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1.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

by

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Brand name products -- Psychological aspects.

Available: Copies:

2.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

by

Neumeier, Marty.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269

Format:

Books

Publication Date

2006

Excerpt:

Brand name products -- Planning.

Available: Copies:

3.

Cover image for Neethling's law of personality

Neethling's law of personality

Neethling's law of personality

by

Neethling, J.

Format:

Books

Publication Date

2005

Excerpt:

Part III: Good name -- 5. Right to fama or good name.

Available: Copies:

4.

Cover image for Small business marketing for dummies

Small business marketing for dummies

by

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

tens -- 20. Ten questions to ask before you choose a name -- 21. Ten ideas to embrace and ten to avoid

Available: Copies:

5.

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

by

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Brand name products.

Available: Copies:

6.

The new strategic brand management : creating and sustaining brand equity long term

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Management.

Available: Copies:

7.

A new brand world : 8 principles for achieving brand leadership in the 21st century

by

Bedbury, Scott.

Format:

Books

Publication Date

2003 2002

Excerpt:

Brand name products.

Available: Copies:

8.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

9.

Cover image for Positioning : the battle for your mind

Positioning : the battle for your mind

by

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html

Format:

Books

Publication Date

2001

Excerpt:

Follower -- Repositioning the Competition -- The Power of the Name -- The No-Name Trap -- The Free

Available: Copies:

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Lindström, Martin, 1970-

(3)

Kapferer, Jean-Noël.

(2)

(2)

Wheeler, Alina.

(2)

Aaker, David A.

(1)

Affinity Advertising and Publishing.

(1)

Affirnity Advertising and Publishing

(1)

American Institute of Graphic Arts.

(1)

Bedbury, Scott.

(1)

Beetham, Helen, 1967-

(1)

Beverland, Michael, author.

(1)

(1)

Chui, Wing Hong.

(1)

Daniels, Lawrence J., 1942-

(1)

(1)

Denzin, Norman K.

(1)

Edgar, David (David A.)

(1)

Elliott, Richard H., author.

(1)

Fenichell, Stephen.

(1)

Freitas, Sara de.

(1)

(1)

Grant, John, 1964-

(1)

Grant, Kevin, 1968-

(1)

Gregory, Anne, 1953-

(1)

(1)

Hammond, Angela.

(1)

(1)

Jara-Diaz, Sergio.

(1)

Jugenheimer, Donald W.

(1)

Kapferer, Jean-Noël. Strategic brand management.

(1)

Keller, Kevin Lane, 1956-

(1)

Kelley, Larry D., 1955-

(1)

Klingmann, Anna.

(1)

Klopper, H. B., 1974-

(1)

(1)

(1)

Lincoln, Yvonna S.

(1)

Luhrmann, Baz, interviewee.

(1)

Martala-Lockett, Mary.

(1)

McConville, Michael.

(1)

(1)

Morris, Michael, 1959-

(1)

Neal, William D. (William Douglas), 1943-

(1)

(1)

Neuman, W. Lawrence (William Lawrence), 1950- author.

(1)

Neumeier, Marty.

(1)

North, E. (Ernest)

(1)

O'Shaughnessy, Michael, 1951-

(1)

O'Shaughnessy, Michael, 1951- Media & society.

(1)

Percy, Larry, author.

(1)

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(1)

Potgieter, J. M.

(1)

(1)

Robertson, Graham, author.

(1)

Ryan, Tom (Film writer)

(1)

Schenck, Barbara Findlay.

(1)

Sharpe, Rhona, 1969-

(1)

(1)

Slade, Catharine, author.

(1)

Smith, Hazel, 1950-

(1)

(1)

Strauss, Ron (Ronald), 1943-

(1)

(1)

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(1)

(1)

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Walker, Rob, 1968-

(1)

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(1)

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(1)

(1)

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(43)

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(45)

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RC Pietermaritzburg

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Brand name products.

(16)

Branding (Marketing)

(8)

Advertising -- Brand name products.

(6)

Brand name products -- Management.

(5)

(5)

Trademarks -- Design.

(4)

Business names.

(3)

(3)

(3)

Public relations.

(3)

Strategic planning.

(3)

Strategisches Management.

(3)

Advertising -- Psychological aspects.

(2)

Advertising media planning.

(2)

(2)

Consumer behavior.

(2)

(2)

(2)

(2)

Produits de marque.

(2)

Qualitative research.

(2)

(2)

Relations publiques.

(2)

Senses and sensation.

(2)

Strategisch management.

(2)

(2)

Academic writing.

(1)

Architecture -- Economic aspects.

(1)

Arkitektur -- ekonomiska aspekter.

(1)

Arkitekturteori.

(1)

Arts -- Practice.

(1)

Arts -- Research.

(1)

Brand choice -- Psychological aspects.

(1)

(1)

Brand name products -- South Africa

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa -- History.

(1)

Brand name products -- United States.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing) -- Management.

(1)

Branding (Marketing) -- South Africa -- History.

(1)

Branding (Marketing) -- United States.

(1)

Business logistics.

(1)

Business names -- Catalogs.

(1)

C# (Computer program language)

(1)

(1)

Clothing trade.

(1)

Commercial art.

(1)

(1)

Computer-assisted instruction.

(1)

Comunicación social.

(1)

Consommateurs -- Comportement.

(1)

Consumers -- Psychology.

(1)

Corporate image -- Catalogs.

(1)

Corporate image.

(1)

Corporations -- South Africa

(1)

DESIGN -- Graphic Arts -- General.

(1)

Digital electronics.

(1)

Education -- Effect of technological innovations on.

(1)

English language -- Rhetoric -- Study and teaching (Higher)

(1)

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(1)

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(1)

(1)

(1)

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(1)

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(1)

(1)

Informationsmanagement.

(1)

Intangible property -- Valuation.

(1)

Internet programming.

(1)

Lealtad de marca.

(1)

Leermiddelen (vorm)

(1)

Legal research.

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

Logos (Symbols)

(1)

Logos (Symbols) -- Catalogs.

(1)

Luhrmann, Baz -- Interviews.

(1)

Management information systems.

(1)

Markalı ürünler -- Yönetim.

(1)

(1)

Marketing -- Management.

(1)

Marketing -- Psychological aspects.

(1)

Marknadsföring.

(1)

Mass media -- Social aspects.

(1)

Mass media and culture.

(1)

(1)

(1)

Medios de comunicación social y cultura.

(1)

(1)

Merken (commercie)

(1)

(1)

Microsoft .NET Framework.

(1)

Motion picture producers and directors -- Australia -- Interviews.

(1)

(1)

Neuromarketing.

(1)

New business enterprises.

(1)

New products -- Management.

(1)

Onderzoeksmethoden.

(1)

(1)

Personality (Law) -- South Africa.

(1)

Positioning (Advertising)

(1)

Product management.

(1)

Productontwikkeling.

(1)

Productos de marca -- Valoración.

(1)

Productos de marca registrada (Mercadotecnia) -- Administración.

(1)

Produit de marque.

(1)

Produits de marque - Planification.

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Commercialisation.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque -- Planification.

(1)

Propiedad intangible -- Valoración.

(1)

Public relations -- Great Britain.

(1)

Public relations -- Management.

(1)

(1)

Purchasing -- Management.

(1)

(1)

Small business -- Management.

(1)

Small business marketing.

(1)

Sociaalwetenschappelijk onderzoek.

(1)

Social sciences -- Research -- Methodology.

(1)

Social sciences -- Research.

(1)

(1)

Sociology -- Research -- Methodology.

(1)

Stratégie de marque.

(1)

Style de vie -- Aspect économique.

(1)

Symbolism in architecture.

(1)

Transportation -- Econometric models.

(1)

Transportation -- Statistical methods.

(1)

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