reputation management in Ancient Rome / Christian Schnee -- 10.The utilization of public relations to avoid

and their Afterlives: Biographies, Reputation-Building and Academic Disciplines: -- Biography in the

-- Image: In the Eye of the Beholder -- Building a Solid Reputation -- Why Reputation Matters -- Measuring

Forging a Global Reputation -- The Catfish Dispute -- IKEA -- Car Financing in China -- Should Dubai Take

keep your brand's reputation intact -- How to staff your social team and organize for more effective

manage social media -- 5.4.Social listening and online reputation management --

business: Dispelling the myths -- 9. Ethics and corporate reputation -- 10. Ethics and human potential

The new brand spirit : how communicating sustainability builds brands, reputations and profits /

-- Introduction -- Corporate reputation as an intangible asset -- Chain of effects: reputation's impact on

corporate reputation and risk in financial intermediaries / Maria-Gaia Soana and Paola Schwizer -- The

Business's Online Reputation -- 3 Connecting Your Offline Business with Your Online Presence -- 4 Online

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and