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Experiential Marketing : integrated theory & strategic application. Leahy, Rose. Fenton, Pio. Barry

Marketing for hospitality and tourism / Kotler, Philip, author.

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

Social media marketing : a strategic approach. Zahay, Debra L., author.

Marketing communication : an integrated approach / Koekemoer, Ludi.

Marketing tourism in South Africa / George, Richard, 1968- author.

Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.

Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.

Social media marketing : a strategic approach / Barker, Melissa S., author.

Strategic marketing : decision making & planning / Reed, Peter.