IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
131 Results Found Subscribe to search results
000000000000IIE
Print
37. 
Cover image for Market segmentation : conceptual and methodological foundations
Market segmentation : conceptual and methodological foundations
by 
Wedel, Michel.
Format: 
Books
Publication Date 
2000
Excerpt: 
International series in quantitative marketing
Available: Copies:
38. 
Cover image for Journal of the Academy of Marketing Science.
Journal of the Academy of Marketing Science.
Journal of the Academy of Marketing Science.
by 
Academy of Marketing Science.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
International Marketing Conference. Proceedings of the International Marketing Conference.
Available: Copies:
39. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
The Prentice Hall international series in marketing
Available: Copies:
40. 
Cover image for The IEBM encyclopedia of marketing
The IEBM encyclopedia of marketing
by 
Baker, Michael J., 1935-
Format: 
Books
Publication Date 
1999
Excerpt: 
The IEBM encyclopedia of marketing / Baker, Michael J., 1935-
Available: Copies:
41. 
Cover image for Information driven management concepts and themes : a toolkit for librarians
Information driven management concepts and themes : a toolkit for librarians
by 
Koenig, Michael E. D.
Format: 
Books
Publication Date 
1998
Excerpt: 
International Federation of Library Associations and Institutions. Section on Management and
Available: Copies:
42. 
Cover image for World cosmetics and toiletries marketing directory, 2009/2010.
World cosmetics and toiletries marketing directory, 2009/2010.
by 
Euromonitor International.
Format: 
Books
Publication Date 
2009
Excerpt: 
World cosmetics and toiletries marketing directory, 2009/2010. Euromonitor International.
Available: Copies:
43. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
44. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey
Available: Copies:
45. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
46. 
Cover image for Crafting and executing strategy : the quest for competitive advantage: concepts and cases
Crafting and executing strategy : the quest for competitive advantage: concepts and cases
by 
Thompson, Arthur A., 1940- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
in Off-Price Home Accessories and Apparel Retailing -- IKEA's International Marketing Strategy in
Available: Copies:
47. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
International business : competing in the global marketplace / Hill, Charles W. L., author.
Available: Copies:
48. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
International business : competing in the global marketplace / Hill, Charles W. L., author.
Available: Copies:
Limit Search Results
Access Level
Author
Czinkota, Michael R.
(8)
Ronkainen, Ilkka A.
(7)
Cateora, Philip R.
(4)
Graham, John L.
(4)
Hill, Charles W. L.
(4)
Format
Item Category 1
Material Type
Language
English
(131)
Shelf Location
Publication Date
Subject
Export marketing.
(25)
International business enterprises -- Management.
(13)
International trade.
(8)
Marketing.
(8)
Advertising.
(7)
Item Available
Advanced Search Location