The media handbook : a complete guide to advertising media selection, planning, research, and

communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media

however always be a place for the age-old art of person-to-person communication between a salesperson and

-- Quality culture: changing hearts, minds, and attitudes -- Strategic management: planning and execution for

Communicating for results : a Canadian student's guide / Meyer, Carolyn, 1962- author.

Effective business communication in organisations : preparing messages that communicate / Fielding

Communication for business / Tynan, Liz, author

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

administrative support function -- The basics of communication -- Written communication -- Electronic

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

topic guides -- 7. Qualitative research -- 8. Quantitative research -- Part 3 Analysis and communication

-- Motivation and communication -- Learner management -- The role of instructional leadership in effective