Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.

Strategic marketing : theory and aplication for competitive advantage / Venter, Peet.

The small business online marketing handbook : converting online conversations to offline sales /

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

Applications in basic marketing : clippings from the popular business press / Perreault, William D.

Internet marketing.

Special events -- South Africa -- Marketing.

instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide

, creative directors, freelance writers, marketing managers . . . even small business owners and information

consumer behavior and features coverage of social media, digital consumption and up to date marketing

Motivation research (Marketing)

Hospitality industry -- South Africa -- Marketing.