Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

Mass media -- Social aspects.

Social media.

The handbook of media and communication research : qualitative and quantitative methodologies /

't use social media -- Social media (social currency as well) -- Twitter versus Facebook versus LinkedIn

. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television

/ Communicating with a Diverse Workforce / Integrating Employee Communications Media / Internal Branding, Employer

Reputation management -- Ethics and communication -- Media relations -- Social media

and converged traditional media -- Social media -- Writing for social media -- Uses of social media

Framing -- Social Action Media Studies -- The Sociopsychological Tradition -- The Effects Tradition

(but not too loudly) -- Brush up on your social (media) studies -- Gratification doesn't have to be

Education -- Social aspects.