Authorship -- Marketing.

for Marketing Training Internally -- Ch. 11. Publicize Training Events -- Ch. 12. Smoothly Administer

-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the

Commercial art -- United States -- Marketing.

-- Global marketing and R & D -- Global human resource management -- Accounting in the international

"You're no idiot, of course. You're a pretty good writer. But writing sales and marketing materials

Marketing research.

Most marketing and branding books fall into one of two camps: either they are about leaders or they

practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried

Marketing -- Management.

-- Technology trends : "Minority report" database marketing in the movies -- Industry : the anatomy of a

budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says