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37. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Format: 
Books
Publication Date 
2013
Excerpt: 
The small business online marketing handbook : converting online conversations to offline sales /
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38. 
Cover image for Consumer behaviour : South African psychology and marketing applications
by 
Mpinganjira, Mercy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.
Available: Copies:
39. 
Cover image for E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2012
Excerpt: 
in China and the developing world, social media and online marketing strategies, technology
Available: Copies:
40. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
Introduction to marketing / McDaniel, Carl, Jr., 1941-
Available: Copies:
41. 
Cover image for E-business : a management perspective
by 
Reynolds, Jonathan, 1958-
Format: 
Books
Publication Date 
2010
Excerpt: 
-business -- Technology in e-business -- Social and behavioural issues -- Ethical and regulatory issues -- pt. 2. The
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42. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles of marketing / Kotler, Philip.
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43. 
Cover image for Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer Effort -- Post-Decision Processes -- The Consumer's Culture -- Consumer Diversity -- Social Class
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44. 
Cover image for Understanding the global spa industry : spa management
by 
Bodeker, Gerard.
Format: 
Books
Publication Date 
2008
Excerpt: 
Arthur Smith -- Environmental and social benchmarking / Melinda Watt and Ben Bayada -- Water requirements
Available: Copies:
45. 
Cover image for Managing airports : an international perspective
by 
Graham, Anne, 1958-
Format: 
Books
Publication Date 
2008
Excerpt: 
facilities -- Airport competition and the role of airport marketing -- The economic and social impact of
Available: Copies:
46. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
Integrated marketing communications / Ouwersloot, Hans.
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by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
EffectsIn general we can say that, from a social marketing perspective, the use of entertainment
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