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1.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

2.

Cover image for Integrated marketing communications

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Integrated marketing communications / Ouwersloot, Hans.

Available: Copies:

3.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2008

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

4.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

5.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

6.

Cover image for Essentials of marketing

Essentials of marketing

by

Brink, Annekie.

Format:

Books

Publication Date

2004

Excerpt:

Essentials of marketing / Brink, Annekie.

Available: Copies:

7.

Cover image for Marketing for entrepreneurs

Marketing for entrepreneurs

by

Machado, Ricardo.

Format:

Books

Publication Date

2002

Excerpt:

Marketing for entrepreneurs / Machado, Ricardo.

Available: Copies:

8.

Cover image for Principles of marketing

Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

9.

Cover image for Global marketing strategies

Global marketing strategies

by

Jeannet, Jean-Pierre.

Format:

Books

Publication Date

2001

Excerpt:

Global marketing strategies / Jeannet, Jean-Pierre.

Available: Copies:

10.

Cover image for Direct marketing management

Direct marketing management

by

Roberts, Mary Lou.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

Direct marketing management / Roberts, Mary Lou.

Available: Copies:

11.

Cover image for Essentials of marketing

Essentials of marketing

by

Brink, Annekie.

Format:

Books

Publication Date

1999

Excerpt:

Essentials of marketing / Brink, Annekie.

Available: Copies:

12.

Cover image for Global marketing strategies

Global marketing strategies

by

Jeannet, Jean-Pierre.

Table of contents http://lcweb.loc.gov/catdir/toc/97-72494.html

Format:

Books

Publication Date

1998

Excerpt:

Global marketing strategies / Jeannet, Jean-Pierre.

Available: Copies:

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Author

Kotler, Philip.

(12)

Cant, M. C. (Michael Colin), 1957-

(7)

McCarthy, E. Jerome (Edmund Jerome)

(7)

Strydom, J. W. (Johan Wilhelm), 1952-

(7)

Armstrong, Gary (Gary M.)

(6)

Machado, Ricardo.

(6)

Cateora, Philip R.

(5)

Institute of Marketing Management.

(5)

Aaker, David A.

(4)

Abratt, Russell.

(4)

Bromfield, Derek.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Graham, John L.

(4)

Kotler, Philip, author.

(4)

Perreault, William D.

(4)

Perreault, William D., Jr.

(4)

Pitt, Leyland F.

(4)

Tassiopoulos, Dimitri.

(4)

(3)

Cravens, David W.

(3)

Diggines, Colin.

(3)

Futrell, Charles.

(3)

Hennessey, Hubert D.

(3)

Institute of Marketing.

(3)

Jeannet, Jean-Pierre.

(3)

Jooste, C. J. (Christiaan Johannes), 1947-

(3)

Klopper, H. B., 1974-

(3)

Quirk eMarketing (Firm)

(3)

Shimp, Terence A.

(3)

Stokes, Rob (eMarketing specialist)

(3)

Van Rensburg, Mari Jansen.

(3)

(3)

Angelopulo, G. C. (George Charles), 1956-

(2)

Armstrong, Gary (Gary M.), author.

(2)

Baloglu, Seyhmus, author.

(2)

Barker, Rachel, 1958-

(2)

Bly, Robert W., author.

(2)

Blythe, Jim, author.

(2)

Bowen, John (John T.), 1948- author.

(2)

Boyd, Harper W.

(2)

Brink, Annekie.

(2)

CAM Foundation.

(2)

(2)

Chaffey, Dave, 1963- author.

(2)

Chartered Institute of Public Relations.

(2)

Chopra, Sunil, 1960-

(2)

(2)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

Erasmus, Barney.

(2)

George, Richard, 1968- author.

(2)

(2)

Hawkins, Del I.

(2)

Jain, Subhash C., 1942-

(2)

Johnston, Mark W.

(2)

(2)

Kanuk, Leslie Lazar.

(2)

Kumar, V., 1957-

(2)

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

(2)

Makhitha, K. M.

(2)

Marshall, Greg W.

(2)

McDonald, Malcolm.

(2)

Meindl, Peter, 1970-

(2)

Moore, Carlos W.

(2)

Morrison, Alastair M.

(2)

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Peter, J. Paul.

(2)

Petty, J. William, 1942-

(2)

Schiffman, Leon G.

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Tuten, Tracy L., 1967- author.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Venter, Peet, 1964-

(2)

Walker, Orville C.

(2)

Weitz, Barton A.

(2)

Zikmund, William G.

(2)

Abson, Emma, author.

(1)

Adam, Muhammad (College teacher)

(1)

(1)

Affinity Advertising and Publishing.

(1)

Alsemgeest, Liezel.

(1)

Andrews, J. Craig, author.

(1)

Arnould, Eric J.

(1)

(1)

Badenhorst, J. A. (Johanna Adolphina), 1954- contributor.

(1)

Baker, Michael John.

(1)

Balasubramanian, Sridhar, author.

(1)

Barker, Donald, 1953- author.

(1)

Barker, Melissa S., author.

(1)

Baron, Roger B.

(1)

Bearden, William O., 1945-

(1)

Beech, John G., 1947-

(1)

(1)

(1)

Berger, Paul D., 1943-

(1)

Berkowitz, Eric N.

(1)

(1)

(1)

Blackwell, Roger D.

(1)

Bladen, Charles, author.

(1)

Blair, Edward, 1923-

(1)

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

Botha, Stephné.

(1)

(1)

Bothma, Cornelius (DE-601)602081548

(1)

Brevis, Tersia, 1967-

(1)

Brink, A. (Annekie)

(1)

Brittain, Paul.

(1)

(1)

Bucher, Charles Augustus, 1912-1988.

(1)

Burgess, Steven (DE-601)062018868 (DE-588)171776135

(1)

Burton, Philip Ward, 1910-

(1)

Bush, Robert P.

(1)

Cannon, Joseph P.

(1)

Carter, S. (Steve)

(1)

Cassim, Shahida.

(1)

Castleberry, Stephen Bryon.

(1)

Cateora, Philip R

(1)

Center, Allen H.

(1)

Chadwick, Simon, 1964-

(1)

Chaffey, Dave, 1963-

(1)

Charlesworth, Alan, 1956-

(1)

Chen, Charlie C. (Associate professor)

(1)

Cheverton, Peter.

(1)

(1)

Churchill, Gilbert A.

(1)

Clarke, Jackie, 1966-

(1)

Clay, Bruce (Writer on search engine optimization), author.

(1)

Coney, Kenneth A.

(1)

Connell, Joanne, author.

(1)

Connett, Brian I.

(1)

Cook, Gordon, 1948-

(1)

Cooper, Scott W.

(1)

Cox, Roger, 1936-

(1)

Crandall, Richard E., 1930-

(1)

Crandall, William, 1956-

(1)

(1)

Cronin, Mary J.

(1)

Cutlip, Scott M.

(1)

D'Amico, Michael.

(1)

Da Silva Esclana, Natasha.

(1)

Dalla Pria, Madel.

(1)

(1)

Davis, Robert T., 1921-1995.

(1)

Deitel, Harvey M., 1945-

(1)

Deitel, Paul J.

(1)

(1)

Dillion, William R

(1)

Donnelly, James H.

(1)

(1)

Du Plessis, P. J.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Applied strategic marketing.

(1)

(1)

(1)

(1)

Duncan, Tom (Thomas R.)

(1)

(1)

(1)

(1)

Engel, James F.

(1)

Erasmus, Barney, editor.

(1)

(1)

Fennis, Bob Michaël, 1968-

(1)

Fennis, Bob Michaël, 1968- author.

(1)

Fielding, M. L. (Michael L.)

(1)

Fullerton, Jami A., 1963- author.

(1)

Fullerton, Sam.

(1)

GEORGE, RICHARD.

(1)

Galper, Morton.

(1)

Gates, Roger, 1942- author.

(1)

(1)

(1)

Geldenhuys, P. (Pieter)

(1)

George, Richard.

(1)

George, Richard. Marketing South African tourism and hospitality.

(1)

(1)

Govoni, Norman A. P.

(1)

Gowpall Yathika (ed)

(1)

Gowpall, Yathika

(1)

Gowpall, Yathika 1949-

(1)

Gowpall, Yathika, editor.

(1)

Gowpall, Yathika.

(1)

(1)

Green, Andy, 1958-

(1)

Hair, Joseph F.

(1)

Hiebing, Roman G.

(1)

Hill, Charles W. L.

(1)

Holmes, George.

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Holtzhausen, Lida

(1)

Horner, Susan, 1956-

(1)

Hutt, Michael D.

(1)

(1)

Independent Institute of Education.

(1)

Ingram, Thomas N.

(1)

Institute of Public Relations

(1)

Institute of Public Relations (Great Britain)

(1)

Ismail, Zenobia.

(1)

Jansen van Rensburg, Mari.

(1)

Format

(241)

Electronic Resources

(8)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Audio-visual equipment

Prescribed books

Recommended Books

Reference Books

Language

(242)

(1)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Faculty ICT (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

(59)

Marketing -- Management.

(34)

Internet marketing.

(20)

(20)

Marketing research.

(15)

Marketing -- South Africa.

(12)

Communication in marketing.

(11)

Sales management.

(10)

Export marketing.

(9)

Marketing -- South Africa -- Management.

(9)

Consumer behavior.

(8)

Electronic commerce.

(7)

Marketing -- Decision making.

(7)

Tourism -- Marketing.

(7)

(6)

Export marketing -- Management.

(6)

Hospitality industry -- Marketing.

(6)

Marketing -- Management -- Case studies.

(6)

Marketing -- South Africa -- Case studies.

(6)

Public relations.

(6)

Small business -- Management.

(6)

Special events -- Management.

(6)

Entrepreneurship -- South Africa.

(5)

International business enterprises.

(5)

Internationale marketing.

(5)

Internationales Marketing.

(5)

Sales promotion.

(5)

(5)

Small business -- South Africa -- Management.

(5)

(5)

Customer services -- Management.

(4)

Entrepreneurship.

(4)

Industrial management -- South Africa.

(4)

Industrial management.

(4)

Marketing -- Gestion.

(4)

Marketing channels -- Management.

(4)

Strategic planning.

(4)

Tourisme -- Marketing.

(4)

Advertising copy.

(3)

(3)

Direct marketing.

(3)

Export marketing -- Management -- Case studies.

(3)

International business enterprises -- Management.

(3)

Internet advertising.

(3)

(3)

(3)

Marchés d'exportation.

(3)

Marketing -- Planning.

(3)

Motivation research (Marketing)

(3)

Physical distribution of goods -- Management.

(3)

(3)

Special events -- Planning.

(3)

Special events -- South Africa -- Management.

(3)

Strategisch management.

(3)

(3)

Tourism -- South Africa -- Marketing.

(3)

(3)

(3)

Verkooptechnieken.

(3)

Accueil (Tourisme) -- Marketing.

(2)

Administración de mercadeo.

(2)

Advertising -- Psychological aspects.

(2)

Aufsatzsammlung.

(2)

Bars (Drinking establishments)

(2)

Brand name products -- Management.

(2)

Brand name products -- South Africa.

(2)

Brand name products.

(2)

Branding (Marketing)

(2)

Business -- Marketing -- Handbooks, manuals, etc.

(2)

Business communication.

(2)

Business enterprises -- Finance.

(2)

Business writing.

(2)

Communication en marketing.

(2)

Communication in management.

(2)

Consumers -- Attitudes.

(2)

(2)

Customer services.

(2)

Delivery of goods -- Management.

(2)

(2)

Empresas internacionales.

(2)

Entreprises multinationales.

(2)

Food service -- Marketing.

(2)

Hospitality industry -- South Africa -- Marketing.

(2)

Industrial procurement.

(2)

KMPL: Public relations

(2)

Management information systems.

(2)

(2)

Marketing -- Data processing.

(2)

Marketing -- Decision making -- Handbooks, manuals, etc.

(2)

Marketing -- Guidebooks.

(2)

Marketing channels.

(2)

Marketing direct.

(2)

Marketing international.

(2)

Marketing research -- Case studies.

(2)

Marketingforschung.

(2)

Marketingmanagement.

(2)

Marknadsföring.

(2)

Materials management.

(2)

Public relations -- Management.

(2)

(2)

Relations publiques.

(2)

Relationship marketing.

(2)

Retail trade -- Management.

(2)

Sales management -- South Africa.

(2)

Special events -- Marketing.

(2)

Special events -- South Africa -- Marketing.

(2)

Special events -- South Africa -- Planning.

(2)

Sports administration.

(2)

Success in business.

(2)

Südafrika (Staat)

(2)

Tourism -- Management.

(2)

(2)

Vente internationale.

(2)

Ventes -- Promotion.

(2)

Öffentlichkeitsarbeit.

(2)

Active server pages.

(1)

Administración de mercadeo -- Estudio de casos.

(1)

Administración.

(1)

Advertising -- South Africa.

(1)

Advertising -- Textbooks.

(1)

Advertising -- Tourism.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising media planning.

(1)

Africa, Southern.

(1)

BUSINESS & ECONOMICS -- Public Relations.

(1)

Bedrijfsplanning.

(1)

Belanghebbenden.

(1)

Branding (Marketing) -- South Africa.

(1)

Business -- Handbooks, manuals, etc.

(1)

Business Marketing

(1)

Business communication -- Handbooks, manuals, etc.

(1)

Business communication -- Problems, exercises, etc.

(1)

Business enterprises -- Computer networks.

(1)

Business logistics.

(1)

(1)

(1)

Campagnes publicitaires.

(1)

(1)

Circuits de distribution.

(1)

College graduates -- Employment -- United States.

(1)

College graduates -- Employment.

(1)

Comercio internacional.

(1)

Comercio minorista -- Administración.

(1)

Commerce électronique.

(1)

Commercial treaties.

(1)

(1)

Communicatief handelen.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in marketing -- South Africa.

(1)

Communication in marketing -- Textbooks.

(1)

Communication in organizations.

(1)

Communication, International.

(1)

(1)

Competition, International.

(1)

Consommateurs -- Comportement.

(1)

Consumentengedrag.

(1)

Consumer behavior -- South Africa.

(1)

Consumer behavior -- United States -- Case studies.

(1)

Consumer behavior -- United States.

(1)

Consumer behaviour.

(1)

Corporate image.

(1)

Corporations -- South Africa.

(1)

Cost accounting.

(1)

Culturele aspecten.

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

Customer services -- Marketing.

(1)

Digital -- Marketing.

(1)

Direct marketing -- Textbooks.

(1)

Direktmarketing.

(1)

(1)

(1)

Electronic commerce -- Africa, Southern.

(1)

Electronic commerce -- Handbooks, manuals, etc.

(1)

Electronic mail marketing.

(1)

Entreprises -- Image.

(1)

Entreprises -- Réseaux d'ordinateurs.

(1)

Export marketing

(1)

Export marketing -- South Africa.

(1)

(1)

Fallstudiensammlung.

(1)

Financial statements.

(1)

Financiële aspecten.

(1)

Finanzmanagement.

(1)

Fremdenverkehrsgebiet.

(1)

(1)

(1)

(1)

Globalisierung.

(1)

Graphic arts -- Marketing.

(1)

Graphic arts -- United States -- Marketing.

(1)

Graphic arts -- United States.

(1)

(1)

Handbooks and manuals.

(1)

(1)

Hospitality industry -- Data processing.

(1)

Hospitality industry -- Management.

(1)

Hospitality industry Marketing

(1)

(1)

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