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1.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Principles of marketing / Kotler, Philip, author.

Available: Copies:

2.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2017

Excerpt:

Principles of marketing Kotler, Philip.

Available: Copies:

3.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2016

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

4.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

5.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

6.

Cover image for Integrated marketing communications

Integrated marketing communications

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Integrated marketing communications / Ouwersloot, Hans.

Available: Copies:

7.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2008

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

8.

Cover image for Foundations of marketing

Foundations of marketing

Foundations of marketing

by

Jobber, David, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Foundations of marketing / Jobber, David, 1947-

Available: Copies:

9.

Cover image for Introduction to marketing

Introduction to marketing

by

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

Introduction to marketing / Lamb, Charles W.

Available: Copies:

10.

Cover image for Exploring marketing research

Exploring marketing research

by

Zikmund, William G.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-t.html

Format:

Books

Publication Date

2003

Excerpt:

Exploring marketing research / Zikmund, William G.

Available: Copies:

11.

Cover image for Foundations of marketing

Foundations of marketing

Foundations of marketing

by

Jobber, David.

Format:

Books

Publication Date

2003

Excerpt:

Foundations of marketing / Jobber, David.

Available: Copies:

12.

Cover image for Essentials of marketing

Essentials of marketing

Essentials of marketing

by

Summers, Jane, 1962-

Format:

Books

Publication Date

2003

Excerpt:

Essentials of marketing / Summers, Jane, 1962-

Available: Copies:

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Author

Kotler, Philip.

(15)

Aaker, David A.

(8)

Independent Institute of Education. Vega School of Brand Leadership.

(8)

(7)

Armstrong, Gary (Gary M.)

(6)

Kotler, Philip, author.

(6)

(6)

McCarthy, E. Jerome (Edmund Jerome)

(6)

Perreault, William D.

(6)

Cant, M. C. (Michael Colin), 1957-

(5)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(5)

Institute of Marketing Management.

(5)

Keller, Kevin Lane, 1956-

(5)

(5)

Advertising Media Association of South Africa.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Institute of Marketing.

(4)

Machado, Ricardo.

(4)

Quirk eMarketing (Firm)

(4)

Stokes, Rob (eMarketing specialist)

(4)

Strydom, J. W. (Johan Wilhelm), 1952-

(4)

Van Heerden, Neels, 1957-

(4)

Bearden, William O., 1945-

(3)

(3)

Beverland, Michael, author.

(3)

Blackwell, Roger D.

(3)

Bromfield, Derek.

(3)

Engel, James F.

(3)

(3)

Ingram, Thomas N.

(3)

LaForge, Raymond W.

(3)

Lamb, Charles W.

(3)

Lindström, Martin, 1970-

(3)

McDonald, Malcolm.

(3)

Peter, J. Paul.

(3)

Pitt, Leyland F.

(3)

Rousseau, Deon.

(3)

Underhill, Paco.

(3)

Zikmund, William G.

(3)

American Institute of Graphic Arts.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Arens, William F.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Barker, Rachel, 1958-

(2)

Belch, George E. (George Edward), 1951-

(2)

Belch, Michael A.

(2)

(2)

Brevis, Tersia, 1967-

(2)

Brink, A. (Annekie)

(2)

CAM Foundation.

(2)

Cateora, Philip R.

(2)

Cooper, Scott W.

(2)

Cronje, G. J. de J.

(2)

Cunningham, Nicole author.

(2)

Czinkota, Michael R.

(2)

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

(2)

Ellis-Chadwick, Fiona, author.

(2)

Erasmus, Barney.

(2)

Fahy, John, 1962-

(2)

Graham, John L.

(2)

Grant, John, 1964-

(2)

Hair, Joseph F.

(2)

Hiebing, Roman G.

(2)

(2)

Jackson, Tim, 1963-

(2)

Jobber, David, 1947-

(2)

Kanuk, Leslie Lazar.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kellogg School of Management.

(2)

Koekemoer, Ludi.

(2)

Kotler, Philip. Principles of marketing.

(2)

Kumar, V., 1957-

(2)

(2)

(2)

Lovelock, Christopher H.

(2)

Miniard, Paul W.

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Olson, Jerry C. (Jerry Corrie), 1944-

(2)

Roberts, Kevin, 1949-

(2)

Rudansky-Kloppers, Sharon.

(2)

Schiffman, Leon G.

(2)

Setiawan, Iwan, author.

(2)

Shaw, David, 1947 December 17-

(2)

Shimp, Terence A.

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Stanton, William J.

(2)

Stratten, Scott.

(2)

(2)

Tuten, Tracy L., 1967- author.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Van Rensburg, Mari Jansen.

(2)

Wisenblit, Joseph.

(2)

Aaker, David A., author.

(1)

Abratt, Russell.

(1)

(1)

Adamson, Allen P.

(1)

(1)

Affinity Advertising and Publishing.

(1)

(1)

Ahonen, Tomi T.

(1)

Allen, Kathleen R.

(1)

(1)

Andrews, J. Craig, author.

(1)

Andrews, J. Craig.

(1)

(1)

(1)

Appau, Samuelson, editor.

(1)

Arens, Christian.

(1)

Armstrong, Gary (Gary M.). Principles of marketing.

(1)

Armstrong, Gary. Principles of marketing.

(1)

Arnould, Eric J.

(1)

Arruda, William, 1961- author.

(1)

(1)

Atak, Mike, writer of introductory material.

(1)

Atkin, Douglas.

(1)

Balasubramanian, Sridhar, author.

(1)

(1)

Baptiste, Annie.

(1)

(1)

Barnard, Wilhemina.

(1)

Baskin, Jonathan Salem.

(1)

Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.

(1)

Bendle, Neil T., author.

(1)

(1)

Benun, Ilise, 1961-

(1)

Berkowitz, Eric N.

(1)

(1)

Bhargava, Rohit.

(1)

(1)

Bickle, Marianne C.

(1)

(1)

Black, P. A. (Philip A.)

(1)

Blackwell, Lewis, 1958- author.

(1)

Blair, Edward, 1923-

(1)

(1)

Bond, Jonathan, 1957-

(1)

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

(1)

Boshoff, Christo.

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

Bothma, Cornelius (DE-601)602081548

(1)

(1)

Boyd, Harper W.

(1)

Bradley, Frank, 1942-

(1)

Bradley, Nigel, 1958-

(1)

(1)

Brooks, John, R. Jr.

(1)

Brown, Judy, 1950-

(1)

Bruce, Duncan, 1951-

(1)

Bruce, Margaret.

(1)

Burgess, Steven (DE-601)062018868 (DE-588)171776135

(1)

Burgess, Steven M.

(1)

Burgoyne, Patrick, author.

(1)

Burke, Rory, 1952-

(1)

Burnett, John, 1944-

(1)

(1)

Bush, Robert P.

(1)

(1)

Calkins, Tim éditeur intellectuel.

(1)

(1)

Callingham, Martin.

(1)

Campelo, Adriana, editor.

(1)

Campos, Cristian.

(1)

Cankurtaran, Pinar, author.

(1)

(1)

(1)

Chaffey, Dave 1963- VerfasserIn.

(1)

Charlesworth, Alan, 1956-

(1)

Chernev, Alexander, author

(1)

Cheverton, Peter.

(1)

Choi, Tsan-Ming, editor.

(1)

(1)

Cijo, Mark, author.

(1)

Clutterbuck, David.

(1)

(1)

Coney, Kenneth A.

(1)

Cook, Gordon, 1948-

(1)

Cooklin, Gerry.

(1)

(1)

Cox, Jeff, 1951-

(1)

Cox, Steven M. (Steven Michael), 1951- Test item file to accompany Marketing management, 13th ed.

(1)

Cravens, David W.

(1)

Crittenden, Victoria Lynn.

(1)

(1)

(1)

D'Amico, Michael.

(1)

Dahlén, Micael.

(1)

Daniels, Lawrence J., 1942-

(1)

(1)

David, Fred R. Concepts of strategic management.

(1)

Davies-Cooper, Rachel.

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Day, George S., author.

(1)

(1)

De Mesa, Alycia.

(1)

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(45)

(11)

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(11)

(4)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

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Developer Books

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Recommended Books

Reference Books

Theses/Dissertations

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(454)

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RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

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On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

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Subject

(105)

Branding (Marketing)

(85)

Marketing research.

(38)

(33)

Marketing -- Management.

(32)

Brand name products.

(31)

Internet marketing.

(28)

Consumer behavior.

(27)

(25)

Communication in marketing.

(23)

Marketing -- South Africa.

(19)

Brand name products -- Management.

(17)

Branding (Marketing) -- South Africa.

(16)

Advertising -- South Africa.

(13)

Marketing -- South Africa -- Management.

(11)

Advertising -- Brand name products.

(9)

Marketing research -- South Africa.

(9)

Relationship marketing.

(8)

Sales promotion.

(8)

Strategic planning.

(8)

Success in business.

(7)

Target marketing.

(7)

Export marketing.

(6)

(6)

Marketing -- Planning.

(6)

Mass media -- South Africa.

(6)

(6)

Small business -- Management.

(6)

Strategisch management.

(6)

(6)

Advertising media planning.

(5)

(5)

Customer relations.

(5)

Export marketing -- Management.

(5)

Fashion merchandising.

(5)

Marketing -- Decision making.

(5)

Marketing -- South Africa -- Case studies.

(5)

(5)

Motivation research (Marketing)

(5)

Product management.

(5)

Advertising media planning -- South Africa.

(4)

Business names.

(4)

Consumers -- Research.

(4)

Corporate image.

(4)

Creative ability in business.

(4)

Entrepreneurship.

(4)

Industrial management.

(4)

(4)

(4)

Marketing -- Case studies.

(4)

Marketing -- Psychological aspects.

(4)

Marktforschung.

(4)

Mass media and business -- South Africa.

(4)

Professions -- Marketing.

(4)

Strategisches Management.

(4)

Trademarks -- Design.

(4)

(3)

Advertising -- Awards -- South Africa.

(3)

Advertising -- Psychological aspects.

(3)

Aspects psychologiques.

(3)

Brand name products -- South Africa.

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

(3)

Clothing trade.

(3)

Consumers -- Psychology.

(3)

Consumers -- South Africa.

(3)

Consumers' preferences.

(3)

Consumers, Black -- South Africa.

(3)

Direct marketing.

(3)

(3)

(3)

Marketing -- Gestion.

(3)

Marketing -- Mathematical models.

(3)

Marketingforschung.

(3)

New products -- Management.

(3)

Public relations.

(3)

(3)

Sales management.

(3)

Service industries -- Marketing.

(3)

Small business -- South Africa -- Management.

(3)

(3)

Success in business -- South Africa.

(3)

Verbraucherverhalten.

(3)

Advertising -- United States.

(2)

Advertising copy.

(2)

Arte comercial -- Estados Unidos -- Mercadotecnia.

(2)

Artes gráficas -- Estados Unidos -- Mercadotecnia.

(2)

(2)

Brand name products -- Case studies.

(2)

Brand name products -- Forecasting.

(2)

Brand name products -- Marketing -- Management.

(2)

Brand name products -- Marketing.

(2)

Branding (Marketing) -- Case studies.

(2)

Branding (Marketing) -- Social aspects.

(2)

Business communication.

(2)

Business networks.

(2)

Career development.

(2)

Commercial art -- United States -- Marketing.

(2)

Commercial art.

(2)

Communication en marketing.

(2)

Communication in management.

(2)

Communication in marketing -- South Africa.

(2)

Comportement du consommateur.

(2)

(2)

Consumentengedrag.

(2)

Consumer behavior -- South Africa.

(2)

Consumer behavior -- United States.

(2)

Consumer behaviour.

(2)

Consumers -- Research -- South Africa.

(2)

(2)

(2)

Electronic commerce.

(2)

Entrepreneurship -- South Africa.

(2)

Export marketing -- Management -- Case studies.

(2)

Gestion d'entreprise.

(2)

Graphic arts -- United States -- Marketing.

(2)

Industrial design -- Management.

(2)

Industrial management -- South Africa.

(2)

International business enterprises.

(2)

Internationales Marketing.

(2)

(2)

Management -- South Africa.

(2)

(2)

(2)

Marketing -- Data processing.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Recherche.

(2)

Marketing -- Technological innovations.

(2)

Marketing -- United States.

(2)

Marketing plan.

(2)

Marketing social.

(2)

Marketingmanagement.

(2)

(2)

Marktonderzoek.

(2)

Marques de commerce.

(2)

Mass media and business.

(2)

(2)

Merken (commercie)

(2)

(2)

Mobile commerce.

(2)

(2)

Neuromarketing.

(2)

New business enterprises -- Management.

(2)

Planification stratégique.

(2)

Productontwikkeling.

(2)

Produits de marque -- Gestion.

(2)

Produits de marque.

(2)

Public relations -- South Africa.

(2)

Shopping -- Psychological aspects.

(2)

(2)

Small business marketing.

(2)

Social marketing.

(2)

Social media -- Marketing.

(2)

Soziale Software.

(2)

Tourism -- Marketing.

(2)

Viral marketing.

(2)

AIGA journal of graphic design.

(1)

(1)

Added Value (Firm)

(1)

Administração de marketing.

(1)

Advertising -- Awards -- Europe.

(1)

Advertising -- Brand name products -- South Africa.

(1)

Advertising -- Fashion.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- Technological innovations.

(1)

Advertising -- Textbooks.

(1)

Advertising agencies -- Management.

(1)

Advertising agencies -- United States.

(1)

Advertising agencies.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- Awards -- Europe.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising campaigns -- United States.

(1)

Advertising campaigns.

(1)

Advertising layout and typography.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Anecdotes as Topic.

(1)

Animated films -- Authorship.

(1)

Animated television programs -- Authorship.

(1)

Architecture -- Economic aspects.

(1)

Arkitektur -- ekonomiska aspekter.

(1)

Arkitekturteori.

(1)

Art galleries, Commercial -- South Africa -- Directories.

(1)

Art galleries, Commercial.

(1)

Artists -- South Africa -- Directories.

(1)

(1)

Arts -- Marketing.

(1)

Aspects sociaux.

(1)

(1)

Augmented reality -- Law and legislation -- United States.

(1)

Augmented reality -- Law and legislation.

(1)

Augmented reality -- Moral and ethical aspects.

(1)

(1)

Authenticity (Philosophy)

(1)

Authorship -- Marketing.

(1)

(1)

Automobiles -- Marketing.

(1)

BIens incorporels -- Evaluation -- Etats-Unis.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

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