Search Results for Brand communication

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95 Results Found

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37.

Managing corporate communication : a cross-cultural approach

Gambetti, Rossella.

Format:

Books

Publication Date

2013

Excerpt:

Managing corporate communication : a cross-cultural approach / Gambetti, Rossella.

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38.

The new brand spirit : how communicating sustainability builds brands, reputations and profits

Conrad, Christian A., 1966-

Connect to MyiLibrary resource.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=608881
ebrary http://site.ebrary.com/id/10768053
Books24x7 http://www.books24x7.com/marc.asp?bookid=64374
http://lib.myilibrary.com/detail.asp?id=548255

Format:

Electronic Resources

Publication Date

2013

Excerpt:

The new brand spirit : how communicating sustainability builds brands, reputations and profits /

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39.

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Metele, Chwayita.

Format:

Manuscript

Publication Date

2013

Excerpt:

endorsements, in their brand communications strategies when marketing to black female South African consumers /

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40.

Communication for business

Tynan, Liz, author

Format:

Books

Publication Date

2013

Excerpt:

Communication for business / Tynan, Liz, author

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41.

Public relations cases

Hayes, Darrell C.

Format:

Books

Publication Date

2013

Excerpt:

Communication -- Evaluation -- Summary -- Readings on Employee Relations -- Employee Relations Cases -- Case 5-1

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42.

Grow the core : a practical workout to grow your core brand and business

Taylor, David, 1964-

Format:

Books

Publication Date

2013

Excerpt:

Grow the core : a practical workout to grow your core brand and business / Taylor, David, 1964-

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43.

Understanding terrorism in the age of global media : a communication approach

Archetti, Cristina.

Format:

Books

Publication Date

2013

Excerpt:

Understanding terrorism in the age of global media : a communication approach / Archetti, Cristina.

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44.

Designing B2B brands : lessons from Deloitte and 182,000 brand managers

Martinez Onaindia, Carlos.

Format:

Books

Publication Date

2013

Excerpt:

Designing B2B brands : lessons from Deloitte and 182,000 brand managers / Martinez Onaindia, Carlos.

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45.

Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Excerpt:

communication and how to solve them / Johnson, Michael, 1964-

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46.

The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-

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47.

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

Alpert, Jed.

Format:

Books

Publication Date

2012

Excerpt:

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone /

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48.

Writing skills for public relations : style and technique for mainstream and social media

Foster, John, 1926-

Format:

Books

Publication Date

2012

Excerpt:

communications link -- Investor relations in a digital age -- 22.Is it legal? -- What is libel? -- Copyright and

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