The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions