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1.

Cover image for Data mining applications with R

Data mining applications with R

by

Zhao, Yanchang, 1977- author.

Format:

Books

Publication Date

2014

Excerpt:

modeling in direct marketing: a data mining-based approach for target selection -- 7. Caravan insurance

Available: Copies:

2.

Cover image for Mobile marketing : an hour a day

Mobile marketing : an hour a day

by

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Internet marketing.

Available: Copies:

3.

Cover image for Manager's guide to online marketing

Manager's guide to online marketing

by

Weaver, Jason D.

Format:

Books

Publication Date

2013

Excerpt:

Internet marketing.

Available: Copies:

4.

Cover image for The social media manifesto : a guide to using social technology to build a successful business

The social media manifesto : a guide to using social technology to build a successful business

by

Hallam, Jed.

Format:

Books

Publication Date

2013

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

5.

Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

by

Lewis, Mike, 1975-

Format:

Books

Publication Date

2013

Excerpt:

Internet marketing -- Social aspects.

Available: Copies:

6.

Going social : excite customers, generate buzz, and energize your brand with the power of social media

by

Goldman, Jeremy.

Format:

Books

Publication Date

2013

Excerpt:

Internet marketing.

Available: Copies:

7.

Cover image for On message : precision communication for the digital age

On message : precision communication for the digital age

by

Theobald, Theo, 1957-, author.

Format:

Regular print

Publication Date

2013

Excerpt:

Internet marketing.

Available: Copies:

8.

Cover image for Marketing database analytics : transforming data for competitive advantage

Marketing database analytics : transforming data for competitive advantage

by

Banasiewicz, Andrew D.

Format:

Books

Publication Date

2013

Excerpt:

Marketing database analytics : transforming data for competitive advantage / Banasiewicz, Andrew D.

Available: Copies:

9.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

by

Scott, David Meerman author.

Format:

Books

Publication Date

2013

Excerpt:

Internet marketing.

Available: Copies:

10.

Cover image for Mobile influence : the new power of the consumer

Mobile influence : the new power of the consumer

by

Martin, Chuck, 1949- author.

Format:

Books

Publication Date

2013

Excerpt:

Internet marketing.

Available: Copies:

11.

Cover image for Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.

Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.

by

Barker, Melissa S.

Format:

Books

Publication Date

2013

Excerpt:

Internet marketing

Available: Copies:

12.

Cover image for Google+ marketing for dummies

Google+ marketing for dummies

by

Stay, Jesse.

Format:

Books

Publication Date

2013

Excerpt:

Internet marketing.

Available: Copies:

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Author

Quirk eMarketing (Firm)

(4)

Stokes, Rob (eMarketing specialist)

(4)

Chaffey, Dave, 1963-

(3)

Chaffey, Dave, 1963- author.

(3)

Zimmerman, Jan.

(3)

Belch, George E. (George Edward), 1951-

(2)

Belch, Michael A.

(2)

(2)

(2)

Clow, Kenneth E.

(2)

Dann, Stephen, 1973-

(2)

(2)

Frost, Raymond, 1960-

(2)

(2)

Kotler, Philip.

(2)

McDonald, Malcolm.

(2)

Mohammed, Rafi.

(2)

(2)

(2)

Schneider, Gary P., 1952-

(2)

Seitel, Fraser P.

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

(2)

(2)

Aaker, David A.

(1)

Aaker, David A., author.

(1)

Aaker, Jennifer Lynn.

(1)

(1)

Adamson, Allen P.

(1)

(1)

(1)

Aldrich, Douglas F.

(1)

Anderson, Chris, 1961-

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Ansary, Adel I.

(1)

Arvidsson, Adam.

(1)

(1)

(1)

(1)

Baines, Paul, 1973-

(1)

Banasiewicz, Andrew D.

(1)

Barger, Christopher.

(1)

Barker, Melissa S.

(1)

Barker, Rachel, 1958-

(1)

Bauer, Joel, 1960-

(1)

Bell, Jim, 1954-

(1)

Bickerton, Matthew.

(1)

Bickerton, Pauline.

(1)

Bloomstein, Margot.

(1)

(1)

Boone, Louis E.

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

(1)

(1)

Bowen, John (John T.), 1948-

(1)

Branston, Gill.

(1)

Broback, Steve.

(1)

(1)

Burgess, Cheryl.

(1)

Burgess, Mark, 1949-

(1)

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

(1)

Carroll, Angela.

(1)

Cass, John (Gene John)

(1)

Cen, Yonghua, author.

(1)

Chaffey, Dave, 1963-. Internet marketing.

(1)

Chaney, Paul, 1955-

(1)

Charlesworth, Alan, 1956-

(1)

(1)

(1)

Chung, Yongkuk.

(1)

Clapperton, Guy.

(1)

(1)

(1)

Clarke, Jackie, 1966-

(1)

Close, Angeline, editor.

(1)

Coles, Linda author.

(1)

(1)

Cravens, David W.

(1)

Curtin, Gregory G.

(1)

Dahl, Stephan, author.

(1)

Damiani, Ernesto, 1960-

(1)

(1)

(1)

(1)

Day, George S., author.

(1)

Dibb, Sally, 1963-

(1)

(1)

(1)

Doyle, Peter, 1943-2003.

(1)

Duncan, Tom (Thomas R.)

(1)

Eastman, Susan Tyler.

(1)

Egan, John, 1952-

(1)

(1)

Ellis-Chadwick, Fiona, author.

(1)

Ellis-Chadwick, Fiona.

(1)

(1)

Eslinger, Tom, author.

(1)

Etzel, Michael J.

(1)

Evans, Martin (Martin J.)

(1)

Faber, Ronald J., 1948-

(1)

Ferguson, Douglas A.

(1)

(1)

Fletcher, Richard.

(1)

Forrest, Edward.

(1)

Forrester, Duane.

(1)

Fox, Vanessa, 1972-

(1)

Frost, Raymond, 1960- author.

(1)

Gates, Roger H., 1942-

(1)

(1)

Geldenhuys, P. (Pieter)

(1)

Gerstman, Richard.

(1)

Gillis, Tamara L.

(1)

Golden, Michelle.

(1)

Goldman, Jeremy.

(1)

Goodman, Gail F., 1960-

(1)

Gopaul, Melanie.

(1)

(1)

Gowpall, Yathika

(1)

Graham, Gary, 1966-

(1)

Groves, Eric (Eric S.)

(1)

Gunelius, Susan.

(1)

Hair, Joseph F.

(1)

(1)

Hanson, Ward A.

(1)

Hardaker, Glenn.

(1)

Hasen, Jeff, 1958-

(1)

Hawkins, Del I.

(1)

Hill, Charles W. L., author.

(1)

Hughes, Arthur Middleton.

(1)

Institute of Public Relations.

(1)

International Association of Business Communicators.

(1)

Ismail, Zenobia.

(1)

Jacobs, Ron, 1948-

(1)

James, Karen E.

(1)

Jank, Wolfgang, 1970-

(1)

Jaworski, Bernard J.

(1)

Jefferson, Sonja.

(1)

Jefkins, Frank William.

(1)

Jobber, David, 1947-

(1)

Kalyanam, Kirthi.

(1)

Kennedy, Dan S., 1954-

(1)

Kent, Peter, 1957-

(1)

(1)

Klein, Robert A., 1928-

(1)

Kohl, Susan, 1959-

(1)

Kumar, V., 1957-

(1)

Kumar, V., 1957- author.

(1)

Kurtz, David L.

(1)

Lamb, Charles W.

(1)

Leavy, John Donald.

(1)

Lee, Ook, 1965-

(1)

Leith, Philip, 1954- editor.

(1)

Leone, Robert P., author.

(1)

Lester, David, 1966-

(1)

Lewis, Mike, 1975-

(1)

Loudon, David L.

(1)

Lowstuter, Clyde C.

(1)

Lytras, Miltiadis D., 1973-

(1)

Maarek, Philippe J.

(1)

Mainwaring, Simon, 1967-

(1)

Makens, James C.

(1)

Martin, Chuck, 1949- author.

(1)

(1)

Mayfield, Marlys, 1931-

(1)

McDaniel, Carl D.

(1)

McDaniel, Carl D. Contemporary marketing research.

(1)

McDaniel, Carl, Jr., 1941-

(1)

McNaughton, Rod B.

(1)

(1)

Meyers, Herbert M.

(1)

Middleton, Victor T. C.

(1)

Miletsky, Jason I.

(1)

Miller, Holly G.

(1)

Miller, Travis, 1977-

(1)

(1)

(1)

(1)

Mulder, Steve, 1968-

(1)

Napier, H. Albert, 1944-

(1)

(1)

Newlands, Murray.

(1)

(1)

O'Malley, Lisa.

(1)

Ordâoänez de Pablos, Patricia, 1975-

(1)

Ouwersloot, Hans.

(1)

(1)

(1)

Pardesi, Upkar.

(1)

Pasqua, Rachel.

(1)

Patterson, Maurice (Maurice A.)

(1)

Perlman, Corey, 1978-

(1)

Phillips, David.

(1)

(1)

(1)

(1)

Quester, Pascale G. (Pascale Genevieve)

(1)

Raisinghani, Mahesh S., 1967-

(1)

Rayport, Jeffrey F.

(1)

Format

(179)

(2)

Electronic Resources

(1)

Item Category 1

Material Type

Language

(182)

Library

Shelf Location

Publication Date

Subject

Internet marketing.

(102)

(19)

(17)

Electronic commerce.

(16)

Online social networks.

(14)

Branding (Marketing)

(12)

Social media -- Economic aspects.

(11)

Marketing research.

(9)

Customer relations.

(8)

Internet advertising.

(8)

Public relations.

(8)

(8)

Communication in marketing.

(7)

(7)

(6)

Online social networks -- Economic aspects.

(6)

Brand name products.

(5)

Direct marketing.

(5)

Internet marketing -- Social aspects.

(5)

Marketing -- Social aspects.

(5)

Web sites -- Design.

(5)

Business enterprises -- Computer networks.

(4)

Consumer behavior.

(4)

Sales promotion.

(4)

Business communication.

(3)

(3)

Information technology -- Management.

(3)

Internet marketing

(3)

Internet marketing -- Case studies.

(3)

Internet searching.

(3)

Marketing -- Management.

(3)

Mobile commerce.

(3)

Social responsibility of business.

(3)

Strategic planning.

(3)

Advertising -- Australia -- Periodicals.

(2)

(2)

Business enterprises -- Blogs.

(2)

Commerce électronique.

(2)

Communicatief handelen.

(2)

Corporate image.

(2)

Electronic commerce -- Case studies.

(2)

Electronic commerce -- Periodicals.

(2)

Interactive marketing.

(2)

Internet marketing -- Periodicals.

(2)

(2)

Management -- Social aspects.

(2)

(2)

Marketing -- Australia -- Periodicals.

(2)

Marketing -- Periodicals.

(2)

Marketing -- Psychological aspects.

(2)

Marketing research -- Case studies.

(2)

Marktforschung.

(2)

Mass media -- Australia -- Periodicals.

(2)

(2)

Online-Marketing.

(2)

Selling -- Computer network resources.

(2)

Success in business.

(2)

Tourism -- Marketing.

(2)

(2)

Web search engines.

(2)

Web site development.

(2)

Web sites -- Evaluation.

(2)

Web sites -- Testing.

(2)

Academic writing.

(1)

Advertising -- United States.

(1)

Africa, Southern.

(1)

(1)

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

BUSINESS & ECONOMICS / Advertising & Promotion.

(1)

(1)

Belanghebbenden.

(1)

Brand name products -- Management.

(1)

Buisness communication.

(1)

Business communication -- Blogs.

(1)

Business enterprises -- Computer networks -- Management.

(1)

Business networks.

(1)

Cable television -- Marketing.

(1)

Canales de comercialización.

(1)

(1)

Cell phone advertising.

(1)

Cloud computing.

(1)

Commerce interentreprises.

(1)

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication en marketing.

(1)

Communication in management.

(1)

Communication in organizations

(1)

Communication in organizations -- United States.

(1)

Communication in organizations Case studies

(1)

Communication in organizations.

(1)

Communication in politics -- United States.

(1)

Competition, International.

(1)

Computer communications & networking.

(1)

Computer graphics industry -- Case studies.

(1)

Comunicación en mercadeo.

(1)

Consumer behavior -- Australia -- Case studies.

(1)

Consumer behavior -- Australia.

(1)

Consumer behavior -- New Zealand -- Case studies.

(1)

Consumer behavior -- New Zealand.

(1)

Consumer profiling.

(1)

Consumers -- Psychology.

(1)

Consumers -- Research.

(1)

Corporations -- Valuation.

(1)

Critical thinking.

(1)

Data mining -- Industrial applications -- Case studies.

(1)

Data protection -- Law and legislation.

(1)

Database management.

(1)

Database marketing -- Planning.

(1)

Database marketing.

(1)

Demande de consommation.

(1)

Electronic commerce -- Africa, Southern.

(1)

Electronic commerce -- Customer services.

(1)

Electronic commerce -- Handbooks, manuals, etc.

(1)

Electronic commerce -- Psychological aspects.

(1)

Electronic commerce -- Statistical methods.

(1)

Electronic data interchange.

(1)

Electronic government information.

(1)

English language -- Rhetoric.

(1)

Entrepreneurship.

(1)

Entreprises -- Image.

(1)

(1)

Executives -- Recruiting.

(1)

Export marketing.

(1)

Feature writing.

(1)

Freelance journalism.

(1)

Google+ (Electronic resource)

(1)

Hospitality industry -- Marketing.

(1)

Industrial marketing.

(1)

Information behavior.

(1)

Innovations technologiques.

(1)

Intellectual property.

(1)

Interactive multimedia.

(1)

International business enterprises -- Management.

(1)

Interne Kommunikation

(1)

Interne communicatie.

(1)

Internet (impactos sociais)

(1)

Internet -- Law and legislation.

(1)

Internet -- Social aspects.

(1)

Internet advertising -- Case studies.

(1)

Internet advertising -- Psychological aspects.

(1)

Internet in public administration.

(1)

Internet in public relations.

(1)

Internet in publicity.

(1)

Internet marketing -- Africa, Southern.

(1)

Internet marketing -- Planning.

(1)

Internet marketing -- Political aspects.

(1)

Internet marketing -- South Africa.

(1)

Internet programming.

(1)

Internet users.

(1)

(1)

Journalism -- Authorship.

(1)

Kommunikationsmodell.

(1)

Kommunikationsstrategie.

(1)

Kommunikatives Handeln.

(1)

(1)

Management information systems.

(1)

(1)

Market segmentation.

(1)

Market surveys -- Australia -- Case studies.

(1)

Market surveys -- Australia.

(1)

Market surveys -- New Zealand -- Case studies.

(1)

Market surveys -- New Zealand.

(1)

Marketing -- Australia -- Management.

(1)

Marketing -- Data processing.

(1)

Marketing -- Databases.

(1)

Marketing -- Decision making.

(1)

Marketing -- Europe -- Case studies.

(1)

Marketing -- Gestion.

(1)

Marketing -- Management -- Case studies.

(1)

Marketing -- New Zealand -- Management.

(1)

Marketing -- Political aspects.

(1)

Marketing -- Prise de décision.

(1)

Marketing -- Technological innovations.

(1)

Marketing channels.

(1)

Marketing on-line.

(1)

Marketing research -- Computer network resources.

(1)

Marketing research -- Data processing.

(1)

Marketing stratégique.

(1)

Marketingforschung.

(1)

Marknadsföring via Internet.

(1)

(1)

Marktkommunikation.

(1)

Marktonderzoek.

(1)

Marques de commerce.

(1)

Mercadotecnia directa.

(1)

(1)

(1)

(1)

New business enterprises -- Case studies.

(1)

New business enterprises -- Computer networks.

(1)

(1)

On-demand marketing.

(1)

(1)

Political campaigns -- United States.

(1)

Privacy, Right of.

(1)

Product management.

(1)

Produits de marque.

(1)

Promoción de ventas.

(1)

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