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00000IIE

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in

Available: Copies:

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Available: Copies:

Crafting and implementing strategy : text and readings

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

1998

Excerpt:

Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-

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Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

interactivity purposeful -- Market the mission -- Use zero based planning strategy -- Use cross functional

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Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing

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