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1. 
Cover image for First steps in research
First steps in research
First steps in research
by 
Maree, Kobus, 1951-
Format: 
Books
Publication Date 
2010
Excerpt: 
questionnaires -- Sampling -- Statistical analysis I: Descriptive statistics -- Statistical analysis II
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2. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word
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3. 
Cover image for Understanding social research
Understanding social research
by 
Mouton, J. (Johann)
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
research hypotheses) -- 20. Operationalisation -- 21. Sampling -- 22. Data collection (data sources
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Shimp, Terence A.
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Andrews, J. Craig.
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Babin, Barry J., author.
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Bezuidenhout, Rose-Marié.
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Davis, Corné.
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Social sciences -- Research.
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Business -- Research -- Methodology.
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Commercial statistics.
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Marketing research.
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Research -- Methodology.
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