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37.

Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing

Digital marketing excellence : planning, optimizing and integrating online marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2023

Excerpt:

Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey

Available: Copies:

38.

Cover image for E-commerce in South Africa

E-commerce in South Africa

E-commerce in South Africa

by

Budree, Adheesh author.

Format:

Books

Publication Date

2023 2018

Excerpt:

Internet marketing.

Available: Copies:

39.

Cover image for Digital marketing in practice : design, implement and measure effective campaigns

Digital marketing in practice : design, implement and measure effective campaigns

by

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Excerpt:

Internet marketing -- Management.

Available: Copies:

40.

Cover image for Advertising in the digital age : theories & practices

Advertising in the digital age : theories & practices

by

Yesiloglu, Sevil, author.

Format:

Books

Publication Date

2023

Excerpt:

Internet advertising.

Available: Copies:

41.

Cover image for Digital marketing fundamentals : OMCP's official guide to OMCA certification

Digital marketing fundamentals : OMCP's official guide to OMCA certification

by

Jarboe, Greg, 1949- author.

Format:

Books

Publication Date

2023

Excerpt:

Internet marketing.

Available: Copies:

42.

Cover image for Digital marketing : strategic planning & integration

Digital marketing : strategic planning & integration

by

Hanlon, Annmarie, author.

Format:

Books

Publication Date

2022 2019

Excerpt:

Internet marketing.

Available: Copies:

43.

Cover image for Search engine optimization all-in-one for dummies

Search engine optimization all-in-one for dummies

by

Clay, Bruce (Writer on search engine optimization), author.

https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3143512&site=ehost-live&scope=site

Format:

Books

Publication Date

2022

Excerpt:

Internet marketing.

Available: Copies:

44.

Cover image for Digital marketing

Digital marketing

by

Chaffey, Dave 1963- VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Internet marketing.

Available: Copies:

45.

Cover image for E-commerce : business, technology, society

E-commerce : business, technology, society

by

Laudon, Kenneth C., 1944- author.

Format:

Books

Publication Date

2022

Excerpt:

Internet marketing.

Available: Copies:

46.

Cover image for The SAGE handbook of digital marketing

The SAGE handbook of digital marketing

by

Hanlon, Annmarie, editor.

Format:

Books

Publication Date

2022

Excerpt:

Internet marketing.

Available: Copies:

47.

Cover image for The digital marketing planner : your step-by-step guide

The digital marketing planner : your step-by-step guide

by

Hanlon, Annmarie, author.

Format:

Books

Publication Date

2022

Excerpt:

Internet marketing -- Handbooks, manuals, etc.

Available: Copies:

48.

Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

by

Rowles, Daniel, author.

Format:

Books

Publication Date

2022

Excerpt:

Internet marketing.

Available: Copies:

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Tuten, Tracy L., 1967- author.

(7)

Belch, George E. (George Edward), 1951-

(5)

Belch, Michael A.

(5)

Chaffey, Dave, 1963-

(5)

Quirk eMarketing (Firm)

(5)

Stokes, Rob (eMarketing specialist)

(5)

Chaffey, Dave, 1963- author.

(4)

Kotler, Philip.

(4)

Schneider, Gary P., 1952-

(4)

Solomon, Michael R., author.

(4)

Zimmerman, Jan.

(4)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(3)

(3)

Frost, Raymond, 1960-

(3)

Hanlon, Annmarie, author.

(3)

McDonald, Malcolm.

(3)

(3)

(2)

(2)

Bowen, John (John T.), 1948-

(2)

Clow, Kenneth E.

(2)

Cravens, David W.

(2)

Dahl, Stephan, author.

(2)

Dann, Stephen, 1973-

(2)

(2)

Ellis-Chadwick, Fiona, author.

(2)

Geldenhuys, P. (Pieter)

(2)

(2)

Hanson, Ward A.

(2)

Jobber, David, 1947-

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kotler, Philip, author.

(2)

Laudon, Kenneth C., 1944- author.

(2)

Makens, James C.

(2)

Mohammed, Rafi.

(2)

(2)

(2)

(2)

Rowles, Daniel, author.

(2)

(2)

(2)

Scott, David Meerman.

(2)

Seitel, Fraser P.

(2)

Setiawan, Iwan, author.

(2)

Shank, Matthew D.

(2)

Smith, P. R. (Paul Russell), 1957-

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Swanepoel, Japie.

(2)

Traver, Carol Guercio, author.

(2)

(2)

Young, Antony, 1964-

(2)

(2)

Aaker, David A.

(1)

Aaker, David A., author.

(1)

Aaker, Jennifer Lynn.

(1)

(1)

Adamson, Allen P.

(1)

(1)

Ahonen, Tomi T.

(1)

(1)

Aldrich, Douglas F.

(1)

Anderson, Chris, 1961-

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Ansary, Adel I.

(1)

Arndt, Jasmine Star.

(1)

Arvidsson, Adam.

(1)

(1)

(1)

Atak, Mike, writer of introductory material.

(1)

(1)

(1)

Bailey, Matt, 1969- author.

(1)

Baines, Paul, 1973-

(1)

Banasiewicz, Andrew D.

(1)

Barger, Christopher.

(1)

Barker, Melissa S.

(1)

Barker, Melissa S., author.

(1)

Barker, Rachel, 1958-

(1)

Baron, Roger B.

(1)

(1)

Bauer, Joel, 1960-

(1)

Bell, Jim, 1954-

(1)

Benun, Ilise, 1961-

(1)

Bester, Karel Marcell.

(1)

Bickerton, Matthew.

(1)

Bickerton, Pauline.

(1)

Blackwell, Lewis, 1958- author.

(1)

Blackwell, Roger D.

(1)

Bloomstein, Margot.

(1)

(1)

(1)

(1)

Boone, Louis E.

(1)

(1)

Branston, Gill.

(1)

Bremner, Nicola.

(1)

Broback, Steve.

(1)

Brown, Herbert E.

(1)

Brown, Herbert E. Readings & cases in direct marketing.

(1)

(1)

Budree, Adheesh author.

(1)

Budree, Adheesh, author.

(1)

Burbary, Ken, author.

(1)

Burgess, Cheryl.

(1)

Burgess, Mark, 1949-

(1)

Burgoyne, Patrick, author.

(1)

Buskirk, Bruce D.

(1)

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

(1)

Carroll, Angela.

(1)

Cass, John (Gene John)

(1)

Cen, Yonghua, author.

(1)

Chaffey, Dave 1963- VerfasserIn.

(1)

Chaffey, Dave, 1963-. Internet marketing.

(1)

Chaney, Paul, 1955-

(1)

Charlesworth, Alan, 1956-

(1)

Chartered Institute of Marketing.

(1)

(1)

(1)

Christians, Clifford G.

(1)

Chung, Yongkuk.

(1)

Cijo, Mark, author.

(1)

Clapperton, Guy.

(1)

(1)

(1)

Clarke, Jackie, 1966-

(1)

Clay, Bruce (Writer on search engine optimization), author.

(1)

Close, Angeline, editor.

(1)

(1)

Cohen, William A., 1937-

(1)

Coles, Linda author.

(1)

(1)

(1)

Costello, Joyce, author.

(1)

Cronin, Mary J.

(1)

Curtin, Gregory G.

(1)

Czinkota, Michael R.

(1)

Damiani, Ernesto, 1960-

(1)

(1)

(1)

(1)

(1)

Day, George S., author.

(1)

De George, Richard T.

(1)

De Kare-Silver, Michael.

(1)

De Klerk, Linda.

(1)

Deitel, Harvey M., 1945-

(1)

Deitel, Paul J.

(1)

Dibb, Sally, 1963-

(1)

(1)

Dikel, Margaret F.

(1)

(1)

(1)

Doyle, Peter, 1943-2003.

(1)

(1)

Dru, Jean-Marie.

(1)

Duncan, Tom (Thomas R.)

(1)

Eastman, Susan Tyler.

(1)

Egan, John, 1952-

(1)

(1)

Ellis-Chadwick, Fiona VerfasserIn.

(1)

Ellis-Chadwick, Fiona.

(1)

(1)

Eslinger, Tom, author.

(1)

Etzel, Michael J.

(1)

Evans, Martin (Martin J.)

(1)

Faber, Ronald J., 1948-

(1)

Fennis, Bob Michaël, 1968- author.

(1)

Fenwick, Ian, 1949-

(1)

Ferguson, Douglas A.

(1)

Feroz, A. Karim, author.

(1)

(1)

Fletcher, Richard.

(1)

(1)

Forrest, Edward.

(1)

Forrester, Duane.

(1)

Fox, Vanessa, 1972-

(1)

Frost, Raymond, 1960- author.

(1)

Galvin, Eamonn.

(1)

Gates, Roger H., 1942-

(1)

(1)

Gerdes, Claudia.

(1)

Gerstman, Richard.

(1)

(1)

Gillis, Tamara L.

(1)

(1)

Golden, Michelle.

(1)

Goldman, Jeremy.

(1)

Goodman, Gail F., 1960-

(1)

Gopaul, Melanie.

(1)

(1)

Gowpall Yathika (ed)

(1)

Gowpall, Yathika

(1)

Gowpall, Yathika.

(1)

Graham, Gary, 1966-

(1)

Groves, Eric (Eric S.)

(1)

Gunelius, Susan.

(1)

Hahn, Fred E., 1925-

(1)

Hair, Joseph F.

(1)

Format

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(9)

Electronic Resources

(4)

(2)

Item Category 1

Material Type

Library

Shelf Location

Publication Date

Subject

Internet marketing.

(170)

(35)

Electronic commerce.

(34)

(32)

Internet advertising.

(23)

Online social networks.

(22)

Branding (Marketing)

(18)

(17)

Social media -- Economic aspects.

(13)

(12)

Communication in marketing.

(12)

(12)

Business enterprises -- Computer networks.

(10)

Public relations.

(10)

Customer relations.

(9)

Marketing -- Management.

(9)

Marketing research.

(9)

Web sites -- Design.

(9)

Online social networks -- Economic aspects.

(8)

Sales promotion.

(8)

Internet marketing -- South Africa.

(7)

(7)

Brand name products.

(6)

Internet marketing -- Case studies.

(6)

Marketing -- Social aspects.

(6)

Strategic planning.

(6)

Tourism -- Marketing.

(6)

Consumer behavior.

(5)

Direct marketing.

(5)

Internet marketing

(5)

Internet marketing -- Social aspects.

(5)

Internet searching.

(5)

Mobile commerce.

(5)

Small business marketing.

(5)

Commerce électronique.

(4)

(4)

Hospitality industry -- Marketing.

(4)

Information technology -- Management.

(4)

Information technology.

(4)

Interactive marketing.

(4)

Online-Marketing.

(4)

World Wide Web.

(4)

Business communication.

(3)

(3)

Electronic commerce -- Case studies.

(3)

Electronic commerce -- Management.

(3)

Electronic data interchange.

(3)

Internet programming.

(3)

(3)

Marketing -- Decision making.

(3)

Marketing -- Technological innovations.

(3)

Marketing channels.

(3)

(3)

Social responsibility of business.

(3)

Success in business.

(3)

Web search engines.

(3)

Advertising -- Australia -- Periodicals.

(2)

Advertising -- Cross-cultural studies.

(2)

Advertising -- Psychological aspects.

(2)

Advertising media planning.

(2)

(2)

Brand name products -- Management.

(2)

Business enterprises -- Blogs.

(2)

Communicatief handelen.

(2)

Consumers -- Psychology.

(2)

Corporate image.

(2)

Electronic commerce -- Handbooks, manuals, etc.

(2)

Electronic commerce -- Periodicals.

(2)

Entrepreneurship.

(2)

Informatietechnologie.

(2)

Information networks.

(2)

Interactive multimedia.

(2)

Internet marketing -- Handbooks, manuals, etc.

(2)

Internet marketing -- Management.

(2)

Internet marketing -- Periodicals.

(2)

Management -- Social aspects.

(2)

(2)

Marketing -- Australia -- Periodicals.

(2)

Marketing -- Case studies.

(2)

Marketing -- Data processing.

(2)

Marketing -- Gestion.

(2)

Marketing -- Management -- Case studies.

(2)

Marketing -- Periodicals.

(2)

Marketing -- Psychological aspects.

(2)

Marketing channels -- South Africa.

(2)

Marketing research -- Case studies.

(2)

Marketing research -- Computer network resources.

(2)

Marketing stratégique.

(2)

Marketing sur Internet.

(2)

Marknadsföring via Internet.

(2)

Marktforschung.

(2)

Marktonderzoek.

(2)

Mass media -- Australia -- Periodicals.

(2)

Mass media -- United States.

(2)

Mobile communication systems.

(2)

(2)

New business enterprises -- Computer networks.

(2)

Search engines.

(2)

Selling -- Computer network resources.

(2)

Small business.

(2)

Social media -- Marketing.

(2)

Société de l'information.

(2)

Soziale Software.

(2)

(2)

Sports -- Aspect économique -- États-Unis.

(2)

Sports -- Economic aspects -- United States.

(2)

Sports -- Economic aspects.

(2)

Sports -- Marketing.

(2)

Sports -- United States -- Marketing.

(2)

Sports -- États-Unis -- Marketing.

(2)

Strategische planning.

(2)

(2)

Tourisme -- Marketing.

(2)

(2)

Viral marketing.

(2)

Web site development.

(2)

Web sites -- Evaluation.

(2)

Web sites -- Testing.

(2)

Academic writing.

(1)

Accueil (Tourisme) -- Marketing.

(1)

Active server pages.

(1)

Administración de mercadeo -- Estudio de casos.

(1)

Administración de mercadeo.

(1)

Administración.

(1)

Advertising -- Awards -- Europe.

(1)

Advertising -- Brand name products.

(1)

Advertising -- Handbooks, manuals, etc.

(1)

Advertising -- Technological innovations.

(1)

Advertising -- Tourism.

(1)

Advertising -- United States.

(1)

Advertising agencies.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- Awards -- Europe.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising, Direct-mail -- Case studies.

(1)

Africa, Southern.

(1)

Anecdotes as Topic.

(1)

(1)

Aspects psychologiques.

(1)

Aspects sociaux.

(1)

Aufsatzsammlung.

(1)

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

BUSINESS & ECONOMICS / Advertising & Promotion.

(1)

Bars (Drinking establishments)

(1)

(1)

Belanghebbenden.

(1)

(1)

Brand name products -- Computer network resources.

(1)

Brand name products -- South Africa -- Marketing.

(1)

Buisness communication.

(1)

Business -- Computer networks.

(1)

Business and Economics.

(1)

Business communication -- Blogs.

(1)

Business enterprises -- Computer network resources.

(1)

Business enterprises -- Computer networks -- Management.

(1)

Business ethics -- Case studies.

(1)

Business ethics.

(1)

Business networks.

(1)

Business planning -- South Africa.

(1)

Cable television -- Marketing.

(1)

Canales de comercialización.

(1)

(1)

Cell phone advertising.

(1)

Cloud computing.

(1)

Comercio electrónico.

(1)

Commerce de détail -- Innovations -- États-Unis.

(1)

Commerce interentreprises.

(1)

Commerce électronique -- États-Unis.

(1)

Commercial art -- Awards -- Europe.

(1)

Commercial art.

(1)

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication en marketing.

(1)

Communication in management.

(1)

Communication in organizations

(1)

Communication in organizations -- United States.

(1)

Communication in organizations Case studies

(1)

Communication in organizations.

(1)

Communication in politics -- United States.

(1)

Communication, International.

(1)

(1)

Competition, International.

(1)

Computer communications & networking.

(1)

Computer graphics industry -- Case studies.

(1)

Comunicación en mercadeo.

(1)

Consumer behavior

(1)

Consumer behavior -- Australia -- Case studies.

(1)

Consumer behavior -- Australia.

(1)

Consumer behavior -- Cross-cultural studies.

(1)

Consumer behavior -- New Zealand -- Case studies.

(1)

Consumer behavior -- New Zealand.

(1)

Consumer behavior -- South Africa.

(1)

Consumer behavior -- United States.

(1)

Consumer profiling.

(1)

Consumers -- Attitudes.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa.

(1)

Consumers -- Research.

(1)

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