-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in

markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation

Understanding corporate strategy / Thompson, John L.

-- Ch. 2. The Business Mission -- Ch. 3. The External Assessment -- Ch. 4. The Internal Assessment -- Ch

-- The Current Marketing Strategy -- Business Environment Review -- Customer Transaction Analysis

Corporate communication strategy / Steyn, Benita.

Corporate strategy / Lynch, Richard L.

Enterprise and venture capital : a business builders' and investors' handbook / Golis, Christopher

Success in business.

Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-

-- Knowledge management: leverage knowledge for competitive advantage -- Business organization: organize around

Power of strategy : a practical guide for South African managers / Loewen, J. (Jacoline)