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BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts

Reyneke, Rolene.

Format:

Manuscript

Publication Date

2012

Excerpt:

Communication in marketing.

Available: Copies:

Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Veitch, Emily Frances.

Format:

Manuscript

Publication Date

2012

Excerpt:

Communication in marketing.

Available: Copies:

Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Excerpt:

Communication in marketing.

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Crouch, touch, to not engage : the scrum between advertisers and PVR

Whitehead, Seth.

Format:

Manuscript

Publication Date

2012

Excerpt:

Communication in marketing.

Available: Copies:

The handbook of media and communication research : qualitative and quantitative methodologies

Jensen, Klaus Bruhn.

Format:

Books

Publication Date

2012

Excerpt:

The handbook of media and communication research : qualitative and quantitative methodologies /

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Visual communication : images with messages

Lester, Paul Martin.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/2009936693-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-d.html

Format:

Books

Publication Date

2011

Excerpt:

Visual communication : images with messages / Lester, Paul Martin.

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An introduction to digital media for business communications (student manual) lesson 23 - 39. Book B

Ashwin, S.

Format:

Books

Publication Date

2011

Excerpt:

Business communication.

Available: Copies:

Comparison of narrative advertising and mere product placing

Van Vuuren, Mariken Jansen.

Format:

Manuscript

Publication Date

2011

Excerpt:

Communication in marketing.

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An explorative study of the narrative theme of advertising in private banking

Dickinson, Michael.

Format:

Manuscript

Publication Date

2011

Excerpt:

Communication in marketing -- South Africa.

Available: Copies:

10.

An introduction to digital media for business communications (student manual) lesson 1-22. Book A

Ashwin, S.

Format:

Books

Publication Date

2011

Excerpt:

Business communication.

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11.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

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12.

Environment, media and communication

Hansen, Anders, 1957-

Format:

Books

Publication Date

2010

Excerpt:

Environment, media and communication / Hansen, Anders, 1957-

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