by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
and services for consumers -- 13. Products and services for businesses -- 14. International marketing
by
Schiffman, Leon G.
Format:
Books
Publication Date
2000
Excerpt:
Consumer behavior / Schiffman, Leon G.
by
Affinity Advertising and Publishing.
Format:
Books
Publication Date
1999
Excerpt:
Consumers' preferences -- South Africa.
by
Shank, Matthew D.
Format:
Books
Publication Date
1999
Excerpt:
-- Understanding Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and
by
Nieuwenhuizen, C.
Format:
Books
Publication Date
1996
Excerpt:
characteristics of consumers. Mission and enterprise objectives. Calculate the expected market share. Calculate
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