Public relations in South Africa : a management reader / Lubbe, Berendien.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

damages -- Legal and public policy considerations that have justified the statutory development of the law

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

. Public relations, word-of-mouth influence, and sponsorships -- Packaging, point

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

supplies ; Marketing and public relations for events ; Risk management and legalities ; Event project