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Advertising -- Social aspects -- United States -- Case studies.

Available: Copies:

29.

Disruption : overturning conventions and shaking up the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html

Format:

Books

Publication Date

1996

Excerpt:

Advertising -- Cross-cultural studies.

Available: Copies:

30.

Cases in direct marketing

Brown, Herbert E.

Format:

Books

Publication Date

1996

Excerpt:

Advertising, Direct-mail -- Case studies.

Available: Copies:

31.

Brands and branding in South Africa : key success stories. Volume 2.

Format:

Books

Publication Date

1994

Excerpt:

Advertising -- Brand name products -- South Africa -- Case studies.

Available: Copies:

32.

Cases in advertising

Weilbacher, William M.

Format:

Books

Publication Date

1981

Excerpt:

Advertising -- United States -- Case studies.

Available: Copies:

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