-- Chapter 8. Customer motivation -- Chapter 9. Customer attitudes -- Chapter 10. Personality and self

organisations -- Work groups and teams -- Principles of leading -- Workforce motivation -- pt. VI. Controlling

Motivation research (Marketing)

perception and learning -- Customer motivation -- Customer attitudes -- Personality and self

behavior and differences -- Motivation: background and theories -- Motivation: organizational applications

. Motivation for Leisure Travel -- 3. Tourism Marketing -- 4. Tourism Economics -- PART II: ORGANIZING TOURISM

Motivation research (Marketing)

-- Motivation, Ability, and Opportunity -- Exposure, Attention, and Perception -- Knowledge and Understanding

behaviour in organizations -- 5. Motivation at work -- Part 2. Professional practice of work and

, and people in action -- Emotional intelligence -- Motivation -- Team building -- Conflict management

. Delimitation ; Motivation ; A rhetoric of description -- Level of narration. Intermediate forms : indirect