Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl

. The Nature of Strategic Management -- Pt. 2. Strategy Formulation -- Ch. 2. The Business Mission -- Ch

: strategy formulation. Business-level strategy -- Competitive rivalry and competitive dynamics -- Corporate

Research methods for business students / Saunders, M. N. K.

Marketing management and strategy / Doyle, Peter, 1943-2003.

International Business Machines Corporation -- Management.

organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in

-on instruction found in today's finest business schools and executive education seminars, then outlines a step

marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.

-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in

markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation

-- Ch. 2. The Business Mission -- Ch. 3. The External Assessment -- Ch. 4. The Internal Assessment -- Ch