brand -- Managing brand portfolios -- Managing brands for success over time -- Managing a brand across

information about legal compliance, risk management, financial control, and how to evaluate the success of an

critical part to management success."--Publisher's website.

future and you -- Globalization and the future of hospitality -- Building for success.

environment, and all elements of success: technology, processes, and people. This edition adds detailed new

brand equity, influencing behavior, and being accountable -- Facilitating the success of new brands

) -- Case study: London Ambulance Service-from failure to success -- Conclusion -- Key learning points

further thoughts -- Learning objectives -- Introduction -- Critical success factors of product development

Opportunities and Rewards -- Small Business Ethics: A Key to Long-Term Success -- Small Business Entrepreneurs

interest -- Going for growth -- How change happens: Botswana and Mauritius: two African success stories

Fashion entrepreneur' runaway to success -- Opportunities in the fashion and creative industries

Desgrippes Gobe international teams have designed and developed to drive their clients' success."--Jacket.