A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

Leveraging thought leadership through social media to build brand equity for fitness brands

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

Art and design theory and research 3

Measuring consumer attitude towards Lays Stax

Mountain Valley Farm's brand development