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1.

Cover image for Consumer insight : how to use data and market research to get closer to your customer

Consumer insight : how to use data and market research to get closer to your customer

by

Stone, Merlin, 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html

Format:

Books

Publication Date

2004

Excerpt:

Consumer insight : how to use data and market research to get closer to your customer / Stone

Available: Copies:

2.

Cover image for Consumer behavior : a strategic approach

Consumer behavior : a strategic approach

by

Assael, Henry.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior : a strategic approach / Assael, Henry.

Available: Copies:

3.

Cover image for Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

4.

Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

by

Lindström, Martin, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html

Format:

Books

Publication Date

2004

Excerpt:

Marketing research.

Available: Copies:

5.

Cover image for Performance Research Associates' Delivering knock your socks off service.

Performance Research Associates' Delivering knock your socks off service.

by

Zemke, Ron.

Format:

Books

Publication Date

2003

Excerpt:

Performance Research Associates' Delivering knock your socks off service. Zemke, Ron.

Available: Copies:

6.

Cover image for Emotional branding : the new paradigm for connecting brands to people

Emotional branding : the new paradigm for connecting brands to people

by

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

Motivation research (Marketing)

Available: Copies:

7.

Cover image for Consumer behaviour

Consumer behaviour

by

Schiffman, Leon G.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behaviour / Schiffman, Leon G.

Available: Copies:

8.

Cover image for Emotional decisions : tradeoff difficulty and coping in consumer choice

Emotional decisions : tradeoff difficulty and coping in consumer choice

Emotional decisions : tradeoff difficulty and coping in consumer choice

by

Luce, Mary Frances, 1967-

Format:

Books

Publication Date

2001

Excerpt:

Monographs of the Journal of consumer research ;

Available: Copies:

9.

Cover image for Consumer behavior

Consumer behavior

by

Blackwell, Roger D.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behavior / Blackwell, Roger D.

Available: Copies:

10.

Cover image for The why of consumption : contemporary perspectives on consumer motives, goals and desires

The why of consumption : contemporary perspectives on consumer motives, goals and desires

by

Mick, David Glen.

Format:

Books

Publication Date

2000

Excerpt:

Consumers -- Research.

Available: Copies:

11.

Cover image for Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

12.

Cover image for The new marketing : building strong marketing strategies in South Africa today

The new marketing : building strong marketing strategies in South Africa today

The new marketing : building strong marketing strategies in South Africa today

by

Burgess, Steven M.

Format:

Books

Publication Date

1998

Excerpt:

Marketing research -- South Africa.

Available: Copies:

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Schiffman, Leon G.

(13)

Kanuk, Leslie Lazar.

(9)

(5)

Belk, Russell W.

(3)

Blackwell, Roger D.

(2)

(2)

Engel, James F.

(2)

Miniard, Paul W.

(2)

Raaij, W. Fred van.

(2)

Wisenblit, Joseph.

(2)

Worcester, Robert M.

(2)

Ahluwalia, Rohini, 1966-

(1)

Alexander, Jim, 1950-

(1)

Anderson, Kristin, 1962- Delivering knock your socks off service.

(1)

Antonides, Gerrit, 1951-

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Belk, Russell W., author.

(1)

Bettman, James R.

(1)

(1)

Boshoff, Christo.

(1)

Brewer, S. (Samuel W.)

(1)

(1)

Burgess, Steven M.

(1)

CAM Foundation.

(1)

Close, Angeline, editor.

(1)

Conference on Consumer Culture Theory (2006 : Notre Dame University)

(1)

Danziger, Pamela N.

(1)

Davies, Andrea, editor of compilation.

(1)

Dobscha, Susan, editor.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Dupree, James V.

(1)

Evans, Martin (Martin J.)

(1)

Fischer, Eileen, 1959- author.

(1)

Fitchett, James, editor of compilation.

(1)

(1)

(1)

(1)

(1)

(1)

Hill, Nigel, 1952-

(1)

Houston, Michael J.

(1)

Huffman, Cynthia.

(1)

Institute of Marketing.

(1)

Kelly, Sean, 1960-

(1)

Kozinets, Robert V., 1964- author.

(1)

Krishna, Aradhna.

(1)

Lindström, Martin, 1970-

(1)

(1)

Loken, Barbara.

(1)

Lopetcharat, Kannapon.

(1)

Luce, Mary Frances, 1967-

(1)

Market Research Society.

(1)

McMillan, James H.

(1)

Mick, David Glen.

(1)

Millward Brown (Firm)

(1)

(1)

Moutinho, Luiz.

(1)

Netemeyer, Richard G., 1956-

(1)

Paredes, Maria Dulce.

(1)

Parment, Anders, 1972-

(1)

(1)

Performance Research Associates.

(1)

Popcorn, Faith.

(1)

(1)

Reekie, W. Duncan.

(1)

(1)

Rousseau, Deon.

(1)

Runyon, Kenneth E.

(1)

Schiffman, Leon G. (DE-588)154336181

(1)

Schiffman, Leon G., author.

(1)

Schweidel, David A., 1981-

(1)

Seybold, Patricia B.

(1)

Sherry, John F.

(1)

Sponder, Marshall.

(1)

Stevens, Robert E., 1942-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stone, Merlin, 1948-

(1)

(1)

Underhill, Paco.

(1)

Williams, Keith C.

(1)

Wisenblit, Joseph, author.

(1)

Worcester, Robert

(1)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Recommended Books

Material Type

Prescribed books

Recommended Books

Language

(63)

Library

RC Braamfontein

RC Nelson Mandela Bay

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

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Store Room/Cupboard

Publication Date

Subject

Consumer behavior.

(36)

Marketing research.

(22)

Motivation research (Marketing)

(22)

(8)

(7)

Consumers -- Research.

(5)

Consumers -- South Africa.

(3)

Consumers' preferences.

(3)

Verbraucherverhalten.

(3)

Branding (Marketing)

(2)

Consumer behavior -- Research.

(2)

Consumer behaviour.

(2)

Consumers -- Examinations, questions, etc.

(2)

Consumers -- Research -- Methodology.

(2)

Customer relations.

(2)

Internet marketing.

(2)

Marketing -- South Africa.

(2)

Marketing research -- South Africa.

(2)

Motivation research (Marketing) -- Examinations, questions, etc.

(2)

Public Relations.

(2)

(2)

(2)

Advertising and children -- United States.

(1)

Advertising and children.

(1)

Advertising as Topic.

(1)

Brand choice -- Research.

(1)

Brand name products -- Management.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Research.

(1)

Brand name products.

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Choice Behavior.

(1)

Consommateurs -- Préférences.

(1)

(1)

Consumentengedrag.

(1)

Consumer Behavior.

(1)

Consumer Participation.

(1)

Consumer behavior -- Africa, Southern.

(1)

Consumer behavior -- Congresses.

(1)

Consumer behavior -- Europe.

(1)

Consumer behaviour

(1)

Consumer profiling.

(1)

Consumer research.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumer satisfaction.

(1)

Consumers -- Attitudes.

(1)

Consumers -- Research -- Data processing.

(1)

Consumers' preferences -- Econometric models.

(1)

Consumption (Economics) -- Europe.

(1)

Consumption (Economics) -- Social aspects -- Congresses.

(1)

Customer loyalty.

(1)

Customer relations -- Management.

(1)

Customer services.

(1)

Database marketing.

(1)

(1)

Education -- Research.

(1)

Electronic commerce -- Psychological aspects.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Generation Y -- Economic conditions.

(1)

Generation Y -- Employment.

(1)

Gestion par objectifs.

(1)

Internet marketing -- Social aspects.

(1)

Konsumentenverhalten.

(1)

(1)

(1)

(1)

Marketing -- Psychological aspects.

(1)

Marketing -- Research.

(1)

Marketing -- Sex differences.

(1)

Marketing -- Social aspects.

(1)

Marketing research -- Europe.

(1)

Marketing research -- Methodology.

(1)

Marketing research -- United States.

(1)

Marktpsychologie.

(1)

Motivation, Études de (Marketing)

(1)

(1)

Motivational research (Marketing)

(1)

(1)

New products -- Psychological aspects.

(1)

(1)

Produits de marque -- Commercialisation.

(1)

Produits de marque.

(1)

Prévision économique.

(1)

Public relations & advertising.

(1)

Qualitative research -- Methodology.

(1)

Qualitative research.

(1)

Risk-taking (Psychology)

(1)

Senses and sensation.

(1)

(1)

(1)

Target marketing.

(1)

(1)

Young adult consumers.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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