Authorship -- Marketing.

for Marketing Training Internally -- Ch. 11. Publicize Training Events -- Ch. 12. Smoothly Administer

-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the

Commercial art -- United States -- Marketing.

"You're no idiot, of course. You're a pretty good writer. But writing sales and marketing materials

-- Global marketing and R & D -- Global human resource management -- Accounting in the international

Most marketing and branding books fall into one of two camps: either they are about leaders or they

Marketing research.

practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried

Marketing -- Management.

-- Technology trends : "Minority report" database marketing in the movies -- Industry : the anatomy of a

audience and at a general business audience - spanning from Finance to Marketing - who need.