Gender stereotypes : the portrayal of mothers in food television advertisements

How clothing colour affects personal brand communiction and perception

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Money for nothing : indebtness and aspiration in South Africa

Brands & branding in South Africa 2013.

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

A smokers choice : exploring the relationship between South African students and their cigarette brands