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1. 
Cover image for Service management and marketing : customer management in service competition
Service management and marketing : customer management in service competition
Service management and marketing : customer management in service competition
by 
Grèonroos, Christian, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip071/2006030743.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Service management and marketing : customer management in service competition / Grèonroos
Available: Copies:
2. 
Cover image for How Toyota became #1 : leadership lessons from the world's greatest car company
How Toyota became #1 : leadership lessons from the world's greatest car company
by 
Magee, David, 1965-
Format: 
Books
Publication Date 
2007
Excerpt: 
Customer services -- Case studies.
Available: Copies:
3. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Business marketing management : B2B / Hutt, Michael D.
Available: Copies:
5. 
Cover image for Foundations of marketing
Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy
Available: Copies:
6. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
right relationships with the right customers -- Product, services, and branding strategy -- New
Available: Copies:
7. 
Cover image for Customer service delivery : research and best practices
Customer service delivery : research and best practices
Customer service delivery : research and best practices
by 
Fogli, Lawrence.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer service delivery : research and best practices / Fogli, Lawrence.
Available: Copies:
8. 
Cover image for Managing service operations : design and implementation
Managing service operations : design and implementation
by 
Hollins, Bill.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Service industries -- Management.
Available: Copies:
9. 
Cover image for Accounting and financial management : developments in the international hospitality industry
Accounting and financial management : developments in the international hospitality industry
by 
Harris, Peter J. (Peter James), 1944-
Table of contents http://catdir.loc.gov/catdir/toc/fy0611/2006296416.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2006296416-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Accounting and financial management : developments in the international hospitality industry /
Available: Copies:
10. 
Cover image for The lovemarks effect : winning in the consumer revolution
The lovemarks effect : winning in the consumer revolution
The lovemarks effect : winning in the consumer revolution
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer services -- Management.
Available: Copies:
12. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Marketing -- Management.
Available: Copies:
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Kotler, Philip.
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Chopra, Sunil, 1960-
(3)
Meindl, Peter, 1970-
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Berndt, A. (Adele), 1966- editor.
(2)
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