Search Results for Communication in marketing.

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51 Results Found

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37.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Communication in marketing.

Available: Copies:

38.

Media now : understanding media culture and technology

Straubhaar, Joseph D.

Format:

Electronic Resources

Publication Date

2004

Excerpt:

demystified : you ought to be in pictures -- Industry organization -- Film content -- Media literacy : film

Available: Copies:

39.

Casting for big ideas : a new manifesto for agency managers

Jaffe, Andrew, 1938-2010.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003283016.html

Format:

Books

Publication Date

2003

Excerpt:

Marketing Officer The Coca-Cola Company Adjunct Professor of Marketing at the Haas School of Business The

Available: Copies:

40.

Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Target marketing.

Available: Copies:

41.

Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

Key concepts in integrated marketing communication (IMC) -- The place of public relations in the

Available: Copies:

42.

Business communication : in perspective

Rudansky-Kloppers, Sharon.

Format:

Books

Publication Date

2002

Excerpt:

Business communication : in perspective / Rudansky-Kloppers, Sharon.

Available: Copies:

43.

Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Communication en marketing.

Available: Copies:

44.

Marketing plans that work

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html

Format:

Books

Publication Date

2002

Excerpt:

Marketing plans that work / McDonald, Malcolm.

Available: Copies:

45.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html

Format:

Books

Publication Date

2002

Excerpt:

Marketing plans : how to prepare them, how to use them / McDonald, Malcolm.

Available: Copies:

46.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

Communication in marketing.

Available: Copies:

47.

Growing and managing an entrepreneurial business

Allen, Kathleen R.

Format:

Books

Publication Date

1999

Excerpt:

companies -- Marketing for growth: Customer-centered marketing; Developing the marketing plan; Strategic

Available: Copies:

48.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Communication in marketing.

Available: Copies:

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