diverse manifestations -- Theorising and researching audiences and users -- Political economy of the

-- Cognitivism / Ted Nannicelli -- Ethnography / Jessica Lingel & Mary Gray -- Audiences / Matt Hills -- Genre

-- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital

-- Box 2 Crisis researchers -- Purpose of the book -- Structure of the book -- Target audiences

principles, preparing to write, writing for select audiences, and writing for crisis situations. It

plan and conducting a situation analysis -- Segmenting, evaluating and selecting target audiences

undoubtedly attract the Princess's and Jean Sasson's many loyal readers. It will also appeal to new audiences

television audiences / Effects and cultivation / Active audience and uses and gratifications / Raced

energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.

and professional needs of scholar practitioners. The book is applicable to broad audiences with

: -- Social media and your targeted audience -- Blogs: tapping millions of Evangelists to tell your story

analysis -- Media texts -- Audiences and representations -- Celebrity -- pt. 4. Making news -- News values