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by 
Klopper, H. B., 1974-
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand management / Klopper, H. B., 1974-
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38. 
Cover image for Communication and media ethics in South Africa
by 
Hyde-Clarke, Nathalie.
Format: 
Books
Publication Date 
2011
Excerpt: 
Communication and media ethics in South Africa / Hyde-Clarke, Nathalie.
Available: Copies:
by 
Hefer, Dale.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Determining your brand essence, payoff line and brand architecture -- Never a brief brief. Generating the
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40. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
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41. 
Cover image for Public relations cases : international perspectives
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2010
Excerpt: 
-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place
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42. 
Cover image for Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising and promotion : in integrated marketing communications / Hackley, Christopher E.
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43. 
Cover image for Integrated brand marketing and measuring returns
by 
Kitchen, Philip J.
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated brand marketing and measuring returns / Kitchen, Philip J.
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44. 
Cover image for Putting the public back in public relations : how social media is reinventing the aging business of PR
by 
Solis, Brian.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
"marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and
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46. 
Cover image for The library PR handbook : high-impact communications
by 
Gould, Mark R.
Format: 
Books
Publication Date 
2009
Excerpt: 
The library PR handbook : high-impact communications / Gould, Mark R.
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47. 
Cover image for Strategic issues management : organizations and public policy challenges
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
Communication -- Vignette: It Takes Two to Tango -- Ch. 9. Issues Management and Risk Communication -- Vignette
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48. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam, 1969-
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