Search Results for Public relations

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37.

Journalism : truth or dare?

Hargreaves, Ian.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2002044954.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0613/2002044954-d.html

Format:

Books

Publication Date

2003

Excerpt:

Owns Journalists -- Hacks v. Flaks: Journalism and Public Relations -- Murder is my Meat: The Ethics of

Available: Copies:

38.

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Corporations -- Public relations.

Available: Copies:

39.

PR power : inside secrets from the world of spin

Barry, Amanda.

Format:

Books

Publication Date

2002

Excerpt:

Public relations.

Available: Copies:

40.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

Available: Copies:

41.

Living in the Information Age : a new media reader

Bucy, Erik P., 1963-

Format:

Books

Publication Date

2002

Excerpt:

/ film -- 5. Telecommunications -- 6. Advertising and public relations -- 7. Media concentration

Available: Copies:

42.

Business communication : in perspective

Rudansky-Kloppers, Sharon.

Format:

Books

Publication Date

2002

Excerpt:

-- 3. Public relations and the marketing communication campaign.

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43.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Public relations.

Available: Copies:

44.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available: Copies:

45.

It's not about size : bigger brands for smaller businesses

Dickinson, Paul.

Format:

Books

Publication Date

2001

Excerpt:

Small business -- Public relations.

Available: Copies:

46.

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication

Available: Copies:

47.

Organizational communication : challenges of change, diversity, and continuity

Neher, William W.

Format:

Books

Publication Date

1997

Excerpt:

. Development of Organizational Theories : Classical and Scientific Management Theories -- 5. Human Relations

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