brand users -- 3. Brand equity -- 4. Data, insights, and measurement -- Part II: Co-creating brand

measurement challenges -- Summary -- General questions -- Key definitions -- References -- Further reading and

Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement

Evaluation and Measurement Process: DATA -- Part V Social Media Marketing in Practice -- Case Zone -- 10 Case

retrospective overview -- Basic measurement and statistical concepts -- Reliability : basic concepts and

management; 12 Purchasing organization; 13 Performance measurement and governance in purchasing; SECTION III

Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And

instruments, Hedge accounting -- Share capital -- Earnings per share -- Fair value measurement -- Accounting

-- 1-4-6.Organizational Relationships -- 1-4-7.Performance Measurement -- 1-4-8.Technology -- 1-4-9

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

-- Fair value measurement -- Accounting policies, estimates and errors -- Statement of cash flows

measurement and evaluation -- Purchasing and supply strategy trends -- Case 1: Avion, Inc. -- Case 2: The