-- Implications for Managers -- Chapter Summary -- Critical Thinking and Discussion Questions -- Research Task

information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting

Advertising & promotion. Hackley, Christopher E., author.

Creating shared value and brand sustainability : a South African advertising industry analysis /

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

Introducing communication research : paths of inquiry / Treadwell, D. F. (Donald Francis)

.Ideology and advertising -- pt. II Media audiences -- 8.Encoding and decoding -- 9.Researching audiences

Television advertising -- South Africa.

Advertising : concept and copy / Felton, George, 1947-

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media

Advertising -- Textbooks.